{"id":25613,"date":"2026-05-18T13:12:27","date_gmt":"2026-05-18T11:12:27","guid":{"rendered":"https:\/\/onder.nl\/?page_id=25613"},"modified":"2026-06-18T13:23:52","modified_gmt":"2026-06-18T11:23:52","slug":"webinar-digital-pr-ai-seo","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/webinar-digital-pr-ai-seo\/","title":{"rendered":"WEBINAR Digital PR &amp; AI SEO: thank you for joining us!"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ChatGPT, Perplexity and Gemini are increasingly replacing search engines. In this webinar, Ivo Nijboer and Mariska Snoek will show you how to maintain your visibility through Digital PR, both on Google and in AI-generated responses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Watch the webinar<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"Webinar \u2013 Digital PR &amp; AI SEO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G3UHlu-iVBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What will you learn in this webinar?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How LLMs determine who to cite<\/strong> \u2014 AI models don\u2019t just pull their answers from random sources. You\u2019ll learn how that process works and what you need to do to consistently access those sources.<\/li>\n\n\n\n<li><strong>From idea to publication: the 6-step process<\/strong> \u2014 How do you turn internal data into a campaign that journalists will pick up on? From newsworthy angles and data visualisation to press releases and outreach, including a concrete real-world example.<\/li>\n\n\n\n<li><strong>How AI speeds up work<\/strong> \u2014 From generating ideas to drafting dozens of regional press releases: you\u2019ll see first-hand how AI tools make the whole process faster and more scalable.<\/li>\n\n\n\n<li><strong>New KPIs for the AI era<\/strong> \u2014 Backlinks alone are no longer enough. You\u2019ll learn which metrics really matter now: AI citations, branded search and Share of Voice in LLMs.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Ivo Nijboer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expert in e-commerce and on-page SEO. Shows you how to develop strategic content that really gets in. Fascinated by RAG. And, last but not least, sports fishing.<\/p>\n\n\n\r\n<div id=\"tf-image-block_c32428f23a936434c0d2d3c988153268\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-53-LR.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Photo by Ivo Nijboer\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Mariska Snoek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content specialist. Can empathise very well with our clients' target audience and once taught copywriting himself in an AI-less era. Secretly has a quail hatchery at home. <\/p>\n\n\n\r\n<div id=\"tf-image-block_3717f66310e8c14b18f357ed862398d2\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-2048x1366.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/05\/WoutervanderSar_25102801-59-HR-scaled.jpg 2100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Who is this webinar for?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This webinar is for SEO specialists, content marketers and digital PR professionals who want to understand how authority works in an AI-driven search landscape. Whether you work at an agency or are responsible in-house for organic findability: if you want your brand or client to be visible in LLMs, this webinar is indispensable.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Why start now?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Your target audience has changed. They no longer just search Google, they ask ChatGPT, Perplexity or Google AI Mode. They no longer click on ten blue links, they get one answer. And that answer contains either your brand or a competitor's.<\/p>\n<p>That visibility in LLMs is not an algorithm issue. It is an authority issue. LLMs learn from what is written about you in authoritative sources. Those not mentioned don't exist. And that is exactly where digital PR makes the difference.<\/p>\n<p>Combining digital PR and AI SEO is the strategy to build authority now that works in search engines as well as in LLMs. If you wait too long, you will build behind a competitor instead of ahead of them.<\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>ChatGPT, Perplexity en Gemini vervangen steeds vaker de zoekmachine. In dit webinar laten Ivo Nijboer en Mariska Snoek zien hoe je met Digital PR zichtbaar blijft, in Google \u00e9n in AI-antwoorden. Bekijk het webinar Wat leer je in dit webinar? Ivo Nijboer Expert in e-commerce en on-page SEO. Laat je zien hoe je strategische content ontwikkelt die echt binnenkomt. Gefascineerd door RAG. En, niet te vergeten: sportvissen. Mariska Snoek Content specialist. Kan zich erg goed verplaatsen in de doelgroep van<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25613","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=25613"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25613\/revisions"}],"predecessor-version":[{"id":25760,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/25613\/revisions\/25760"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=25613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}