{"id":25511,"date":"2026-04-07T08:14:06","date_gmt":"2026-04-07T06:14:06","guid":{"rendered":"https:\/\/onder.nl\/?page_id=25511"},"modified":"2026-04-07T08:14:07","modified_gmt":"2026-04-07T06:14:07","slug":"webinar-ai-shopping-%f0%9f%a7%a1-organic-shopping","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/webinar-ai-shopping-%f0%9f%a7%a1-organic-shopping\/","title":{"rendered":"WEBINAR: AI Shopping \ud83e\udde1 Organic Shopping"},"content":{"rendered":"<p>Black Friday, Saint Nicholas and Christmas 2026. In eight months, the eCommerce high season will begin. And it will be completely different from 2025.<\/p>\n\n\n\n<p>In this webinar, Cynthia Bos and Ivo Nijboer show you exactly what you need to adjust in your e-commerce strategy. From your product pages to your feeds. From Google Shopping to AI Shopping. Practical, to the point, with concrete actions you can implement tomorrow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What will you learn in this webinar?<\/h3>\n\n\n\n<p>In this webinar, Martijn and Cynthia take you through everything you need to know about <strong>Organic Shopping and AI Shopping<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What is organic shopping?<\/strong>&nbsp;Already since 2020, you can be visible in Google Shopping for free. Most webshop owners simply tick a box in Merchant Center. We show you how to do it really well.<\/li>\n\n\n\n<li><strong>How do you optimise your product feed?<\/strong>&nbsp;From the right attributes to smart feed rules through Channable, you will learn step by step how to make your feed perform better than your competitor's.<\/li>\n\n\n\n<li><strong>How does AI Shopping play into your products?<\/strong>&nbsp;Shopping in LLMs like ChatGPT is organic by definition. The context around your products becomes increasingly decisive: not \u201cblack football shoe\u201d, but \u201cfootball shoe for this type of foot, on artificial turf, in cold weather.\u201d<\/li>\n\n\n\n<li><strong>What is the future of agentic eCommerce?<\/strong>&nbsp;Instant checkout in ChatGPT, AI agents searching and buying products on your behalf. What does this mean for your webshop?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the webinar<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"Webinar - AI Shopping \ud83e\udde1 Organic Shopping\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ans69dJ5m7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">For whom is this webinar<\/h2>\n\n\n\n<p>This webinar is made for anyone who has an online shop and wants to get more out of Google, without an extra advertising budget. Whether you already have a paid Shopping campaign running or are still completely new to Shopping, after this webinar you will know exactly what to do.<\/p>\n\n\n\n<p><strong>Free visibility in Google Shopping is within reach. We'll show you how.<\/strong><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who is giving this webinar?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Cynthia Bos<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Ivo Nijboer<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_09b36af5755397f065edce546d7cc593\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-1536x1023.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-1536x1023.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-1100x733.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-2048x1365.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/04\/WoutervanderSar_25102801-61-HR-scaled.jpg 2100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"photo by Cynthia\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_39af903738a385a957753404504f4258\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Photo by Ivo Nijboer\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Technical SEO and CRO specialist. Loves crawling tools, prefers Screaming Frog to Lumar. And has an Organic Shopping obsession (in addition to a Temptation Island obsession of sorts).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Expert in e-commerce and on-page SEO. Shows you how to develop strategic content that really gets in. Fascinated by RAG. And, last but not least, sports fishing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Black Friday, Sinterklaas en Kerst 2026. Over acht maanden begint het eCommerce hoogseizoen. En het wordt compleet anders dan 2025. In dit webinar laten Cynthia Bos en Ivo Nijboer je exact zien wat je moet aanpassen in je e-commerce strategie. Van je productpagina\u2019s tot je feeds. Van Google Shopping tot AI Shopping. Praktisch, to the point, met concrete acties die je morgen kunt uitvoeren. Wat leer je in dit webinar? In dit webinar nemen Martijn en Cynthia je mee door<\/p>","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25511","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=25511"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25511\/revisions"}],"predecessor-version":[{"id":25520,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25511\/revisions\/25520"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=25511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}