{"id":20343,"date":"2025-10-13T16:23:41","date_gmt":"2025-10-13T14:23:41","guid":{"rendered":"https:\/\/onder.nl\/?post_type=diensten&#038;p=20343"},"modified":"2026-10-19T16:00:14","modified_gmt":"2026-10-19T14:00:14","slug":"seo-coaching","status":"publish","type":"diensten","link":"https:\/\/onder.nl\/en\/diensten\/seo-coaching\/","title":{"rendered":"SEO coaching"},"content":{"rendered":"<h2 class=\"wp-block-heading\">On this page<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#alsmarketeerkunjetegenallerleiuitdagingenaanlopen\">As a Marketer, you can run into all sorts of challenges<\/a><\/li>\n\n\n\n<li><a href=\"#voorwieisseocoaching\">Who is SEO coaching for?<\/a><\/li>\n\n\n\n<li><a href=\"#hoewerkteencoachingtraject\">How does a coaching programme work?<\/a><\/li>\n\n\n\n<li><a href=\"#watisinbegrepen\">What\u2019s included?<\/a><\/li>\n\n\n\n<li><a href=\"#watlevertseocoachingjeop\">What are the benefits of SEO coaching?<\/a><\/li>\n\n\n\n<li><a href=\"#cases\">Cases<\/a><\/li>\n\n\n\n<li><a href=\"#waaromsamenwerkenmetonder\">Why work with Onder?<\/a><\/li>\n\n\n\n<li><a href=\"#veelgesteldevragen\">Frequently asked questions<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"alsmarketeerkunjetegenallerleiuitdagingenaanlopen\"><em><strong>As a marketer, you may face various SEO challenges:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For example, you lack technical SEO knowledge<\/li>\n\n\n\n<li>There is no one within your organisation to whom you can address complex SEO issues<\/li>\n\n\n\n<li>You are looking for a critical sparring partner for your strategy or need a professional opinion<\/li>\n\n\n\n<li>You struggle to stay up-to-date with Google, AI and trends<\/li>\n\n\n\n<li>You are missing a clear process in your SEO work<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Does this sound familiar? Then our SEO coaching programme is just what you need.<\/p>\n\n\n\n<h2 id=\"voorwieisseocoaching\" class=\"wp-block-heading\">Who is SEO coaching for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO coaching is for anyone who is working on SEO themselves but lacks an experienced sounding board. Does this sound familiar?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You are an in-house SEO specialist and have few colleagues within the organisation at the same level<\/li>\n\n\n\n<li>You\u2019re an online marketer, you\u2019re doing SEO on the side, and you want to deepen your knowledge<\/li>\n\n\n\n<li>You work as a SEO specialist at an agency and want to develop your skills further<\/li>\n\n\n\n<li>You manage a small SEO team and want to refine or streamline your processes<\/li>\n\n\n\n<li id=\"WatisSEOcoachingbijOnder?\">You want to integrate AI more effectively into your SEO work<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What all these situations have in common is that you\u2019re not looking for someone to take over, but for SEO support from someone who can help you improve.<\/p>\n\n\n\n<h2 id=\"hoewerkteencoachingtraject\" class=\"wp-block-heading\">How does a coaching programme work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every month, we schedule a session lasting between 60 and 90 minutes, either in person or online. We agree on the topic or questions in advance, so that you gain valuable insights right from the start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A session can be theme-based: we explore one specific SEO topic in as much depth as possible, such as content strategy, technical SEO or GEO. Or it can be question-driven: you bring specific cases and questions, and we come prepared with answers, analyses and action points. Or a combination of both: the best of both worlds.<\/p>\n\n\n\n<h2 id=\"watisinbegrepen\" class=\"wp-block-heading\">What\u2019s included?<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Included<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td>Monthly session (60-90 min) <\/td><td>on-site or online<\/td><\/tr><tr><td>Preparations on our part<\/td><td>We\u2019ll take a look at your topic or case studies beforehand<\/td><\/tr><tr><td>Specific SEO recommendations and action points<\/td><td>Guidelines, ideas, checklists, etc.<\/td><\/tr><tr><td>Sparring in between sessions<\/td><td>You\u2019re always welcome to ask questions by email or arrange a brief meeting<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"watlevertseocoachingjeop\" class=\"wp-block-heading\">What are the benefits of SEO coaching?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After a few sessions, you\u2019ll find that you spend less time getting stuck on questions. You\u2019ll have a clearer idea of your priorities, make better decisions more quickly and keep your knowledge up to date in a field that\u2019s constantly evolving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019ll work in a more focused way: less time spent on second-guessing, more time for the things that really matter<\/li>\n\n\n\n<li>You make better choices: mistakes and wrong turns are spotted early on<\/li>\n\n\n\n<li>Your knowledge grows systematically: you are developing a SEO strategy that will stand the test of time<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This way, you\u2019ll always stay one step ahead of developments \u2013 and your competitors.<\/p>\n\n\n\n<h2 id=\"cases\" class=\"wp-block-heading\">Cases<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What SEO coaching looks like in practice depends entirely on your situation. For some clients, the focus is on building knowledge step by step, whilst for others it is primarily on strategic brainstorming. These two case studies give an idea of what is possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beleef klassiek<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beleef Klassiek manages several domains and wanted to gain greater control over its own SEO work, without continuing to rely on external parties. We support them on a monthly basis with coaching and SEO advice for all their domains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For each domain, we work together to identify areas for improvement at both a technical and content level. Initially, the focus was on explaining, demonstrating and involving