{"id":23792,"date":"2025-09-23T11:09:42","date_gmt":"2025-09-23T09:09:42","guid":{"rendered":"https:\/\/onder.nl\/?post_type=diensten&#038;p=23792"},"modified":"2026-10-19T15:49:20","modified_gmt":"2026-10-19T13:49:20","slug":"aeo","status":"publish","type":"diensten","link":"https:\/\/onder.nl\/en\/diensten\/aeo\/","title":{"rendered":"AEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">You are looking for AEO (Answer Engine Optimisation). In our services, that is <a href=\"https:\/\/onder.nl\/en\/services\/ai-seo\/\" data-type=\"link\" data-id=\"https:\/\/onder.nl\/diensten\/ai-seo\/\">GEO<\/a>. ChatGPT, Gemini and Perplexity get their answers from Google and Bing via grounding. Therefore, your SEO strategy also determines your AEO result. With us, AEO is not a separate subject, but an evolution of SEO. 1 strategy for Google as well as LLMs.<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-orange-color has-text-color has-link-color wp-elements-1\">Table of contents<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">What is AEO?<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Why is AEO important?<\/a><\/li>\n\n\n\n<li><a href=\"#3\">The advantages of AEO at a glance<\/a><\/li>\n\n\n\n<li><a href=\"#4\">AEO and SEO: the differences and similarities<\/a><\/li>\n\n\n\n<li><a href=\"#5\">How does Answer Engine Optimisation work?<\/a><\/li>\n\n\n\n<li><a href=\"#6\">How Onder helps you with AEO<\/a><\/li>\n\n\n\n<li><a href=\"#7\">Starting with AEO yourself<\/a><\/li>\n\n\n\n<li><a href=\"#8\">GEO checklist<\/a><\/li>\n\n\n\n<li><a href=\"#9\">Frequently asked questions about AEO<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"1\" class=\"wp-block-heading\">What is Answer Engine Optimisation (AEO)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AEO stands for Answer Engine Optimisation. AEO focuses on your brand's visibility in answer engines rather than just search engines. Where SEO helps you rank higher in search results, AEO ensures that your content appears directly in Google's answer boxes, featured snippets and AI tools such as ChatGPT, Bing Copilot and voice assistants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of long stories, AEO is all about compact, clear and reliable answers. Think short blocks of text that get straight to the heart of the question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Search user:<\/strong><br>\"What is the best smartphone for seniors?\"<br><strong>SEO approach:<\/strong> Article: <em>\"The best smartphone for seniors\"<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a comprehensive article with explanations, comparisons and keyword optimisation. The goal is to rank well in Google by using relevant keywords, such as <em>smartphone seniors<\/em>, <em>best phone elderly<\/em> and <em>user-friendly smartphone<\/em>. The article contains a lot of context, images, and links to buying options.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AEO approach:<\/strong> Answer (as an AI assistant or voice search would give):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"The Samsung Galaxy A32 is one of the best smartphones for seniors, thanks to its large screen, simple interface and long battery life.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additional context may follow: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Other user-friendly options include the Doro 8100 and the Nokia G22, both designed with accessibility in mind.\" The difference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong> focuses on findability in search engines.<\/li>\n\n\n\n<li><strong>AEO<\/strong> focuses on providing direct, clear and relevant answers to the user's concrete question.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"2\" class=\"wp-block-heading\">Why is AEO important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Users want a clear answer right away, especially when they quickly look something up on their smartphone, ask a question via voice assistants like Siri, Alexa or Google Assistant, or use AI tools like ChatGPT AEO makes sure your content is visible at those very moments. If your brand appears in an answer box or AI response, you will be seen as an expert, which increases the chances of people clicking through to your website. The result: <strong>more visibility, more trust and more visitors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong> more visibility, more trust and better conversions.<\/p>\n\n\n\n<h2 id=\"3\" class=\"wp-block-heading\">The advantages of AEO at a glance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct visibility<\/strong>: Appear in featured snippets, answer boxes and AI answers.