{"id":8950,"date":"2022-01-04T11:11:49","date_gmt":"2022-01-04T10:11:49","guid":{"rendered":"https:\/\/onder.nl\/?post_type=cases&p=8950"},"modified":"2025-10-09T10:15:30","modified_gmt":"2025-10-09T08:15:30","slug":"spacewinner","status":"publish","type":"cases","link":"https:\/\/onder.nl\/en\/cases\/spacewinner\/","title":{"rendered":"Spacewinner"},"content":{"rendered":"

Local SEO<\/strong><\/h2>\n\n\n\n

When a search in Google shows local search results, we speak of local SEO. With SPACEWINNER, this is certainly the case: after all, you need storage space in or near where you live. A search result relevant to SPACEWINNER looks as follows:<\/p>\n\n\n\r\n

\r\n\r\n \r\n \"Local\r\n\r\n \r\n
<\/div>\r\n\r\n<\/div>\n\n\n

We deployed two key onder parts for SPACEWINNER to ensure we grab the maximum space in a search result: the branch pages on the website (in the above screenshot in blue) and Google My Company (in the above screenshot in green).<\/p>\n\n\n\n

The starting point: search terms and baseline measurement <\/strong><\/h2>\n\n\n\n

The search query mainly takes place at the local level, but that does not mean that there are only a few search terms of interest to SPACEWINNER. It is therefore a matter of carrying out a search term analysis. The inputs we used for this: SPACEWINNER itself, the ongoing Google Ads campaign and Search Console. The output: 150 relevant search terms (from storage space rental to motorbike storage and from furniture storage to self-storage).<\/p>\n\n\n\n

We then ran a baseline measurement for these search terms in AWR, our rank tracking tool. In this case, we do this for the cities where SPACEWINNER has branches (Enschede & Zwolle) and in addition we measure Google Desktop and Google Mobile.<\/p>\n\n\n\n

The SPACEWINNER website<\/strong><\/h2>\n\n\n\n

SPACEWINNER's website was very focused on the homepage. We initiated two major changes:<\/p>\n\n\n\n

    \n
  1. Establishment pages as well as possible so that local demand is also directed towards them<\/li>\n\n\n\n
  2. Bringing the different types of storage (in search terms) onder into the structure of the website<\/li>\n<\/ol>\n\n\n\n

    The ultimate establishment page<\/strong><\/h2>\n\n\n\n

    There are a number of onder parts that we think a site page should meet and that we have included in the approach:<\/p>\n\n\n\n