{"id":16477,"date":"2023-07-13T15:25:32","date_gmt":"2023-07-13T13:25:32","guid":{"rendered":"https:\/\/onder.nl\/?post_type=kennisbank&#038;p=16477"},"modified":"2024-05-13T13:05:56","modified_gmt":"2024-05-13T11:05:56","slug":"help-with-a-seo-migration-this-is-what-a-seo-agency-can-do-for-you","status":"publish","type":"kennisbank","link":"https:\/\/onder.nl\/en\/kennisbank\/hulp-bij-een-seo-migratie-dit-kan-een-seo-bureau-voor-jou-doen\/","title":{"rendered":"Help with a SEO migration: This is what a SEO agency can do for you"},"content":{"rendered":"<p>Are you planning to migrate your website? Then read about what a SEO agency can do for you. After all, a SEO agency can help ensure a successful migration. SEO agencies have the knowledge, experience and expertise to migrate your website. From drawing up a migration plan to optimising the new website for search engines, a SEO agency can contribute to a successful migration. Read on quickly to discover why enlisting the help of a SEO agency is a wise choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What can a SEO agency do for a website migration?<\/h2>\n\n\n\n<p>When planning a website migration, it is a good idea to get the help of a <a href=\"https:\/\/onder.nl\/en\/\">SEO desk<\/a> engage. This is because a SEO agency has knowledge, expertise and experience that are crucial for a website migration.<\/p>\n\n\n\n<p>It is also important at the <a href=\"https:\/\/onder.nl\/en\/services\/seo-migration\/\">SEO migration<\/a>, that the data is also applied at SEO. This includes transferring existing keywords, redirecting old URLs to new ones and optimising the website structure. A SEO agency will make sure the migration goes smoothly, for example by setting up 301 redirects and updating the sitemap.<\/p>\n\n\n\n<p>A SEO agency can also offer onder support in optimising the content on your website so that it complies with the SEO guidelines. This involves, for example, adjusting titles, meta-titles, headers and content on the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which parties are involved in a migration?<\/h2>\n\n\n\n<p>A website migration involves a number of parties, all playing one specific role within the migration. Here are some of the key parties:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Client: The owner of the company who commissions a website migration.<\/li>\n\n\n\n<li>SEO agency: A SEO agency is present during the process, to provide technical expertise and SEO advice. A SEO agency also helps plan, implement and optimise the migration.<\/li>\n\n\n\n<li>Web developers: The web developers are involved in the technical aspects of the migration. Such as transferring the content, optimising the website and implementing redirects.<\/li>\n\n\n\n<li>Content team: The content team is responsible for creating, editing and migrating content from the old to the new website. They also implement the SEO agency's SEO advice.<\/li>\n<\/ol>\n\n\n\n<p>For the migration, it is important that these parties all work together to ensure a successful migration via this way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why a SEO migration?<\/h2>\n\n\n\n<p>A SEO migration can be performed for several reasons. Described hereonder are some of the reasons why a SEO migration can be performed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Improved website performance: A SEO migration can be done first to improve the technical aspects of the website. Think of responsiveness, loading speed or user experience.<\/li>\n\n\n\n<li>Website restructuring: Restructuring of the website may be necessary to improve the user experience. For example, by better organising the content.<\/li>\n\n\n\n<li>Merger or an acquisition: If a company is taken over, the website may need to be transferred. This involves merging all content into one website.<\/li>\n\n\n\n<li>Technical upgrades: If the content management system, the CMS, is upgraded, a SEO migration may be required. So that all content, links and SEO elements are correctly transferred to the new environment.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How a SEO migration can go completely haywire<\/h3>\n\n\n\n<p>A SEO migration does not always go well, even if a SEO desk is present at the process, for example. In his video, Martijn Hoving explains the common mistakes in a SEO migration.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"SEO migration errors? This is what I learnt from it!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/WUWzyf2gk68?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are the proper steps of a SEO migration<\/h2>\n\n\n\n<p>&nbsp;A SEO migration involves a number of steps that need to be performed. These steps are onderaken to successfully transfer the website from the old, to the new environment. These are the following steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Preparation: Before carrying out a SEO migration, there should always be a plan This involves analysing the current website, looking at strengths and weaknesses and determining the purpose of the migration.<\/li>\n\n\n\n<li>Keyword-onderzoek: Performing a keyword-onderzoek determines which keywords are relevant to the new website. And which ones should be used in the structure of the website.<\/li>\n\n\n\n<li>URL structure and redirects: A website migration also requires the creation of a new URL structure. This should be logical and optimised. This step also involves setting up 301 redirects so that they are set from the old URLs to the new ones.<\/li>\n\n\n\n<li>Optimising content: Optimising new and existing content is relevant for a new website. Because it impacts website structure and keywords. This involves improving titles, meta-titles, headings, internal links and other SEO tasks.<\/li>\n\n\n\n<li>Technical implementation: This step looks at the technical aspects, such as updating the sitemap, improving loading speed and optimising the website for mobile.<\/li>\n\n\n\n<li>Monitoring and adjusting: After the migration is complete, it is essential to track and keep an eye on performance. Such as organic traffic, so that any errors or negative effects can be fixed.<\/li>\n<\/ol>\n\n\n\n<p>Our website features a <a href=\"https:\/\/onder.nl\/blog\/de-ultieme-seo-migratie-checklist\/\">SEO migration checklist<\/a>, setting out all the steps to ensure a successful migration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The next steps for you<\/h2>\n\n\n\n<p>At Onder, we understand the importance of a successful website migration and are ready to help you with it. We offer expert assistance and onder support throughout the process to ensure a smooth and successful website migration. We are happy to outline a complete plan for you, to ensure the website migration goes as smoothly as possible.<\/p>\n\n\n\n<p>Our SEO specialists are ready to set up a detailed SEO schedule for you. By working well together, together we will ensure that your website migration is a success! Also interested in a <a href=\"https:\/\/onder.nl\/en\/services\/seo-migration\/\">SEO planning for website migration<\/a>? Then feel free to take a look at our website!<\/p>","protected":false},"author":13,"featured_media":0,"template":"","tfcategorie":[33],"class_list":["post-16477","kennisbank","type-kennisbank","status-publish","hentry","tfcategorie-technische-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/kennisbank\/16477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/kennisbank\/16477\/revisions"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=16477"}],"wp:term":[{"taxonomy":"tfcategorie","embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/tfcategorie?post=16477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}