<\/li>\n\n\n\n<li><strong>Better user experience<\/strong>: Compact and clear answers better suit mobile and voice search.<\/li>\n\n\n\n<li><strong>More traffic and conversions<\/strong>: Those who answer directly are more likely to attract attention and inspire confidence.<\/li>\n\n\n\n<li><strong>Competitive advantage<\/strong>: Many companies are not yet working on AEO - this is your chance to lead the way.<\/li>\n\n\n\n<li><strong>Stronger position of authority<\/strong>: Being mentioned regularly in answer boxes confirms your expertise.<\/li>\n\n\n\n<li><strong>Flexibility with changing search behaviour<\/strong>: You are prepared for the evolution of search engines and AI.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"4\" class=\"wp-block-heading\">AEO and SEO: the differences and similarities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although SEO and AEO are often mentioned in the same breath, there are clear differences:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect<\/th><th>SEO<\/th><th>AEO<\/th><\/tr><\/thead><tbody><tr><td>Target<\/td><td>Findability in search engines<\/td><td>Visibility in answering machines and AI<\/td><\/tr><tr><td>Form<\/td><td>Long, extensive content<\/td><td>Short, compact answers<\/td><\/tr><tr><td>Focus<\/td><td>Keywords and pages<\/td><td>Questions and direct answers<\/td><\/tr><tr><td>User<\/td><td>Reads and clicks through<\/td><td>Wants to hear or see the answer immediately<\/td><\/tr><tr><td>Channels<\/td><td>Google, Bing, websites<\/td><td>Featured snippets, voice search, AI answers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Similarity: Both require relevant, reliable and well-structured content. Together, they form a powerful combination for your online visibility.<\/p>\n\n\n\n<h2 id=\"5\" class=\"wp-block-heading\">How does Answer Engine Optimisation work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AEO is all about demand: <em>\"How do I make sure my content gets picked up in response?\"<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is done in four steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Demand-driven content creation<\/strong><br>Start from your target audience's questions. Tools like AnswerThePublic or Google's \"People also ask\" will help you find those questions.<\/li>\n\n\n\n<li><strong>Using structure and markup<\/strong><br>Make use of clear headings, bullet points and schema markup so that search engines and AI models better understand your content<\/li>\n\n\n\n<li><strong>Formulating direct answers<\/strong><br>Start your content with a short, clear answer of 40-60 words. Then elaborate with details, context and examples.<\/li>\n\n\n\n<li><strong>Optimising for voice search and AI<\/strong><br>Keep in mind natural, spoken questions (e.g. \"What are the best running shoes for beginners?\").<\/li>\n<\/ol>\n\n\n\n<h2 id=\"6\" class=\"wp-block-heading\">How Onder helps you with AEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We translate <em>Answer Engine Optimization<\/em> to a strategy that works for your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We find out what questions your target audience is asking and make sure your content answers them directly and convincingly. In doing so, we pay attention to structure, compactness and reliability. This way, your information will be picked up by search engines, AI tools and voice assistants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it's improving existing content, writing new FAQs or adding structured data, we make sure your brand is visible in LLMs! We can also see how your brand performs against competitors in LLMs, such as ChatGPT (see image below).<\/p>\n\n\n\n<div id=\"tf-image-block_cb33efd9a1098fd13dbe67086df31999\" class=\"block100 tf-image alignfull tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2-1536x864.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2-1536x864.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2-460x259.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2-1100x619.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2-768x432.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2-18x10.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2-110x62.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2025\/09\/Ontwerp-zonder-titel-2.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"GEO: To be appointed in LLMs\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>The image shows a list of domain names and a row of terms at the top:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pages:<\/strong> Number of pages of this domain.