{"id":25613,"date":"2026-05-18T13:12:27","date_gmt":"2026-05-18T11:12:27","guid":{"rendered":"https:\/\/onder.nl\/?page_id=25613"},"modified":"2026-05-19T09:22:01","modified_gmt":"2026-05-19T07:22:01","slug":"webinar-digital-pr-ai-seo","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/webinar-digital-pr-ai-seo\/","title":{"rendered":"WEBINAR: Digital PR &amp; AI SEO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Hoe LLMs leren wie ze aanbevelen<\/h2>\n\n\n\n<p>Digital PR en AI SEO. Twee dingen die veel meer met elkaar te maken hebben dan de meeste mensen denken. Autoriteit in een LLM is geen toeval. Het is het resultaat van wie jij bent in de bronnen waar die LLM op traint en grondt. En exact dat is de reden waarom Digital PR zo belangrijk aan het worden is.<\/p>\n\n\n\n<p>In dit webinar laten Jan Willem Harmsen en Mariska Snoek je zien:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Waarom digital PR zo goed werkt voor LLMs (en hoe je dit meet)<\/li>\n\n\n\n<li>Hoe je een succesvolle digital PR campagne opzet<\/li>\n\n\n\n<li>Hoe je AI inzet om dat proces te versnellen<\/li>\n<\/ul>\n\n\n\n<p><em>Donderdag 18 juni 10.00<\/em><\/p>\n\n\n\n<p><strong>Meld je hieronder gratis aan en ontvang de kijklink in je mail<\/strong>!<\/p>\n\n\n\r\n<div id=\"tf-form-block_5ffe66c3c334d54d7cd09385b37878ed\" class=\"block100 tf-form tf-form alignfull\">\r\n\r\n    <div class=\"innerblocks\">\r\n            <\/div>\r\n\r\n    <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_59' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_59' id='gform_59'  action='\/en\/wp-json\/wp\/v2\/pages\/25613' data-formid='59' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_59' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_59_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_59_6'>Naam<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_59_6' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_59_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_59_4'>E-mailadres<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_59_4' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_59_10\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_59_10'>Functie<\/label><div class='ginput_container ginput_container_text'><input name='input_10' id='input_59_10' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_59_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_59_7'>Organisatie<\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_59_7' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='btn btn-turq btn-shadow gform_button' id='gform_submit_button_59' onclick='gform.submission.handleButtonClick(this);'><span>Bevestig aanwezigheid<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=59&amp;title=&amp;description=&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=d8e908edb927ba842bb6e07696cdd3a7' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_59' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_59' id='gform_theme_59' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_59' id='gform_style_settings_59' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_59' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='59' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='N09wl9Iru5nQzVx7SgQD51YzJA9TnNmtTovYXKjnRKzSKpsQDHuZ5JHzbVouFzG94bCGWfRQDMILQT91UeOQdEgGD7\/ScVjmucDKyKhRSYngMEY=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_59' value='WyJbXSIsImM2MzZhY2JjYjIzNmRkNTFjMzc1YTE0ZTMzNGYwMGQzIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_59' id='gform_target_page_number_59' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_59' id='gform_source_page_number_59' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_59' id='gform_ajax_frame_59' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.addEventListener( \"DOMContentLoaded\", function() {  gform.initializeOnLoaded( function() {gformInitSpinner( 59, 'https:\/\/onder.nl\/site\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_59').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_59');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_59').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_59').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_59').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_59').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_59').val();gformInitSpinner( 59, 'https:\/\/onder.nl\/site\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [59, current_page]);window['gf_submitting_59'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_59').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [59]);window['gf_submitting_59'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_59').text());}else{jQuery('#gform_59').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"59\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_59\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_59\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_59\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 59, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );  }, false );\n\/* ]]> *\/\n<\/script>\n\r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n<p>Deze collega&#8217;s hosten de webinar op 18 juni:<\/p>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Jan Willem Harmsen<\/h3>\n\n\n\n<p>Content- en autoriteit specialist. Houdt van digital PR en de juiste content voor de juiste doelgroep. En heeft daarnaast een voorliefde of misschien wel een verslaving aan Claude. Naast een verslaving voor concerten van Sticks.<\/p>\n\n\n\r\n<div id=\"tf-image-block_e32ed860bcec6afa8e24063989eed623\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth \">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-1536x1023.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-1536x1023.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-1100x733.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-2048x1365.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-62-HR-scaled.jpg 2100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Mariska Snoek<\/h3>\n\n\n\n<p>Content specialist. Kan zich erg goed verplaatsen in de doelgroep van onze opdrachtgevers en heeft ooit zelf nog copywriting aangeleerd in een AI-loze tijd. Heeft in het diepste geheim een kwartel broederij thuis. <\/p>\n\n\n\r\n<div id=\"tf-image-block_3717f66310e8c14b18f357ed862398d2\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth \">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-2048x1366.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-scaled.jpg 2100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Voor wie is dit webinar?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Dit webinar is voor SEO specialisten, content marketeers en digital PR professionals die willen begrijpen hoe autoriteit werkt in een AI-gedreven zoeklandschap. Of je nu bij een bureau werkt of in-house verantwoordelijk bent voor organische vindbaarheid: als jij wil dat jouw merk of opdrachtgever zichtbaar is in LLMs, is dit webinar onmisbaar.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Waarom nu beginnen?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Je doelgroep is veranderd. Ze zoeken niet meer alleen in Google, ze vragen het aan ChatGPT, Perplexity of Google AI Mode. Ze klikken niet meer op tien blauwe links, ze krijgen \u00e9\u00e9n antwoord. En in dat antwoord staat ofwel jouw merk, ofwel dat van een concurrent.<\/p>\n<p>Die zichtbaarheid in LLMs is geen algoritme-kwestie. Het is een autoriteitskwestie. LLMs leren van wat er over jou geschreven staat in gezaghebbende bronnen. Wie niet vermeld wordt, bestaat niet. En dat is precies waar digital PR het verschil maakt.<\/p>\n<p>De combinatie van digital PR en AI SEO is d\u00e9 strategie om nu te bouwen aan autoriteit die werkt in zoekmachines \u00e9n in LLMs. Wacht je te lang, dan bouw je achter een concurrent aan in plaats van voor ze uit.<\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Hoe LLMs leren wie ze aanbevelen Digital PR en AI SEO. Twee dingen die veel meer met elkaar te maken hebben dan de meeste mensen denken. Autoriteit in een LLM is geen toeval. Het is het resultaat van wie jij bent in de bronnen waar die LLM op traint en grondt. En exact dat is de reden waarom Digital PR zo belangrijk aan het worden is. In dit webinar laten Jan Willem Harmsen en Mariska Snoek je zien: Donderdag 18<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25613","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=25613"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25613\/revisions"}],"predecessor-version":[{"id":25624,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25613\/revisions\/25624"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=25613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}