{"id":20343,"date":"2025-10-13T16:23:41","date_gmt":"2025-10-13T14:23:41","guid":{"rendered":"https:\/\/onder.nl\/?post_type=diensten&#038;p=20343"},"modified":"2026-02-03T16:30:25","modified_gmt":"2026-02-03T15:30:25","slug":"seo-coaching","status":"publish","type":"diensten","link":"https:\/\/onder.nl\/en\/diensten\/seo-coaching\/","title":{"rendered":"SEO coaching"},"content":{"rendered":"<h2 class=\"wp-block-heading\">On this page<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><a href=\"#alsmarketeerkunjetegenallerleiuitdagingenaanlopen\">As a Marketer, you can run into all sorts of challenges<\/a><\/li>\n\n\n\n<li><a href=\"#watisseocoachingbijonder?\">What is SEO coaching at Onder?<\/a><\/li>\n\n\n\n<li><a href=\"#watkunjeverwachten\">What can you expect?<\/a><\/li>\n\n\n\n<li><a href=\"#case\">Case<\/a><\/li>\n\n\n\n<li><a href=\"#voorwieisdezecoachingbedoeld\">Who is this coaching for?<\/a><\/li>\n\n\n\n<li><a href=\"#waaromkiezenvooronder\">Why choose Onder?<\/a><\/li>\n\n\n\n<li><a href=\"#testimonials\">Testimonials<\/a><\/li>\n\n\n\n<li><a href=\"#resultatendiejemagverwachten\">Results you can expect<\/a><\/li>\n\n\n\n<li><a href=\"#klaaromtegroeien\">Ready to grow?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p id=\"alsmarketeerkunjetegenallerleiuitdagingenaanlopen\"><em><strong>As a marketer, you may face various SEO challenges:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For example, you lack technical SEO knowledge<\/li>\n\n\n\n<li>There is no one within your organisation to whom you can address complex SEO issues<\/li>\n\n\n\n<li>You are looking for a critical sparring partner for your strategy or need a professional opinion<\/li>\n\n\n\n<li>You struggle to stay up-to-date with Google, AI and trends<\/li>\n\n\n\n<li>You are missing a clear process in your SEO work<\/li>\n<\/ul>\n\n\n\n<p>Does this sound familiar? Then our SEO coaching programme is just what you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"watisseocoachingbijonder?\">What is SEO coaching at Onder?<\/h2>\n\n\n\n<p>Every month, you get a coaching session, fully tailored to your situation and needs. We agree in advance which theme we will cover, so you get valuable insights right away. Possible angles include, among others:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theme depth<\/li>\n\n\n\n<li>Explore one specific SEO area (Google, performance, AI SEO, content strategy, technical SEO, etc.) as thoroughly as possible.<\/li>\n\n\n\n<li>Demand-driven session<\/li>\n\n\n\n<li id=\"WatisSEOcoachingbijOnder?\">You provide concrete SEO questions or cases in advance. We prepare answers, analyses and action points and discuss them during the session.<\/li>\n<\/ul>\n\n\n\n<p>Or a combination of both, the \"best of both worlds\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"watkunjeverwachten\">What can you expect?<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Included<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td>Monthly session (60-90 min) <\/td><td>Live or online<\/td><\/tr><tr><td>Preparation &amp; homework<\/td><td>We prepare your cases or themes<\/td><\/tr><tr><td>Concrete advice + action points<\/td><td>Guidelines, ideas, checklists, etc.<\/td><\/tr><tr><td>Interim sparring opportunity<\/td><td>E-mail questions or brief consultation possible<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case\">Cases<\/h2>\n\n\n\n<p><strong>Beleef klassiek<\/strong><\/p>\n\n\n\n<p>Beleef klassiek manages multiple domains and wanted to get a better grip on their SEO work, without remain dependent on external implementation. We guide them monthly during <strong>7 hours<\/strong> With coaching and advice.<\/p>\n\n\n\n<p>For each domain, we help look at areas for improvement at the technical and content level. In the beginning, the emphasis was on explaining, showing and involving the client in the process. Nowadays, the customer largely carries out the optimisations independently and we use the time mainly for monitoring, deepening and strategic advice. In this way, the role of guidance increasingly shifts to sparring partner, and the team's independence grows step by step.<\/p>\n\n\n\n<p><strong>M\u00e9tier<\/strong> <\/p>\n\n\n\n<p>M\u00e9tier was looking for a sparring partner for SEO. They would like to do the SEO work themselves operationally. A fair amount of SEO knowledge is already in place, but they want to take the next step in their SEO strategy. We started <strong>an intensive 1-to-1 cooperation <\/strong>, where we sit together for a whole morning twice a month. After each session, M\u00e9tier can work on their action points. The next session we pick up the thread and evaluate the SEO work of the past period.<\/p>\n\n\n\n<p>The focus is hands-on and practical, but where necessary we support this with brief explanations of Google's guidelines.