<\/li>\n\n\n\n<li><strong>#used:<\/strong> Total number of times links from this domain were found in all responses.<br>If the same page is linked multiple times in different answers, each entry is counted separately.<\/li>\n\n\n\n<li><strong>Avg used (AVG used):<\/strong> The average number of times links of this domain occur per response.<br><em>Example:<\/em> If there are 100 answers and this domain is linked a total of 50 times, the average usage is 0.5.<\/li>\n\n\n\n<li><strong>Cover (Cover):<\/strong> The percentage of responses containing at least one link from this domain.<br><em>Example:<\/em> If 25 out of 100 answers mention this domain, the coverage is 25%.<\/li>\n\n\n\n<li><strong>Mentions:<\/strong> The total number of mentions of the selected brand within the content of all pages of this domain used as sources for the answers.<br><em>Example:<\/em> If this domain has 5 pages and the brand is mentioned twice on each page, the total value is 10.<\/li>\n<\/ul>\n\n\n\n<div id=\"tf-buttons-block_a7ae6495c24fe7f598f5a241594c7ac8\" class=\"block100 tf-buttons alignfull\">\n\n          <a class=\"btn  btn-turq\"\n          href=\"https:\/\/onder.nl\/en\/live-ai-seo-analysis\/\"\n          target=\"\">\n           <span>Request your free live GEO analysis!<\/span>\n       <\/a>\n   \n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<h2 id=\"7\" class=\"wp-block-heading\">Starting with AEO yourself<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to get started with AEO yourself? Start with these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse questions from your target audience<\/strong>: Use tools like AnswerThePublic, AlsoAsked or Semrush.<\/li>\n\n\n\n<li><strong>Write FAQs<\/strong>: Provide each frequently asked question with a compact answer.<\/li>\n\n\n\n<li><strong>Optimise for snippets<\/strong>: Place summaries, tables or lists at the top of your articles.<\/li>\n\n\n\n<li><strong>Use structured data<\/strong>: Add schema markup (FAQPage, HowTo, Product).<\/li>\n\n\n\n<li><strong>Test your content<\/strong>: Ask your own questions in Google or AI tools and see if your content appears.<\/li>\n\n\n\n<li><strong>Keep combining with SEO<\/strong>: AEO works best alongside a strong SEO strategy.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"8\" class=\"wp-block-heading\">GEO checklist<\/h2>\n\n\n\n<div id=\"tf-form-block_af1f8a4f10815aa842c442f25d1753e2\" class=\"block100 tf-form alignfull\">\n\n    <div class=\"innerblocks\">\n        <div class=\"acf-innerblocks-container\"><\/div>    <\/div>\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<h2 id=\"9-\" class=\"wp-block-heading\">Frequently asked questions about AEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Is AEO a replacement for SEO?<\/strong><br>No, AEO does not replace SEO. It enhances SEO and ensures you are visible in both search engines and response engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. How soon can I expect results with AEO?<\/strong><br>You can see results within just a few weeks, depending on your niche and competition. Often it takes several months to become structurally visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Does AEO also work for small businesses?<\/strong><br>Yes, smaller companies in particular can benefit because they can adapt content faster and respond to specific queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Should I rewrite my existing content for AEO?<\/strong><br>Not always. You can often extend existing pages with short summaries, FAQs and schema markup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. What tools help with AEO?<\/strong><br>AnswerThePublic, AlsoAsked, Semrush, Ahrefs and Google's own \"People also ask\" are good starting points.<\/p>","protected":false},"author":38,"featured_media":23801,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rank_math_title":"Hoe werkt AEO (Answer Engine Optimization)?","rank_math_description":"Gebruikers willen vandaag niet meer zoeken, maar direct het juiste antwoord krijgen. Precies daar komt Answer Engine Optimization (AEO) in beeld.","rank_math_canonical_url":"","rank_math_robots":[]},"class_list":["post-23792","diensten","type-diensten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/23792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/diensten"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/23792\/revisions"}],"predecessor-version":[{"id":26533,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/diensten\/23792\/revisions\/26533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/23801"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=23792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}