{"id":20478,"date":"2024-07-18T12:03:10","date_gmt":"2024-07-18T10:03:10","guid":{"rendered":"https:\/\/onder.nl\/?post_type=kennisbank&p=20478"},"modified":"2024-07-18T12:03:11","modified_gmt":"2024-07-18T10:03:11","slug":"what-are-events-in-ga4","status":"publish","type":"kennisbank","link":"https:\/\/onder.nl\/en\/kennisbank\/wat-zijn-gebeurtenissen-in-ga4\/","title":{"rendered":"What are events in GA4?"},"content":{"rendered":"

With the introduction of Google Analytics 4 (GA4), user interaction tracking has changed dramatically. One of the key features of GA4 is the ability to track events. In this article, we discuss how to set up and use events in GA4 to gain in-depth insights into your users' behaviour. We cover what events are, how to configure them, and how to analyse the data to improve your business strategies.<\/p>\n\n\n\n

The difference between standard and custom events<\/h2>\n\n\n\n

GA4 provides both standard and custom events. Standard events are predefined events that are collected automatically zonder that additional configuration is required. Examples include page views, first visits and scrolling. These events cover basic interactions and give an overall picture of user behaviour.<\/p>\n\n\n\n

Custom events are specifically defined interactions that you can set up yourself. They are useful when you need more detailed information about specific actions users perform on your site or app. Examples of custom events could include clicking a specific button, subscribing to a newsletter or sharing content on social media.<\/p>\n\n\n\n

Setting up events in GA4<\/h2>\n\n\n\n

Setting up events in GA4 requires a few steps. Find a step-by-step guide to configure custom events hereonder:<\/p>\n\n\n\n

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  1. Navigate to the GA4 administrator: Log in to your Google Analytics account and select the desired GA4 property. Go to the administrator and click on 'Data stream.<\/li>\n\n\n\n
  2. Select a data stream: Select the data stream (e.g. web or app) in which you want to set the event.<\/li>\n\n\n\n
  3. Configure events: Click on 'Events' and then 'Create event'. Here you can enter the event name and add additional parameters relevant to the event.<\/li>\n\n\n\n
  4. Set up in Google Tag Manager: Use Google Tag Manager to implement the event on your website or app. This includes creating a new tag, selecting 'GA4 Event' as the tag type, and configuring the trigger that triggers the event.<\/li>\n<\/ol>\n\n\n\n

    Important parameters and values<\/h2>\n\n\n\n

    When setting up events in GA4, you can add various parameters and values to give more context to the interaction. Common parameters are:<\/p>\n\n\n\n