<\/p>\n\n\n\n<p>We have an overall schedule that covers all onder parts of SEO, but we tailor each session to M\u00e9tier\u2019s needs, where they are with the website and what\u2019s happening in their organisation, what do they want feedback on?<\/p>\n\n\n\n<p>We brainstorm together on search terms, onderwerp to write about and angles for texts. For the more technical onderwerpen, we link up with the web builder, in a joint consultation or by e-mail, which includes all parties.<\/p>\n\n\n\n<p>In this way, we combine strategic thinking with directly applicable actions, giving M\u00e9tier full control over the SEO strategy.<\/p>\n\n\n\n<p>Curious? See more <a href=\"https:\/\/onder.nl\/en\/cases\/\">cases<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voorwieisdezecoachingbedoeld\">Who is this coaching for? <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO specialists working (partially) independently<\/li>\n\n\n\n<li>In-house SEOs in need of external feedback<\/li>\n\n\n\n<li>Small SEO departments looking to streamline processes<\/li>\n\n\n\n<li>Teams looking to integrate with AI\/SEO<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"waaromkiezenvooronder\">Why choose Onder?<\/h2>\n\n\n\n<p>At Onder, you will work with senior SEO specialists who apply their knowledge at the intersection of SEO, AI and CRO. Our coaching vision is both pragmatic and strategic, giving you both immediately applicable advice and direction for the longer term. Because we supervise executive processes in addition to coaching, we understand what is happening behind the scenes in practice. This is evidenced by the many cases and experiences of clients that demonstrate the results of our approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"testimonials\">Testimonials<\/h2>\n\n\n\n<p>Find the experiences of some of our customers here. <\/p>\n\n\n\n<p><strong>Leguano shoes<\/strong><\/p>\n\n\n\n<p>\"Fine and knowledgeable staff. Good communication and in six months double the number of visitors on the website. Thanks&nbsp;<a href=\"https:\/\/onder.nl\/en\/team\/ivo-nijboer\/\">Ivo<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/onder.nl\/en\/team\/sanne-pasterkamp-kramer\/\">Sanne<\/a>\u201c<\/p>\n\n\n\n<p>Dick Tulen - Distributor Leguano Shoes<\/p>\n\n\n\n<p><strong>M\u00e9tier <\/strong><\/p>\n\n\n\n<p>\"<em>We experience the collaboration with Onder as very positive. Ineke knows how to switch flawlessly between strategy and operations. In a short time, she taught me a lot about SEO, campaigns and analyses, allowing us to do the implementation independently. This allows Ineke to do what she likes best: giving advice, sparring on the main points and making clients more proficient with online marketing step by step. As a result, we have achieved visible results!<\/em>\"<\/p>\n\n\n\n<p>Marjan Tamminga - Office manager<\/p>\n\n\n\n<p>Curious? Check out all the <a href=\"https:\/\/onder.nl\/en\/testimonials\/\" data-type=\"link\" data-id=\"https:\/\/onder.nl\/testimonials\/\">testimonials <\/a>from our customers!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"resultatendiejemagverwachten\">Results you can expect<\/h2>\n\n\n\n<p>SEO coaching delivers more than substantive depth. It creates a measurably stronger process and a lasting edge in the market. You can count on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More efficient use of resources - less wasted time and better use of existing resources.<\/li>\n\n\n\n<li>Increasing output quality - technical improvements and content optimisations with demonstrably higher impact.<\/li>\n\n\n\n<li>Reducing risks - mistakes and wrong choices are spotted and prevented faster.<\/li>\n\n\n\n<li>Structural growth - by keeping knowledge and processes up-to-date, you invest in sustainable results that translate into better visibility, more traffic and higher conversions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"klaaromtegroeien\">Ready to grow?<\/h2>\n\n\n\n<p>Curious what we can do for you? Click the button below to schedule a free introductory meeting (30 min), with no obligations.<\/p>\n\n\n\r\n<div id=\"tf-buttons-block_3267daf465b874db817095d76ded4515\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq\"\r\n          href=\"https:\/\/onder.nl\/en\/contact\/\"\r\n          target=\"\">\r\n           <span>Plan your introduction<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<p><\/p>","protected":false},"author":20,"featured_media":24936,"template":"","class_list":["post-20343","diensten","type-diensten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/20343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/diensten"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":2,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/20343\/revisions"}],"predecessor-version":[{"id":25203,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/20343\/revisions\/25203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/24936"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=20343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}