Local SEO is an indispensable strategy for businesses looking to reach customers in a specific region. Whether you have a physical shop, offer services in a particular city or want more visibility locally, local SEO increases your online findability for searches in the local area.<\/p>\n\n\n\n
In this article, we will discuss what local SEO is, why it is important, and how to optimise your local visibility.<\/p>\n\n\n\n
Local SEO (local search engine optimisation) focuses on improving the online visibility of businesses in specific geographical areas. This includes both organic search results and results in Google's \"local pack\" - the block of local businesses displayed above regular search results.<\/p>\n\n\n\n
An example: Someone searches for \"physiotherapist in Eindhoven.\" If your business is well optimised locally, your practice will appear prominently in the search results, complete with location, opening hours and reviews.<\/p>\n\n\n\n
Local SEO plays a big role in attracting customers close to your business. Statistics from 2023 (Think with Google)<\/a> show that:<\/p>\n\n\n\n For businesses with a physical location or a regional target audience, this is a huge opportunity. Through local SEO, you ensure that your business is more visible, making potential customers more likely to choose you over a competitor.<\/p>\n\n\n\n Google uses several factors to determine which businesses appear in local search results. The main factors are:<\/p>\n\n\n\n Optimising your local SEO requires a combination of technical adjustments and strategic actions. Find an overview of effective measures hereonder.<\/p>\n\n\n\n A well-designed Google Company Profile is essential. This profile ensures that your business is visible in Google Maps and the local pack.<\/p>\n\n\n\n Tips:<\/p>\n\n\n\n Make sure your website contains texts that respond to local searches. For example, use combinations such as:<\/p>\n\n\n\n You can integrate these keywords into pages, blog articles and metadata to increase your findability.<\/p>\n\n\n\n NAP stands for Name, Address and Phone Number. Make sure these details are identical everywhere, such as on your website, social media and company listings. Inconsistencies can negatively affect your ranking.<\/p>\n\n\n\n Links from local partners, news sites or event organisers strengthen your authority within your region. Consider listings on the website of a local ondernemer association or collaborations with regional influencers.<\/p>\n\n\n\n Online reviews not only improve your visibility, but also increase the trust of potential customers. Invite satisfied customers to leave a review via e-mail or an in-store QR code.<\/p>\n\n\n\n Monitoring your results is essential to know which strategies are working. Use tools such as:<\/p>\n\n\n\n Regular evaluation and optimisation will keep you one step ahead of your competitors.<\/p>\n\n\n\n Local SEO provides a powerful tool to reach customers in your region and increase your online visibility. By combining an optimised Google Company Profile, relevant keywords and strong reviews, you can not only improve your findability, but also gain customers' trust.<\/p>\n\n\n\n Related articles:<\/strong><\/p>\n\n\n\n Want to know more about SEO and how to grow your business locally? View our services<\/a><\/strong> or read more in our knowledge base<\/a>.<\/p>","protected":false},"author":20,"featured_media":0,"template":"","tfcategorie":[29,30],"class_list":["post-21597","kennisbank","type-kennisbank","status-publish","hentry","tfcategorie-google","tfcategorie-how-to-diy"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/kennisbank\/21597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/kennisbank\/21597\/revisions"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=21597"}],"wp:term":[{"taxonomy":"tfcategorie","embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/tfcategorie?post=21597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
How does local SEO work?<\/h3>\n\n\n\n
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How do you improve your local findability?<\/h2>\n\n\n\n
1. Optimise your Google Company Profile<\/strong><\/h3>\n\n\n\n
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2. Use local keywords<\/strong><\/h3>\n\n\n\n
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3. Keeping NAP data consistent<\/strong><\/h3>\n\n\n\n
4. Collect local backlinks<\/strong><\/h3>\n\n\n\n
5. Encourage positive reviews<\/strong><\/h3>\n\n\n\n
How do you measure success in local SEO?<\/h2>\n\n\n\n
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