{"id":25072,"date":"2025-12-18T14:24:06","date_gmt":"2025-12-18T13:24:06","guid":{"rendered":"https:\/\/onder.nl\/?page_id=25072"},"modified":"2025-12-18T15:02:03","modified_gmt":"2025-12-18T14:02:03","slug":"ai-search-explained-how-search-with-llms-differs-from-traditional-search","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/ai-search-uitgelegd-hoe-zoeken-met-llms-verschilt-van-traditioneel-zoeken\/","title":{"rendered":"AI search explained: how search with LLMs differs from traditional search"},"content":{"rendered":"<p>Search as Google did, a list of links, is a thing of the past. With AI search, search experiences are fundamentally changing. In this video, Ineke clearly explains how AI search works and what it means for your visibility.<br><br><strong>What this video is about<\/strong><br>Ineke discusses the technology behind AI search, such as <strong>Retrieval Augmented Generation (RAG)<\/strong>, and why traditional indexing is becoming less relevant. You will see how AI interprets search queries and generates real-time answers.<br><br><strong>What you learn<\/strong><br>What exactly AI search is<br>The difference between traditional search and LLM-driven answers<br>Why zero-click experiences are on the rise<br>What implications this has for SEO and content<\/p>\n\n\n\n<p><strong>Why this matters<\/strong><\/p>\n\n\n\n<p>Many brands still optimise for classic rankings. But in a world where AI answers <em>instead of referring<\/em>, you need to shape your visibility differently.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"How LLMs and RAG are fundamentally changing search behaviour\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VhFntDd66_A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Want to discover how to become more visible in AI search?<br><strong>Request an AI-SEO analysis.<\/strong><\/p>\n\n\n\r\n<div id=\"tf-buttons-block_3cb58ed17019886b79a6937d0c35cfa4\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq\"\r\n          href=\"https:\/\/onder.nl\/en\/contact\/\"\r\n          target=\"\">\r\n           <span>Get in touch <\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Searching the way Google did, with a list of links, is a thing of the past. AI search is fundamentally changing the search experience. In this video, Ineke clearly explains how AI search works and what this means for your visibility. What this video is about Ineke discusses the technology behind AI search, such as Retrieval Augmented Generation (RAG), and why traditional indexing is becoming less relevant. You will see how AI interprets search queries and generates real-time answers. What you will learnWhat exactly AI search isThe difference between traditional search and LLM-driven search<\/p>","protected":false},"author":20,"featured_media":25085,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25072","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=25072"}],"version-history":[{"count":1,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25072\/revisions"}],"predecessor-version":[{"id":25074,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25072\/revisions\/25074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/25085"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=25072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}