the client in the process. The client now carries out most of the optimisations independently. We now use the sessions primarily for review, in-depth analysis and strategic advice. Our role has gradually shifted from SEO guidance to that of a sparring partner, whilst the team\u2019s independence continues to grow step by step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e9tier<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9tier was looking for a sparring partner for SEO. They wanted to continue handling the implementation themselves, but to take their strategy to the next level. They already had a solid foundation in SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have launched a close collaboration: we work together two mornings a month. It\u2019s a hands-on, practical approach, with explanations of Google\u2019s guidelines where necessary. After each session, M\u00e9tier gets to work on the action points independently. At the next session, we pick up where we left off and review what has been done in the meantime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have an overarching plan that covers all aspects of SEO, but we tailor each session to what\u2019s happening at the time and where they are in the process. We brainstorm together on keywords, topics to write about and angles for content. For technical questions, we consult the web developer to ensure everyone is on the same page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, strategic input and immediately actionable measures go hand in hand. M\u00e9tier retains full control over its own SEO strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious? See more <a href=\"https:\/\/onder.nl\/en\/cases\/\">cases<\/a>!<\/p>\n\n\n\n<h2 id=\"testimonials\" class=\"wp-block-heading\">Testimonials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Find the experiences of some of our customers here. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leguano shoes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Fine and knowledgeable staff. Good communication and in six months double the number of visitors on the website. Thanks&nbsp;<a href=\"https:\/\/onder.nl\/en\/team\/ivo-nijboer\/\">Ivo<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/onder.nl\/en\/team\/sanne-pasterkamp-kramer\/\">Sanne<\/a>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dick Tulen - Distributor Leguano Shoes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e9tier <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>We experience the collaboration with Onder as very positive. Ineke knows how to switch flawlessly between strategy and operations. In a short time, she taught me a lot about SEO, campaigns and analyses, allowing us to do the implementation independently. This allows Ineke to do what she likes best: giving advice, sparring on the main points and making clients more proficient with online marketing step by step. As a result, we have achieved visible results!<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marjan Tamminga - Office manager<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious? Check out all the <a href=\"https:\/\/onder.nl\/en\/testimonials\/\" data-type=\"link\" data-id=\"https:\/\/onder.nl\/testimonials\/\">testimonials <\/a>from our customers!<\/p>\n\n\n\n<h2 id=\"waaromsamenwerkenmetonder\" class=\"wp-block-heading\">Why work with Onder?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Onder, you\u2019ll be working alongside senior SEO specialists who themselves carry out SEO work on a daily basis. Your SEO coach therefore knows what happens in practice, not just what the theory says. We spot changes at Google and in AI early on and immediately translate them into what they mean for your situation. You\u2019ll receive advice that you can put into practice straight away the very next day, whilst always keeping the longer term in mind.<\/p>\n\n\n\n<h2 id=\"resultatendiejemagverwachten\" class=\"wp-block-heading\">Curious to find out what SEO coaching can do for you?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Book a free 30-minute introductory session. Together, we\u2019ll look at your situation and see if coaching is right for you. There\u2019s no obligation and no strings attached.<\/p>\n\n\n\n<div id=\"tf-buttons-block_3267daf465b874db817095d76ded4515\" class=\"block100 tf-buttons alignfull\">\n\n          <a class=\"btn  btn-turq\"\n          href=\"https:\/\/onder.nl\/en\/contact\/\"\n          target=\"\">\n           <span>Plan your introduction<\/span>\n       <\/a>\n   \n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<h2 id=\"veelgesteldevragen\" class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Answers to the most frequently asked questions about SEO coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is the coaching online or on-site?<\/strong><br>Both are possible. We\u2019ll work out together which one suits you best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How long does a coaching programme last?<\/strong><br>We\u2019ll discuss that during the introductory meeting. Together, we\u2019ll look at your situation and what you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What if I need to cancel a session?<\/strong><br>No problem, we\u2019ll just arrange another time.<\/p>","protected":false},"author":20,"featured_media":24936,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rank_math_title":"SEO coaching voor inhouse SEO's en marketeers | Onder","rank_math_description":"Werk je aan SEO zonder iemand om mee te sparren? Met maandelijkse SEO coaching krijg je een senior specialist als sparringpartner. Praktisch en op maat.","rank_math_canonical_url":"","rank_math_robots":[]},"class_list":["post-20343","diensten","type-diensten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/20343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/diensten"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/20343\/revisions"}],"predecessor-version":[{"id":26543,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/20343\/revisions\/26543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/24936"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=20343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}