{"id":146,"date":"2023-11-26T14:12:00","date_gmt":"2023-11-26T13:12:00","guid":{"rendered":"https:\/\/onder.nl\/?post_type=diensten&#038;p=146"},"modified":"2026-10-23T15:54:05","modified_gmt":"2026-10-23T13:54:05","slug":"seo-audit","status":"publish","type":"diensten","link":"https:\/\/onder.nl\/en\/diensten\/seo-audit\/","title":{"rendered":"SEO audit"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Content<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/wat-is-een-seo-audit-en-hoe-werkt-het\">What is a SEO audit? <\/a><\/li>\n\n\n\n<li><a href=\"#2\">Content &amp; on-page SEO audit<\/a><\/li>\n\n\n\n<li><a href=\"#3\">This is what a SEO audit gets you<\/a><\/li>\n\n\n\n<li><a href=\"#5\" data-type=\"internal\" data-id=\"#4\">Who is a SEO audit intended for?<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Increase your SEO performance with our SEO audit!<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"wat-is-een-seo-audit-en-hoe-werkt-het\" class=\"wp-block-heading\">What is a SEO audit? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A SEO audit is a thorough review of your website, covering everything that affects your discoverability: search terms, content, technical aspects, authority and, more recently, how your content appears in AI-generated answers. The result is a report setting out specific areas for improvement, prioritised according to their potential impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No two websites are the same. Before we start, we discuss your objectives, your target audience, the search terms you want to be found for, and what your competitors are doing. This enables us to identify what is relevant to you and provide tailored <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/onder.nl\/en\/services\/seo-advice\/\">advice<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Search analysis and baseline measurement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We compile a list of the search terms and queries people use to find your product or service. For each term, we analyse the search volume and competition, and check whether Google displays an AI Overview for it. The latter determines how many clicks a top ranking still generates. We enter the list into our tool as a baseline measurement: this allows you to see where you\u2019re already performing well and where you\u2019re not.<\/p>\n\n\n\n<h3 id=\"2\" class=\"wp-block-heading\">Content &amp; on-page SEO audit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We analyse your current content in terms of <a href=\"https:\/\/onder.nl\/en\/knowledge-base\/what-is-on-page-seo\/\" target=\"_blank\" rel=\"noopener\">on-page factors<\/a>: text, headings, search terms and internal links. We also look at what both Google and AI models are looking for: does a page answer the question directly, is the source credible (E-E-A-T) and is the structure clear enough to be cited? <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"tf-image-block_72c505e7c33845da9d323b817d9c655a\" class=\"block100 tf-image alignfull tf-image-autowidth tf-image-left\">\n\n    \n        <img  alt=\"\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<div id=\"tf-image-block_b7ba29fedf524cd4a4f3aec0947651c3\" class=\"block100 tf-image alignfull tf-image-fullwidth\">\n\n    \n        <img  alt=\"\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<div id=\"tf-image-block_d3e809d108bfa33671dd7d326e3b00ec\" class=\"block100 tf-image alignfull tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting-1536x845.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting-1536x845.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting-460x253.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting-1100x605.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting-768x423.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting-18x10.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting-110x61.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2023\/11\/Zoektermanalyse-en-nulmeting.jpg 1810w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"The SEO department analyses the Onder audit report, which contains charts and data.\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div id=\"tf-image-block_b30ea7a507b17eaa7c25e9c45cb15a2d\" class=\"block100 tf-image alignfull tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/Voorbeeld-AWR-Orphaned-pages-3-1536x806.