{"id":145,"date":"2022-01-18T14:14:00","date_gmt":"2022-01-18T13:14:00","guid":{"rendered":"https:\/\/onder.nl\/?post_type=diensten&#038;p=145"},"modified":"2026-10-23T15:46:16","modified_gmt":"2026-10-23T13:46:16","slug":"seo-advice","status":"publish","type":"diensten","link":"https:\/\/onder.nl\/en\/diensten\/seo-advies\/","title":{"rendered":"SEO consulting"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Content<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">Who is the SEO advice intended for?<\/a><\/li>\n\n\n\n<li><a href=\"#2\">How does our advisory process work?<\/a><\/li>\n\n\n\n<li><a href=\"#3\">SEO guidance by type of organisation<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Cases<\/a><\/li>\n\n\n\n<li><a href=\"#5\">SEO advisory track<\/a><\/li>\n\n\n\n<li><a href=\"#6\">SEO consulting by type of organisation<\/a><\/li>\n\n\n\n<li><a href=\"#7\">Frequently asked questions<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"1\" class=\"wp-block-heading\">Who is the SEO advice intended for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO consultancy is designed for organisations that want to improve their search engine rankings but lack a strategic direction. Does this sound familiar? <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to rank higher on Google, but you\u2019re not sure which issues to tackle first<\/li>\n\n\n\n<li>You\u2019ve already invested in SEO, but you\u2019re not seeing the results you\u2019d expected<\/li>\n\n\n\n<li>Your rankings are stable, but your organic traffic is falling<\/li>\n\n\n\n<li>You do have the capacity in-house, but you lack the SEO expertise to utilise it effectively<\/li>\n\n\n\n<li>You want to know where you stand, with a concrete plan for growing from there<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In all these cases, there is a lack of a clear plan and the knowledge needed to set the right priorities. That is precisely where SEO\u2019s consultancy comes in.<\/p>\n\n\n\n<h2 id=\"2\" class=\"wp-block-heading\">How does our advisory process work?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Every project is different, but most follow the same structure. We analyse the situation, draw up a concrete plan and then decide together to what extent you would like us to be involved in its implementation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2\"><strong>Analysis and audit<\/strong><br>We\u2019ll start with a <a href=\"https:\/\/onder.nl\/en\/services\/seo-audit\/\" target=\"_blank\" rel=\"noopener\">SEO audit<\/a> of your website. Through keyword research, we identify which search terms and questions your target audience uses. We investigate whether technical issues are holding back your rankings, how strong your authority is, and how your content scores in terms of quality, relevance and E-E-A-T. We also look at which search queries trigger Google\u2019s AI Overview and whether your pages are cited as sources within it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advisory report and plan<\/strong><br>The analysis will result in an advisory report. This will set out not only what could be improved, but also the order in which these improvements should be made. We prioritise based on impact: what yields the greatest benefit with the least effort?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Implementation<\/strong><br>You decide to what extent you want to involve us in the implementation. Some clients carry out the plan themselves and arrange a brief consultation every now and then if they get stuck. Others opt for monthly meetings or to have us manage the implementation partly or entirely <a href=\"https:\/\/onder.nl\/en\/services\/seo-outsourcing\/\" target=\"_blank\" rel=\"noopener\">to outsource<\/a>. This may change over time. We\u2019ll discuss what works best during the introductory meeting.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"tf-image-block_887c26850156b8cfc1a93fc3dd0e7a9d\" class=\"block100 tf-image tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35.png 1024w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-460x460.png 460w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-220x220.png 220w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-768x768.png 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-12x12.png 12w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/ChatGPT-Image-21-aug-2025-15_39_35-110x110.png 110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"Search term analysis technical analysis content analysis and authority analysis together form the SEO opinion\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"2\" class=\"wp-block-heading\">What you get<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A SEO audit comprising keyword research, technical analysis, content analysis and authorship analysis<\/li>\n\n\n\n<li>An advisory report containing a list of priorities <\/li>\n\n\n\n<li>A roadmap for the coming period<\/li>\n\n\n\n<li>Specific briefings for your developer or content team<\/li>\n\n\n\n<li>A dedicated point of contact at Onder whom you can call directly<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"3\" class=\"wp-block-heading\">SEO guidance by type of organisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An online shop has different SEO priorities to a B2B service provider, and an SME operates in a different market to a multinational. Below, you can read about what we usually focus on in our analysis and advice for each type of organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SMEs<\/strong><br>For SMEs, it\u2019s often all about local SEO and making the most of the resources available. We focus on the keywords your target audience actually uses and look at how you can make the biggest impact within your means.