{"id":145,"date":"2022-01-18T14:14:00","date_gmt":"2022-01-18T13:14:00","guid":{"rendered":"https:\/\/onder.nl\/?post_type=diensten&#038;p=145"},"modified":"2026-02-03T16:36:40","modified_gmt":"2026-02-03T15:36:40","slug":"seo-advice","status":"publish","type":"diensten","link":"https:\/\/onder.nl\/en\/diensten\/seo-advies\/","title":{"rendered":"SEO consulting"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Content<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">What is SEO consulting?<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Why is SEO consulting important?<\/a><\/li>\n\n\n\n<li><a href=\"#3\">How does SEO consulting start?<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Free SEO scan<\/a><\/li>\n\n\n\n<li><a href=\"#5\">SEO advisory track<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#6\">SEO consulting by type of organisation<\/a><\/li>\n\n\n\n<li><a href=\"#7\">SEO checklist<\/a><\/li>\n\n\n\n<li><a href=\"#8\">Blogs about SEO<\/a><\/li>\n\n\n\n<li><a href=\"#9\">Frequently asked questions about SEO consulting<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"1\">What is SEO consulting?<\/h2>\n\n\n\n<p>SEO helps your website achieve higher rankings in Google\u2019s search results. SEO consists of three components, namely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/onder.nl\/en\/services\/seo-content\/\">Content<\/a><\/strong>: writing relevant, high-quality texts. These texts contain the keywords your target audience searches for.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/onder.nl\/en\/services\/technical-seo\/\">Technical SEO<\/a><\/strong>: this concerns, among other things, a fast loading time (at most a few milliseconds) and a clear website structure.&nbsp;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/onder.nl\/en\/services\/linkbuilding\/\">Linkbuilding<\/a><\/strong>: these are links from other websites that point to your website. You thus gain online authority, which is something highly valued by Google.<\/li>\n<\/ul>\n\n\n\n<p>SEO advice here focuses on advice that will help you improve the visibility of your website. It is not just about individual tips, but a plan that matches your goals and target group. Depending on your situation, we provide advice on technical improvements, content strategy and increasing your authority in Google.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_fef852239ffbfe8f88860f5b25310c36\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_17_21.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_17_21.jpg 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_17_21-460x460.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_17_21-220x220.jpg 220w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_17_21-768x768.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_17_21-12x12.jpg 12w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_17_21-110x110.jpg 110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"Three circles link building, content, technology make up the SEO advice\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_32a0ad64d4447a26bf66b7cd3786f50d\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-voordelen-in-beeld-1.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-voordelen-in-beeld-1.png 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-voordelen-in-beeld-1-460x460.png 460w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-voordelen-in-beeld-1-220x220.png 220w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-voordelen-in-beeld-1-768x768.png 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-voordelen-in-beeld-1-12x12.png 12w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-voordelen-in-beeld-1-110x110.png 110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"Rising line, more sales, more visitors through SEO advice\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"2\">Why is SEO consulting important?<\/h2>\n\n\n\n<p>Without understanding your website's areas for improvement is SEO often a matter of guesswork. With professional advice, you will know exactly what is needed to grow. This delivers benefits such as: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher positions in Google on relevant keywords.<\/li>\n\n\n\n<li>More quality visitors to your website.<\/li>\n\n\n\n<li>A better user experience for your target audience.<\/li>\n\n\n\n<li>More enquiries, leads and sales.<\/li>\n<\/ul>\n\n\n\n<p>SEO advice is thus an investment that pays off quickly. In fact, more than 90% of all Dutch people start their search for a business in the search engines. If you are present in the search engine at this time, you can get potential customers to your website. This results in more conversions, sales and profits.&nbsp;<\/p>\n\n\n\n<p>By continually optimising the above three components, your website has a chance of ranking higher in Google and AI tools. This requires very specific knowledge. For that, you can enlist SEO advice.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"3\">How does SEO advice start? With a SEO check<\/h2>\n\n\n\n<p>SEO advice always starts with a problem analysis, because it is important to find out where things are going wrong now or could be better. After all, the fact that a website is not found well can have various causes. Perhaps there are technical problems or is it more down to the content of your web pages?<\/p>\n\n\n\n<p>No company or website is the same. So SEO advice is and always will be bespoke, but during a consultancy we usually cover the following topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword research:<\/strong> Which search terms are relevant to your website?