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2022\/01\/Voorbeeld-AWR-Orphaned-pages-3-1536x806.png 1536w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/Voorbeeld-AWR-Orphaned-pages-3-460x242.png 460w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/Voorbeeld-AWR-Orphaned-pages-3-1100x578.png 1100w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/Voorbeeld-AWR-Orphaned-pages-3-768x403.png 768w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/Voorbeeld-AWR-Orphaned-pages-3-110x58.png 110w, https:\/\/onder.nl\/site\/uploads\/2022\/01\/Voorbeeld-AWR-Orphaned-pages-3.png 1600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Technical audit SEO check\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Technical audit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We crawl your website ourselves, thereby simulating the behaviour of a search engine. We assess speed (Core Web Vitals), indexability, internal link structure, orphan pages and structured data. We also check whether AI crawlers such as GPTBot and Google-Extended can access and understand your site. Technical improvements lay a stronger foundation and, as a result, lead to better discoverability.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Website authority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google prefers to display sources that other websites trust. Links from relevant sites remain the most important signal for this. We analyse your backlink profile: how many domains link to you, how relevant and strong those links are, and how this compares to your competitors. We also look at how often your brand is mentioned on external sites, as this counts towards Google\u2019s rankings and the AI models that base their answers on those sources. The analysis reveals where your authority is lacking and whether <a href=\"https:\/\/onder.nl\/en\/services\/digital-pr-from-buying-links-to-earning-links\/\" target=\"_blank\" rel=\"noopener\">digital PR<\/a> and <a href=\"https:\/\/onder.nl\/en\/services\/linkbuilding\/\" target=\"_blank\" rel=\"noopener\">linkbuilding<\/a> is a good approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll identify which of your search terms trigger an AI Overview or AI Mode response on Google, and whether your pages are used as sources in these responses. This will help you understand where your traffic is shifting and which content deserves priority. Would you also like to know how often your brand is mentioned in ChatGPT, Gemini and Perplexity? If so, we can extend the audit to include a <a href=\"https:\/\/onder.nl\/en\/services\/geo\/\" target=\"_blank\" rel=\"noopener\">GEO baseline survey<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"3\" class=\"wp-block-heading\">This is how a SEO audit benefits you<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear report setting out all the findings for each section<\/li>\n\n\n\n<li>A list of priorities based on impact and effort, ready to use as a to-do list for your web developer and content team (in Trello or your own tool, on request)<\/li>\n\n\n\n<li>A consultation session during which we\u2019ll go through the report together, so that you know exactly what steps to take<\/li>\n\n\n\n<li>A baseline measurement that you can use later to track your progress<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can take these steps yourself, or we can help you with them \u2013 for example, with complex technical issues or content briefings. Of course, we can also help with operational tasks.<\/p>\n\n\n\n<h2 id=\"5\" class=\"wp-block-heading\">Who is a SEO audit intended for?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to know why your competitor is ranked above you<\/li>\n\n\n\n<li>Your traffic is falling, whilst your rankings remain the same<\/li>\n\n\n\n<li>You\u2019re going to build a new website or <a href=\"https:\/\/onder.nl\/en\/services\/seo-migration\/\" target=\"_blank\" rel=\"noopener\">migrate<\/a> <\/li>\n\n\n\n<li>You have an in-house team that needs practical guidance<\/li>\n\n\n\n<li>You\u2019ve already completed the SEO and would like an independent second opinion<\/li>\n\n\n\n<li>Your SEO results have been disappointing and you\u2019re not sure what to do next<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"4\" class=\"wp-block-heading\">Increase your SEO performance with our SEO audit!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Curious about how your website scores on SEO? Or would you like to <a href=\"https:\/\/onder.nl\/en\/seo-agency\/seo-outsourcing\/\">SEO outsourcing<\/a>? Then request an SEO audit! Our SEO specialists are ready to work with you to improve the visibility of your website. Improved visibility brings more relevant visitors and clients, that\u2019s our goal.<\/p>\n\n\n\n<div id=\"tf-buttons-block_d72d1b40df2ed79fcc3460f35362faf9\" class=\"block100 tf-buttons alignfull\">\n\n          <a class=\"btn  btn-turq\"\n          href=\"#pagepopup\"\n          target=\"\">\n           <span>Request our SEO audit!<\/span>\n       <\/a>\n   \n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>","protected":false},"author":23,"featured_media":24940,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rank_math_title":"SEO audit | Aan de slag met de vindbaarheid van jouw website","rank_math_description":"Wil je een SEO check van je website? Stappen zetten in een betere vindbaarheid in Google en AI modellen? Vraag de SEO audit aan van SEO bureau Onder! 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