{"id":12334,"date":"2022-07-20T10:23:45","date_gmt":"2022-07-20T08:23:45","guid":{"rendered":"https:\/\/onder.nl\/?post_type=kennisbank&p=12334"},"modified":"2024-05-13T13:26:39","modified_gmt":"2024-05-13T11:26:39","slug":"google-analytics","status":"publish","type":"kennisbank","link":"https:\/\/onder.nl\/en\/kennisbank\/google-analytics\/","title":{"rendered":"What is Google Analytics and what are its benefits?"},"content":{"rendered":"

Google Analytics is a free and easy-to-use tool that measures how users interact with your website or app. It tracks users' behaviour, tracks the number of visitors and their location, which pages they visit, how long they stay on each page, and more. Furthermore, Google's tool can provide insight into usage habits, such as what times of day users visit most often, which new features they respond positively to and which ones need improvement. Google Analytics is the tool to track user behaviour and measure performance metrics. Read more soon! <\/p>\n\n\n\n

What is Google Analytics?<\/h2>\n\n\n\n

Google Analytics is an analytics platform that lets you track user behaviour and measure performance metrics of a website or app. It is free and easy to use. The information it collects provides a lot of information for marketers and business owners. Google Analytics is mostly used to track website traffic and understand how people interact with websites and apps. <\/p>\n\n\n\n

Valuable information for your marketing strategy<\/h3>\n\n\n\n

The onder tool gives you insight into the number of page views per visitor and the average time spent on your website. Furthermore, with an e-commerce website you get valuable information about conversions and easily set targets with Google Analytics. You can also segment users based on demographics such as gender or location. This data allows you to make informed decisions about your marketing strategy. As SEO specialist <\/a>use Google's tool on a daily basis to provide new insights and further optimise websites. This along with other tools, such as Ahrefs, Google Search Console and Deepcrawl. <\/p>\n\n\n\n

Why use Google Analytics?<\/h2>\n\n\n\n

If your website or app has a (large) number of visitors, it is important to track those visitors and understand their behaviour. With the information provided by Google Analytics, you can better understand your audience. You easily make decisions based on the data. Google Analytics offers valuable insights into user behaviour, which is useful for improving a website and increasing conversions. Furthermore, Google Analytics can help identify problems on your site, find out which pages have the highest number of visitors, and you can evaluate the effectiveness of a marketing campaign. <\/p>\n\n\n\n

Understanding how users interact with your website will help you determine how to serve them better. For example, you can think of ways to improve visibility, or ways to expand the customer base. But even at a SEO migration<\/a> we use Google Analytics to measure statistics both before and after migration. Furthermore, we use onder other Google Search Console, Deepcrawl, Screaming Frog and ContentKing. The latter tools are also useful for technical SEO<\/a>. <\/p>\n\n\n\n

How can you get started with Google Analytics?<\/h2>\n\n\n\n

First, sign up for a free account on Google, if you don't already have one. Then you add Google Analytics to your website's backend. You do this by means of a Google Analytics tag. With this, you track the user's behaviour. This tag ensures that you have access to all the important data of your website, clearly displayed in the Google Analytics dashboard. Depending on the type of website or app you have, you can choose from several methods for verifying Google Analytics. You can also use Google Tag Manager for this purpose. <\/p>\n\n\n\n

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Google Analytics tracks the number of visitors, the number of pages they visit, the average time spent on the site, and other data. The mobile app tracking method is used for businesses that have an app version. This method provides onder with other data on the number of times the app is used and the number of unique users. In Google Analytics, website statistics and app statistics are clearly displayed. <\/p>\n\n\n\n

Do keep in mind the rise of Google Analytics 4. Eline explains in her blog The <\/em>new generation; Google Analytics 4<\/em><\/a> Everything you need to know about Google Analytics 4. <\/em><\/p>\n\n\n\n

Benefits Google Analytics<\/h2>\n\n\n\n

Every webmaster, marketer or business owner needs Google Analytics. Zonder insight into a website's statistics, it is impossible to properly analyse and optimise a website. Do you want more visitors, leads and conversions? Then statistics is the starting point of your marketing strategy. Hereonder some of the benefits of setting up Google Analytics on your website.<\/p>\n\n\n\n