<\/li>\n\n\n\n<li><strong>Technical analysis: <\/strong>Identifying technical issues such as site speed and crawlability.<\/li>\n\n\n\n<li><strong>Content analysis:<\/strong> How is the on-page quality and relevance of the content?<\/li>\n\n\n\n<li><strong>Authority analysis: <\/strong>How is the quality and quantity of inbound links?<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_cf14da5bd75c5258d660b8e1c001ea02\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35.png 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-460x460.png 460w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-220x220.png 220w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-768x768.png 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-12x12.png 12w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-110x110.png 110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"Search term analysis technical analysis content analysis and authority analysis together form the SEO opinion\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_cc9c8fd7e58cd71351ef345475664fbc\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_48_19.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_48_19.png 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_48_19-307x460.png 307w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_48_19-733x1100.png 733w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_48_19-768x1152.png 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_48_19-8x12.png 8w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_48_19-73x110.png 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"Free seo advice scan\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"4\">Free SEO scan<\/h2>\n\n\n\n<p>Want to quickly find out how your website ranks in Google? Then request our free SEO scan. With this scan, we identify the most important areas for improvement in terms of technology, content and authority. You will immediately see where your website is missing opportunities and what steps you can take to rank higher in search results. The free SEO scan is the first step towards better online results and forms the basis for personal SEO advice.<\/p>\n\n\n\n<p><strong>Request your free SEO scan now and receive a clear overview of the opportunities for your website within days.<\/strong><\/p>\n\n\n\r\n<div id=\"tf-buttons-block_37817d90de4528610130fc827482bc0c\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Help me with SEO advice<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">Prefer a SEO consultancy?<\/h2>\n\n\n\n<p>Of course, we can also give you direct insight into all the SEO optimisations we can implement on your website. Are you interested in this and would you like a comprehensive SEO advisory report? Then request an <a href=\"https:\/\/onder.nl\/en\/services\/seo-audit\/\">SEO audit<\/a> too. This covers more topics as in a the free SEO scan, only in the report we can go much deeper and actually discuss and improve all points!<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">SEO advice with a long-term partnership&nbsp;<\/h2>\n\n\n\n<p>As you may know, SEO is a long-term process, making improvements every month to bring in more visitors, leads and conversions. Of course, there is low-hanging fruit with which we get quick results, but over 80% of our clients opt for a long-term partnership.<\/p>\n\n\n\n<p>The audit is a SEO advisory report that we conduct at the beginning of each SEO journey. This forms the concrete planning of follow-up steps. Our SEO consultants then get to work on getting the most out of your website.<\/p>\n\n\n\r\n<div id=\"tf-buttons-block_8fe307fc8cc1c1467a07cd011975ae31\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-orange\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Requesting SEO advice<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">SEO consulting by type of organisation<\/h2>\n\n\n\n<p>For every collaboration, we draw up a tailor-made strategy. Providing sound SEO advice depends on many variables, so no piece of advice can be the same. Onderhere are the (general) ways in which we help different types of organisations. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">SEO advice for national organisation<\/h3>\n\n\n\n<p>Specific concerns apply to organisations operating nationwide in the Netherlands. Below you will find important onder parts that we take into account in our SEO advice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authority and link building<\/strong><br>Build quality backlinks from reliable Dutch websites. This increases the credibility of your domain and helps you rank better structurally.<\/li>\n\n\n\n<li><strong>Keyword research<\/strong><br>Analyse which search terms your target audience uses. Pay attention to regional differences in terminology and respond intelligently.<\/li>\n\n\n\n<li><strong>Legislation and privacy<\/strong><br>Make sure your website complies with the AVG and other European and Dutch guidelines. This inspires confidence in visitors and search engines alike.<\/li>\n\n\n\n<li><strong>Mobile optimisation<\/strong><br>Google works with mobile-first indexing. A flawless and user-friendly mobile version of your website is therefore indispensable.<\/li>\n\n\n\n<li><strong>Content strategy<\/strong><br>Publish relevant and valuable content such as blogs, white papers and case studies. This increases your reach and makes you more attractive to search engines.