{"id":25012,"date":"2025-12-04T16:18:22","date_gmt":"2025-12-04T15:18:22","guid":{"rendered":"https:\/\/onder.nl\/?page_id=25012"},"modified":"2025-12-15T14:24:27","modified_gmt":"2025-12-15T13:24:27","slug":"webinar-ai-seo-the-customer-journey-is-upside-down","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/webinar-ai-seo-de-klantreis-staat-op-zn-kop\/","title":{"rendered":"Webinar: AI SEO | The customer journey is upside down"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Watch the webinar<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"AI SEO Webinar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7mThKirYgoA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why this webinar is worthwhile<\/strong><\/h2>\n\n\n\n<p>Increasingly, people are getting their answers not through a single search result, but through AI systems that combine multiple sources. This affects how you are found, how your content is read and which brands are picked up.<\/p>\n\n\n\n<p>In the webinar, we explain in an understandable way how this shift works. Focused on what you can do with it in your marketing, content or SEO approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What you take away from the webinar<\/strong><\/h2>\n\n\n\n<p>We discuss how AI systems search, what signals they pick up and how to stay visible when AI forms its own answers. You will see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How AI performs multiple searches before giving an answer<\/li>\n\n\n\n<li>why passages become more important than pages<\/li>\n\n\n\n<li>what basis you need to be found at all by AI<\/li>\n\n\n\n<li>how content quality, structure and expertise play a greater role<\/li>\n\n\n\n<li>why authority now works differently than we are used to<\/li>\n\n\n\n<li>What you can realistically measure within AI SEO<\/li>\n\n\n\n<li>And where this is going with developments such as Agentic AI<\/li>\n<\/ul>\n\n\n\n<p>The webinar is full of examples and shows how we apply AI SEO in practice with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who gives this webinar<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Martijn Hoving - Founder &amp; SEO specialist<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Jan Willem Harmsen - Content &amp; Digital PR specialist<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Martijn works daily on SEO strategies and helps organisations understand the role AI plays in their visibility. He is known for his clear, practical explanations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Jan Willem focuses on content, brand and authority. In the webinar, he shows how AI looks not only at what you write, but also at who you are as a brand and where you are mentioned.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_7b15002f44c7054604e8e656990ef2e8\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2022\/11\/Martijn-Hoving-1-e1722587079417-1536x1148.jpg\" srcset=\"\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_b671d89ed3b41c2c8feabc53078d8b18\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688-1536x1109.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688-1536x1109.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688-460x332.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688-1100x794.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688-768x554.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688-110x79.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/09\/Jan-Willem-Harmsen-low-ress-e1725891164688.jpg 1592w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Jan Willem - SEO desk Onder\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>","protected":false},"excerpt":{"rendered":"<p>Watch the webinar Why this webinar is worthwhile Increasingly, people are getting their answers not through a single search result, but through AI systems that combine multiple sources. This affects how you are found, how your content is read and which brands are picked up. In the webinar, we explain in an understandable way how this shift works. Focused on what you can do with it in your marketing, content or SEO approach. What you take away from the webinar We will discuss<\/p>","protected":false},"author":20,"featured_media":25021,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25012","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=25012"}],"version-history":[{"count":4,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25012\/revisions"}],"predecessor-version":[{"id":25042,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25012\/revisions\/25042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/25021"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=25012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}