{"id":25197,"date":"2026-02-03T15:46:48","date_gmt":"2026-02-03T14:46:48","guid":{"rendered":"https:\/\/onder.nl\/?post_type=diensten&p=25197"},"modified":"2026-02-09T13:47:31","modified_gmt":"2026-02-09T12:47:31","slug":"seo-specialisms","status":"publish","type":"diensten","link":"https:\/\/onder.nl\/en\/diensten\/seo-specialismes\/","title":{"rendered":"SEO specialisms"},"content":{"rendered":"

With us, you don't need to know in advance which specialism you need. This page gives you an overview so that you can recognise where your question lies roughly. We will then make the choice together.<\/p>\n\n\n\n

Technical SEO<\/strong><\/h3>\n\n\n\n

Technical SEO <\/a>forms the basis of everything you want to achieve online. We make sure search engines can crawl, index and understand your website properly. Think about speed, structure, indexation, Core Web Vitals and solving technical blockages that hinder growth. This specialism is especially relevant if your website is complex, feels slow or has been recently modified.<\/p>\n\n\n\n

SEO content optimisation<\/strong><\/h3>\n\n\n\n

Good content<\/a> only really works if it matches search intent and competition. Within this specialism, we optimise existing pages and give direction to new content that is not only more findable, but also contributes to conversion. This is suitable when you already have content, but notice that positions or results are lagging behind. <\/p>\n\n\n\n

Linkbuilding<\/strong><\/h3>\n\n\n\n

With linkbuilding<\/a> we build the authority of your website. We focus on quality and relevance, not volume. No short-term tricks, but sustainable growth that suits your brand and market. This specialism is often used in competitive sectors where authority makes all the difference.<\/p>\n\n\n\n

Digital PR<\/strong><\/h3>\n\n\n\n

Digital PR <\/a>lies at the intersection of SEO and brand positioning. Through data-driven campaigns and strong content, we ensure visibility, media mentions and quality links. This specialism is of interest if you not only want to be better found, but also strengthen your brand story.<\/p>\n\n\n\n

SEO migration<\/strong><\/h3>\n\n\n\n

In case of a redesign, domain move or major structure change, it is SEO migration<\/a> crucial. We guide the process from start to finish, so that visibility is maintained and risks are minimised. In many cases, we even use a migration as an opportunity to improve SEO performance.<\/p>\n\n\n\n

Organic shopping optimisation<\/strong><\/h3>\n\n\n\n

For webshops<\/a> within this specialism, we focus on maximising organic sales. Think product page optimisation, structured data and visibility within organic shopping results. This is especially relevant for e-commerce parties that want to get more out of their existing offerings.<\/p>\n\n\n\n

SEO strategy<\/h3>\n\n\n\n

In practice, the way clients approach SEO varies. Sometimes there is a need for quick insight, sometimes for depth and context. We therefore often use these specialisms as a starting point within an analysis or audit, but also as building blocks within a broader SEO strategy. We always look at the whole picture first and determine from there which parts are most effective.<\/p>\n\n\n\n

How this fits within our SEO services<\/strong><\/h3>\n\n\n\n

In practice, we never deploy these specialisms separately. Together, they form the content of our services. If you choose to outsource your SEO, we will take on the full strategy and execution, applying several parts simultaneously. <\/p>\n\n\n\n

Within an audit, we use them to gain keen insight into where opportunities and bottlenecks lie. And in SEO coaching, they serve as a framework for providing targeted guidance to teams and helping them make better choices. The appropriate form depends on your goals and the phase your organisation is in.<\/p>\n\n\n\n

Unsure which specialism suits your situation? That's perfectly normal. In practice, it almost always starts with the same question: where are we leaving opportunities now? From there, together we determine the smartest next step.<\/p>\n\n\n\n

Contact us:<\/p>\n\n\n\r\n