<\/li>\n\n\n\n<li><strong>Competitive analysis<\/strong><br>Search competitors' SEO strategies. This will help you discover where their opportunities lie and how you can outperform them in search results.<\/li>\n\n\n\n<li><strong>Language and quality<\/strong><br>All content should be flawlessly and professionally written. Correct Dutch without sloppiness increases the reliability of your website.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_39738c1476936f0661a25b8161f7a6a6\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_56_57.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_56_57.jpg 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_56_57-460x460.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_56_57-220x220.jpg 220w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_56_57-768x768.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_56_57-12x12.jpg 12w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_56_57-110x110.jpg 110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"Countrywide SEO opinion\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical SEO<\/strong><br>Optimise speed, meta tags, images and sitemaps. Technical flaws can directly hold back a strong website in rankings.<\/li>\n\n\n\n<li><strong>Local SEO within national coverage<\/strong><br>Local SEO is also valuable for national players. Make sure you have a well-organised Google Company Profile, use local keywords and collect reviews.<\/li>\n\n\n\n<li><strong>Focus on Google.nl<\/strong><br>Most Dutch people use Google.nl. Optimise your website specifically for this search engine, including the right language and country settings.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">SEO opinion for multinational company<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO for multinationals requires a different approach than for local or national companies. Different markets, languages and laws often make the journey more complex.Below are 10 that are central parts that are central to our advice for international organisations:<\/li>\n\n\n\n<li><strong>International SEO structure<\/strong><br>Use hreflang tags and a smart URL strategy (subdomains, subfolders or ccTLDs) so that Google can display the correct language and country versions to visitors.<\/li>\n\n\n\n<li><strong>Keywords by region<\/strong><br>Keywords vary by country and culture. So research which terms your target audience uses per market and tailor your content accordingly.<\/li>\n\n\n\n<li><strong>Local link building<\/strong><br>Strengthen your authority in each country by getting backlinks from relevant, trustworthy websites within that region.<\/li>\n\n\n\n<li><strong>Country-specific content<\/strong><br>Create content that responds to local trends, habits and current events. A generic text does not work as well as an article that is relatable to a specific target audience.<\/li>\n\n\n\n<li><strong>Company listings worldwide<\/strong><br>Make sure your company is visible in Google Company Profile and other local directories in every active country. This strengthens your presence in search results.<\/li>\n\n\n\n<li><strong>Technology in order<\/strong><br>Every language or country version of your site should load quickly, be mobile-friendly and free of technical errors. Otherwise, you will immediately lose visitors as well as rankings.<\/li>\n\n\n\n<li><strong>Using a CDN<\/strong><br>A Content Delivery Network speeds up the loading time of your site for visitors in different parts of the world and improves the user experience.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_a383686306c90ca9d141e0d936f6c81e\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-advies-voor-Multinationale-Organisatie.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-advies-voor-Multinationale-Organisatie.png 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-advies-voor-Multinationale-Organisatie-460x460.png 460w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-advies-voor-Multinationale-Organisatie-220x220.png 220w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-advies-voor-Multinationale-Organisatie-768x768.png 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-advies-voor-Multinationale-Organisatie-12x12.png 12w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/SEO-advies-voor-Multinationale-Organisatie-110x110.png 110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal requirements<\/strong><br>Comply with privacy regulations such as the AVG in Europe, but also with specific legislation in other regions. This way, you avoid legal problems and maintain trust.<\/li>\n\n\n\n<li><strong>Country reporting<\/strong><br>Measure the performance of each language or country version separately. This allows you to see where you are growing, where you are lagging behind and where your strategy needs to be adjusted.<\/li>\n\n\n\n<li><strong>Cooperation and expertise<\/strong><br>Due to its complexity, international SEO is rarely a solo project. Work with specialists or internal teams who have knowledge of local markets.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SEO advice for your type of organisation!<\/h3>\n\n\n\n<p>Every type of organisation has different challenges within SEO. This is why we always tailor our advice to your situation. For SMEs, the focus is often on being found locally and deploying resources smartly. In B2B, it's more about long buyer journeys, niche keywords and building authority. And in e-commerce, the focus is on scale, product optimisation and technical improvements that directly affect sales. So we ensure that our SEO advice is always practical, targeted and appropriate for your organisation.