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B2B<\/strong><br>At <a href=\"https:\/\/onder.nl\/en\/services\/b2b-seo\/\">B2B SEO<\/a> Customer journeys are longer and target audiences are more specific. We focus on niche keywords, building authority and creating content that aligns with the various stages of the decision-making process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-commerce<\/strong><br>With SEO for online shops, the focus is on scalability and product optimisation. We analyse how your category structure and product pages are organised, with a view to improving discoverability and converting visitors into buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multinational companies<\/strong><br>For organisations operating in multiple countries, international SEO adds an extra layer of complexity. We focus on the correct technical setup for multiple languages and markets, the implementation of hreflang, compliance with the GDPR and local legislation, and building authority in each region. We take into account the competitive landscape in each market and advise on how to stand out in each one.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"4\" class=\"wp-block-heading\">Cases<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How SEO consultancy works in practice depends on the organisation and the specific requirements. This case study gives you an idea of what is possible.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Go-Kids: 26 regional websites, one SEO strategy <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Go-Kids is a platform for parents comprising 26 regional websites, each run by a franchisee. We analysed why some regions were lagging behind, resolved duplicate content issues with national pages and automated the metadata for each region. The result: a 12% increase in organic sessions despite the lockdown, and 54% more page views in the four months that followed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full <a href=\"https:\/\/onder.nl\/en\/cases\/go-kids\/\">case of Go-Kids<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"tf-image-block_1dfac4f1c5458cdfea9f1c2491034d5d\" class=\"block100 tf-image tf-image-halfwidth tf-image-left\">\n\n    \n        <div class=\"innerblocks_holder\">\n            <div class=\"innerblocks\">\n                <div class=\"acf-innerblocks-container\"><\/div>            <\/div>\n        <\/div>\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2020\/10\/seo-case-go-kids.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2020\/10\/seo-case-go-kids.png 1080w, https:\/\/onder.nl\/site\/uploads\/2020\/10\/seo-case-go-kids-460x460.png 460w, https:\/\/onder.nl\/site\/uploads\/2020\/10\/seo-case-go-kids-220x220.png 220w, https:\/\/onder.nl\/site\/uploads\/2020\/10\/seo-case-go-kids-768x768.png 768w, https:\/\/onder.nl\/site\/uploads\/2020\/10\/seo-case-go-kids-110x110.png 110w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"SEO and the Go-Kids logo\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"tf-image-block_cc17b21654adfeb822ce320d3003e9a5\" class=\"block100 tf-image tf-image-halfwidth tf-image-left\">\n\n    \n        <div class=\"innerblocks_holder\">\n            <div class=\"innerblocks\">\n                <div class=\"acf-innerblocks-container\"><\/div>            <\/div>\n        <\/div>\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/08\/images.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/08\/images.png 447w, https:\/\/onder.nl\/site\/uploads\/2026\/08\/images-220x220.png 220w, https:\/\/onder.nl\/site\/uploads\/2026\/08\/images-12x12.png 12w, https:\/\/onder.nl\/site\/uploads\/2026\/08\/images-110x110.png 110w\" sizes=\"(max-width: 447px) 100vw, 447px\" alt=\"A view of Windesheim with a yellow background and a white \u2018W\u2019\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Windesheim University of Applied Sciences: SEO content that also features in AI <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Windesheim wanted to be more easily found by prospective students. Together with the editorial team, we wrote and rewrote 33 pages based on the questions that prospective students actually ask. The pages saw a rise in Google traffic, with 64% more organic clicks and 143% more impressions, and also became a source for dozens of AI Overviews and ChatGPT responses. <a href=\"https:\/\/onder.nl\/en\/cases\/ai-seo-for-windesheim-university-of-applied-sciences\/\" target=\"_blank\" rel=\"noopener\">Read the case study<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious? Take a look <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/onder.nl\/en\/cases\/\">all our case studies<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"6\" class=\"wp-block-heading\">Why Onder?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our SEO consultants are hands-on specialists themselves. We know what works in practice, not just what the theory says. We keep a close eye on Google and AI models, measure for ourselves how brands are represented in ChatGPT and Gemini, and share what we learn in our webinars and training courses. You won\u2019t receive a one-size-fits-all plan, but an approach tailored to your organisation, target audience and objectives. And we\u2019ll also let you know if something isn\u2019t a priority.