{"id":25077,"date":"2025-12-18T14:29:13","date_gmt":"2025-12-18T13:29:13","guid":{"rendered":"https:\/\/onder.nl\/?page_id=25077"},"modified":"2025-12-18T15:00:02","modified_gmt":"2025-12-18T14:00:02","slug":"strategising-with-ai-trust-transparency-and-opportunities","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/strategisch-omgaan-met-ai-vertrouwen-transparantie-en-kansen\/","title":{"rendered":"Strategising with AI: trust, transparency and opportunities"},"content":{"rendered":"<p>AI is no longer hype, it is becoming onder part of digital products and customer contact. But not every application is equally reliable or strategic. In this video, Martijn Hoving takes you through the opportunities and risks of AI adoption.<br><br><strong>What this video is about<\/strong><br>Martijn discusses why reliability and transparency are essential in AI systems, especially when brands are presented directly to customers via AI. He shares insights on how organisations can use AI responsibly and effectively.<br><br><strong>What you learn<\/strong><br>Why AI needs reliability<br>The importance of transparency with AI use<br>How to integrate AI zonder brand risks<br>How AI can strengthen your strategy<br><br><strong>Why this matters<\/strong><br>When AI makes decisions and formulates answers, the user increasingly takes your brand <em>zonder clicks<\/em> true. This requires clear, reliable positioning.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"Reliable AI and LLMs: strategy, transparency and trust\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rgz8nZFq2YM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Want an AI strategy that works AND is reliable?<br><strong>Plan a strategic conversation.<\/strong><\/p>\n\n\n\r\n<div id=\"tf-buttons-block_dc46785ef7d8375a8ae714fc10527c84\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq\"\r\n          href=\"https:\/\/onder.nl\/en\/contact\/\"\r\n          target=\"\">\r\n           <span>Get in touch <\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>AI is no longer a hype; it is becoming an integral part of digital products and customer contact. However, not every application is equally reliable or strategic. In this video, Martijn Hoving takes you through the opportunities and risks of AI adoption. What this video is about Martijn discusses why reliability and transparency are essential in AI systems, especially when brands are presented directly to customers via AI. He shares insights on how organisations can use AI responsibly and effectively. What you will learn Why AI needs reliability<\/p>","protected":false},"author":20,"featured_media":25083,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25077","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=25077"}],"version-history":[{"count":1,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25077\/revisions"}],"predecessor-version":[{"id":25078,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25077\/revisions\/25078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media\/25083"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=25077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}