<br><strong>Wondering which advice is best for your organisation? Schedule a SEO check today and discover the opportunities.<\/strong><\/p>\n\n\n\r\n<div id=\"tf-buttons-block_c2a10fe85f1a84949bc88a280f993c9a\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Get SEO advice!<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_3986ef9823c62b4b4ca379f7fcdd6aaf\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-16_16_44.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-16_16_44.png 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-16_16_44-307x460.png 307w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-16_16_44-733x1100.png 733w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-16_16_44-768x1152.png 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-16_16_44-8x12.png 8w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-16_16_44-73x110.png 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"SEO content checklist that helps with seo advice\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"7\">SEO-content checklist<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword research<\/strong><br>Choose keywords that suit your target audience. Pay attention not only to volume, but also to relevance and intent. Focus on long-tail keywords that often have less competition and generate better conversions.<\/li>\n\n\n\n<li><strong>On-page optimisation<\/strong><br>Incorporate your keywords in the title, meta description and headings (H1, H2). In addition, make sure you have a logical URL structure and use alt text for images.<\/li>\n\n\n\n<li><strong>Strong content<\/strong><br>Write content that answers your target audience's questions. Use keywords naturally and make sure your pages stay current by updating or expanding regularly.<\/li>\n\n\n\n<li><strong>Mobile-friendly<\/strong><br>Check that your website works well on different devices. Google primarily judges the mobile version, so a pleasant mobile experience is crucial.<\/li>\n\n\n\n<li><strong>Loading speed<\/strong><br>A slow site drives visitors away. Optimise images, remove unnecessary scripts and test your performance with tools such as PageSpeed Insights or GTmetrix.<\/li>\n\n\n\n<li><strong>Authority and link building<\/strong><br>Work on a healthy link profile. Focus on quality backlinks from relevant websites and make smart use of internal links to distribute value across your pages.<\/li>\n\n\n\n<li><strong>Structured data<\/strong><br>Use schema markup to help search engines understand what is on your site. This can ensure rich snippets and a higher click-through rate.<\/li>\n\n\n\n<li><strong>Social media visibility<\/strong><br>Share your content through channels where your target audience is active. Social shares are not a direct ranking factor, but they do increase reach and chances of backlinks.<\/li>\n\n\n\n<li><strong>Measuring and adjusting<\/strong><br>Track your SEO results via Google Search Console and Analytics. Analyse traffic, keywords and conversions and adjust your strategy where necessary.<\/li>\n\n\n\n<li><strong>Local SEO<\/strong><br>For businesses with a physical location: optimise your Google Company Profile, collect reviews and use local keywords.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8\">Blogs about SEO<\/h2>\n\n\n\n<p><a href=\"https:\/\/onder.nl\/blog\/seo-strategie\/\">A good SEO Strategy in 2025<\/a><br><a href=\"https:\/\/onder.nl\/blog\/wat-is-conversie\/\">What is a conversion and why does it determine your online success?<\/a><br><a href=\"http:\/\/Hoe word je genoemd in ChatGPT en andere AI chatbots?\">How are you mentioned in ChatGPT and other AI chatbots?<\/a><br><a href=\"https:\/\/onder.nl\/blog\/is-jouw-content-klaar-voor-ai-overviews\/\">Is your content ready for AI Overviews?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9\">Frequently asked questions about SEO consulting<\/h2>\n\n\n\n<p><strong>Is SEO advice one-off or ongoing?<\/strong><br>Both are possible. A consultancy or audit will give you a clear list of areas for improvement. For continued growth, many organisations opt for an ongoing programme.<\/p>\n\n\n\n<p><strong>Why should I outsource SEO instead of doing it myself?<\/strong><br>SEO requires a lot of knowledge and experience with search engines, technology and content. By outsourcing this, you benefit from proven methods and results, while saving time yourself.<\/p>\n\n\n\n<p><strong>Can SEO advice deliver more revenue immediately?<\/strong><br>Indirectly, yes. With higher positions in Google, you attract more visitors. Combined with a better user experience and strong content, this leads to more enquiries and sales.<\/p>\n\n\n\n<p><strong>Is SEO advice also suitable for my type of organisation (SME, B2B, e-commerce)?<\/strong><br>Yes. We always tailor our advice to the organisation. For SMEs, the focus is often on becoming more findable locally, for B2B on niche keywords and long routes, and for e-commerce on product optimisation and scale.<\/p>","protected":false},"author":9,"featured_media":24938,"template":"","class_list":["post-145","diensten","type-diensten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/diensten"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":1,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/145\/revisions"}],"predecessor-version":[{"id":24894,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/145\/revisions\/24894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/24938"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}