{"id":25075,"date":"2025-12-18T14:26:27","date_gmt":"2025-12-18T13:26:27","guid":{"rendered":"https:\/\/onder.nl\/?page_id=25075"},"modified":"2025-12-18T15:01:46","modified_gmt":"2025-12-18T14:01:46","slug":"zero-click-reality-less-clicks-more-visibility-needed","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/zero-click-realiteit-minder-clicks-meer-zichtbaarheid-nodig\/","title":{"rendered":"Zero-click reality: fewer clicks, more visibility needed"},"content":{"rendered":"<p>The click is no longer sacred. AI reviews, featured snippets and chat interfaces provide answers <em>zonder that someone clicks through<\/em>. How do you stay visible in this zero-click era? Tristan explains.<br><br><strong>What this video is about<\/strong><br>Tristan shows why traditional KPIs such as traffic are falling, while <strong>brands are called zonder clicks<\/strong>. This requires different measurement points and different optimisation strategies.<br><br><strong>What you learn<\/strong><br>Why clicks are no longer the most important KPI<br>How AI determines which brands are mentioned<br>Why brand building and mentions are becoming more important<br>How to reposition SEO around visibility<br><br><strong>Why this matters<\/strong><br>Your rankings don't always go down, but your traffic <em>can<\/em> do. That's why you need to approach visibility in a different way - with authority, context and AI optimisation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"The zero-click era: why SEO is no longer about clicks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OMoLJN2vj6o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Want to know how to stay visible in a zero-click world?<br><strong>Get in touch for a visibility scan.<\/strong><\/p>\n\n\n\r\n<div id=\"tf-buttons-block_10f10776b85b7901a56ba3c9d8a3d34e\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq\"\r\n          href=\"https:\/\/onder.nl\/en\/contact\/\"\r\n          target=\"\">\r\n           <span>Get in touch <\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The click is no longer sacred. AI overviews, featured snippets and chat interfaces provide answers before someone clicks through. How do you remain visible in this zero-click era? Tristan explains. What this video is about Tristan shows why traditional KPIs such as traffic are declining, while brands are mentioned before clicks. This calls for different metrics and different optimisation strategies. What you will learnWhy clicks are no longer the most important KPIHow AI determines which brands are mentionedWhy brand building and mentions are becoming more importantHow you<\/p>","protected":false},"author":20,"featured_media":25086,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25075","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=25075"}],"version-history":[{"count":1,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25075\/revisions"}],"predecessor-version":[{"id":25076,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25075\/revisions\/25076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/25086"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=25075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}