<\/p>\n\n\n\n<h2 id=\"6\" class=\"wp-block-heading\">Practical SEO advice for your website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Book a free 30-minute introductory consultation. We\u2019ll look at your situation together and decide on the best approach. There\u2019s no obligation and no strings attached.<span id=\"docs-internal-guid-f995561b-7fff-f710-ddad-164e2fea16d3\"><div><span style=\"font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant: normal; vertical-align: baseline;\"><\/span><\/div><\/span><\/p>\n\n\n\n<div id=\"tf-buttons-block_35e7cda833a1f12cfdad7bb7018b84e5\" class=\"block100 tf-buttons alignfull\">\n\n          <a class=\"btn  btn-orange\"\n          href=\"#pagepopup\"\n          target=\"\">\n           <span>Plan your introduction<\/span>\n       <\/a>\n   \n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<h2 id=\"7\" class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We answer the questions we\u2019re asked most often about SEO advice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-1\" style=\"font-style:normal;font-weight:100\">Does SEO still make sense now that people are using AI more and more?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. AI-generated answers are based on sources that the AI finds via Google and Bing. Without good SEO, you won\u2019t appear in those sources. Furthermore, the majority of your target audience still searches via Google. SEO is the foundation; AI visibility builds on that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-2\" style=\"font-style:normal;font-weight:100\">What is the difference between SEO advice and GEO? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO\u2019s consultancy focuses on your visibility in search engines: rankings, traffic and conversions from Google. <a href=\"https:\/\/onder.nl\/en\/services\/geo\/\" target=\"_blank\" rel=\"noopener\">GEO<\/a> focuses on being mentioned and cited in AI responses from ChatGPT, Gemini and Perplexity. Our SEO consultancy service includes AI Overviews; if you wish to specifically target mentions in AI models, we combine this with GEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-3\" style=\"font-style:normal;font-weight:100\">Do you take AI Overviews into account in your advice? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. We analyse which search queries result in Google displaying an AI Overview, whether your pages are featured in it, and what that means for your traffic. This helps determine which content is prioritised.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-4\" style=\"font-style:normal;font-weight:100\">Is the SEO advice a one-off or an ongoing service? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Both. An audit with an advisory report can be a one-off process. Many clients then opt for an ongoing partnership, whereby we remain involved in the implementation or provide occasional support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-5\" style=\"font-style:normal;font-weight:100\">What is the difference between SEO consultancy and SEO outsourcing? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/onder.nl\/en\/services\/seo-outsourcing\/\" target=\"_blank\" rel=\"noopener\">SEO outsourcing<\/a> With the Onder package, we take care of the bulk of the implementation. With the SEO consultancy package, we act primarily as your adviser: we analyse, draw up a plan and provide guidance where necessary. Many clients start with consultancy and later switch to outsourcing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-6\" style=\"font-style:normal;font-weight:100\">What is the difference between SEO counselling and SEO coaching? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/onder.nl\/en\/services\/seo-coaching\/\" target=\"_blank\" rel=\"noopener\">SEO coaching<\/a> You do the work yourself and we have monthly discussions. Coaching helps you build up your knowledge. At SEO Consultancy, we start with our own analysis and a concrete plan; the implementation is up to you, us, or a combination of both.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-7\" style=\"font-style:normal;font-weight:100\">What if we want to carry out the work ourselves? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Great. We\u2019ll draw up a plan that you can carry out on your own. If you get stuck, simply arrange a quick meeting.<\/p>\n\n\n\n<h2 id=\"8\" class=\"wp-block-heading\">Blogs about SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/onder.nl\/blog\/seo-strategie\/\">A good SEO Strategy in 2026<\/a><br><a href=\"https:\/\/onder.nl\/blog\/wat-is-conversie\/\">What is a conversion and why does it determine your online success?<\/a><br><a href=\"http:\/\/Hoe word je genoemd in ChatGPT en andere AI chatbots?\">How are you mentioned in ChatGPT and other AI chatbots?<\/a><br><a href=\"https:\/\/onder.nl\/blog\/is-jouw-content-klaar-voor-ai-overviews\/\">Is your content ready for AI Overviews?<\/a><\/p>","protected":false},"author":9,"featured_media":24938,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rank_math_title":"SEO advies | Zichtbaarheid in Google en AI modellen | Onder","rank_math_description":"Presteert je website niet zoals je wilt? Met SEO advies van Onder weet je precies waarom en wat je eraan doet. Start met een gratis gesprek van 30 minuten.","rank_math_canonical_url":"","rank_math_robots":["index"]},"class_list":["post-145","diensten","type-diensten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/diensten"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/145\/revisions"}],"predecessor-version":[{"id":26699,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/145\/revisions\/26699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/24938"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}