{"id":26336,"date":"2026-09-10T14:42:10","date_gmt":"2026-09-10T12:42:10","guid":{"rendered":"https:\/\/onder.nl\/?page_id=26336"},"modified":"2026-10-29T14:48:10","modified_gmt":"2026-10-29T13:48:10","slug":"webinar-geo-ai-search-in-3-steps-be-found-understood-and-recommended-by-ai","status":"publish","type":"page","link":"https:\/\/onder.nl\/en\/webinar-geo-ai-search-in-3-stappen-word-gevonden-begrepen-en-aanbevolen-door-ai\/","title":{"rendered":"Webinar: GEO (AI Search) in 3 steps: get found, understood and recommended by AI"},"content":{"rendered":"<div id=\"tf-image-block_2e92cea2c49b7c9184b6b2b60d3492cb\" class=\"block100 tf-image tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner-1536x461.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner-1536x461.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner-460x138.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner-1100x330.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner-768x230.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner-18x5.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner-110x33.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/Webinar-GEO-banner.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"GEO Webinar: Jan, Willem, Ineke and Jeroen \u2013 29 October\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Being recognised by AI doesn\u2019t start with AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It all starts with how visible your brand is online, what associations AI makes with your brand, and whether your website is easily accessible to bots and agents.<br>In this webinar, Jan Willem, Ineke and Jeroen will show you how to put this into practice. From content and digital PR to entities and technology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Watch the webinar<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"Webinar: GEO AI Search in 3 steps: Be found, understood and recommended by AI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/K5zC1sFHQIw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What will you learn in this webinar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the webinar, we\u2019ll show you how your brand can stay visible now that more and more people are turning to ChatGPT, AI Overviews or Perplexity for answers rather than Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jan Willem<\/strong>&nbsp;explains how you can differentiate your brand through content, both on your own website and beyond via digital PR, so that LLMs are more likely to quote and recommend you in their responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ineke&nbsp;<\/strong>shows you how to measure which entities an LLM associates with your brand, and how to use that information to draw up a plan to link precisely those entities to your brand that you want.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jeroen<\/strong>&nbsp;looks at the technical side: what you need to fix on your website to make it interesting and accessible to bots and agents.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">For whom is this webinar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This webinar is for <strong>marketing and communications specialists, SEO specialists, content teams and web professionals<\/strong> who want to understand how their brand appears in AI Search.<br>You might also be interested in <strong>marketing managers and other decision-makers<\/strong> who want to know what GEO means for their brand and what steps they can take today.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Free GEO analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you watched the webinar and think it\u2019s time to get started with GEO yourself? Then request our free Live GEO analysis. Together, we\u2019ll look at where the opportunities lie for your website and you\u2019ll discover the best place to start!<br><\/p>\n\n\n\n<div id=\"tf-buttons-block_18ad54af7ad33267a24e3e692d28ac2d\" class=\"block100 tf-buttons\">\n\n          <a class=\"btn  btn-orange\"\n          href=\"https:\/\/onder.nl\/en\/live-geo-analysis\/\"\n          target=\"\">\n           <span>Free live GEO analysis<\/span>\n       <\/a>\n   \n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Who is giving this webinar?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Jan Willem Harmsen<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Ineke Withaar-Colijn<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Jeroen Driehuis<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"tf-image-block_f07c0d46da7c85466bf832ad391b96b8\" class=\"block100 tf-image tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-63-LR.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Photo by Jan Willem Harmsen\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"tf-image-block_ac221b5ee0dc50223e2fed9e43ed9008\" class=\"block100 tf-image tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Photo: Ineke in the foreground with her team behind her\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"tf-image-block_74e3075e07fb3f2ef223c80f785c7da8\" class=\"block100 tf-image tf-image-fullwidth\">\n\n    \n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2026\/02\/WoutervanderSar_25102801-68-LR.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Photo by Jeroen Driehuis\" loading=\"lazy\">\n\n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Jan Willem<\/strong> focuses on content, branding and digital PR. And is a leader when it comes to sharing Claude Skills with his colleagues. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the webinar, he shows how, as a brand, you can set yourself apart in terms of content \u2013 both on your own website and beyond \u2013 so that LLMs are more likely to quote and recommend you. Jan Willem also has quite a serious addiction to the TV programme *Rijdende Rechter*.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ineke<\/strong> is the first Onderian (since November 2019) and focuses primarily on content, training and, since this year, entity SEO. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the webinar, she shows how, as a brand, you can measure which entities an LLM associates with you and how you can influence this. Incidentally, Ineke also has an Instagram channel dedicated to gardens.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Jeroen<\/strong> is a SEO specialist, a fan of migrations, and has been analysing the crawling behaviour of LLM bots for quite some time. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the webinar, he shows what you need to fix on your website to make it accessible (and interesting) to bots and agents. Jeroen has a soft spot for hardcore \u2013 not the Thunderdome sort, but more along the lines of punk.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Genoemd worden door AI begint niet bij AI. Het begint bij hoe duidelijk je merk online aanwezig is, welke associaties AI met je merk maakt en of je website goed toegankelijk is voor bots en agents.In dit webinar laten Jan Willem, Ineke en Jeroen zien hoe je daar praktisch mee aan de slag kunt. Van content en digital PR tot entiteiten en techniek. Bekijk het webinar Wat leer je in dit webinar? Tijdens het webinar laten we zien hoe je<\/p>","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_robots":[]},"class_list":["post-26336","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/26336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/comments?post=26336"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/26336\/revisions"}],"predecessor-version":[{"id":26724,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/pages\/26336\/revisions\/26724"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=26336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}