{"id":15190,"date":"2023-03-23T14:00:08","date_gmt":"2023-03-23T13:00:08","guid":{"rendered":"https:\/\/onder.nl\/?post_type=trainingen&#038;p=15190"},"modified":"2026-08-07T13:23:30","modified_gmt":"2026-08-07T11:23:30","slug":"seo-course","status":"publish","type":"trainingen","link":"https:\/\/onder.nl\/en\/trainingen\/seo-training\/","title":{"rendered":"SEO courses"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Online SEO training courses<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/trainings\/seo-training-for-beginners\/\">SEO training for beginners (free)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/onder.nl\/en\/trainings\/online-ai-seo-training\/\" data-type=\"link\" data-id=\"https:\/\/onder.nl\/trainingen\/online-ai-seo-training\/\">AI SEO training (GEO) (free)<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/trainings\/online-seo-advanced-training\/\">SEO advanced training (from \u20ac49)<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Classroom-based AI SEO training<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/trainings\/1-day-seo-training-for-advanced-users\/\">1-day AI SEO training course for advanced learners (\u20ac490)<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Incompany SEO training<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/trainings\/in-company-seo-training\/\">Bespoke in-house SEO training<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/trainings\/in-company-training-in-writing-for-seo\/\">In-company training course: Writing for SEO<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/trainings\/in-company-technical-seo-training\/\">In-company training: Technical SEO<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Which SEO course is right for you?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Our SEO training courses are attended by:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online marketers<\/li>\n\n\n\n<li>Marketing teams<\/li>\n\n\n\n<li>Communications staff<\/li>\n\n\n\n<li>Onder participants<\/li>\n\n\n\n<li>Anyone who wants to get started with SEO themselves<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Don't have any SEO knowledge yet?<\/strong> Then get started with the free SEO training course for beginners. You\u2019ll learn how search engines work and take your first steps yourself, from keyword research to link building. Online, whenever it suits you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you know the basics yet?<\/strong> In that case, you have two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO advanced training course (online or face-to-face)<\/strong>: You\u2019ll delve into technical SEO, content strategy, link building and AI SEO. During the one-day classroom-based training session, you\u2019ll work on assignments based on your own professional experience, with a particular focus on optimisation for AI.<\/li>\n\n\n\n<li><strong>Online AI SEO training course<\/strong>: Do you want to focus entirely on AI? This training course covers how to maintain visibility on ChatGPT, Perplexity and Google AI, and how to measure that visibility.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to raise your team's SEO knowledge level?<\/strong> In that case, opt for an in-company SEO training course. During an initial consultation, we\u2019ll tailor the programme to your website, your objectives and your practical queries. This could be a broad-based course, or one specifically focused on Writing for SEO or Technical SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"overzicht\">Take a look below to see what each training session involves, or take <a href=\"https:\/\/onder.nl\/en\/contact\/\">Contact<\/a> If you\u2019re not sure which training course is right for you, get in touch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A comparison of all SEO training courses<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Training<\/th><th>Level<\/th><th>Learning style<\/th><th>Duration<\/th><th>Price<\/th><th>For whom<\/th><\/tr><\/thead><tbody><tr><td><a href=\"\/en\/trainings\/seo-training-for-beginners\/\">SEO training for beginners<\/a><\/td><td>Beginner<\/td><td>Online, at your own pace<\/td><td>8 videos, approx. 1 hour and 40 minutes (plus quizzes and assignments)<\/td><td>Free<\/td><td>Beginners who want to get started with SEO on their own<\/td><\/tr><tr><td><a href=\"\/en\/trainings\/online-seo-advanced-training\/\">SEO advanced training<\/a><\/td><td>Advanced<\/td><td>Online, at your own pace<\/td><td>10 videos, approx. 3 hours (plus quizzes and assignments)<\/td><td>\u20ac49 (\u20ac199 including feedback from a SEO specialist)<\/td><td>Marketers who know the basics and are looking to deepen their knowledge<\/td><\/tr><tr><td><a href=\"\/en\/trainings\/online-ai-seo-training\/\">Online AI SEO training (GEO)<\/a><\/td><td>Advanced<\/td><td>Online, at your own pace<\/td><td>6 videos, approx. 45 minutes (plus quizzes and assignments)<\/td><td>Free<\/td><td>Marketers and SEO specialists who want to be visible on ChatGPT, Perplexity and Google AI<\/td><\/tr><tr><td><a href=\"\/en\/trainings\/1-day-seo-training-for-advanced-users\/\">Classroom-based AI SEO training<\/a><\/td><td>Advanced<\/td><td>Classroom-based in Zwolle<\/td><td>1 day (09:30\u201316:30)<\/td><td>\u20ac490 excluding VAT<\/td><td>Anyone who would like to practise creating their own website with guidance<\/td><\/tr><tr><td><a href=\"\/en\/trainings\/in-company-seo-training\/\">Incompany SEO training<\/a><\/td><td>Every level<\/td><td>On-site, in Zwolle or a hybrid format<\/td><td>Half a day to several days<\/td><td>On request<\/td><td>Teams wishing to expand their SEO knowledge together<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">SEO training for beginners (free)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who is it for:<\/strong> You have little or no experience with search engine optimisation (SEO) and would like to get started with it yourself.<\/li>\n\n\n\n<li><strong>What you\u2019ll learn:<\/strong> how search engines work, how to choose and use search terms, and the basics of technical SEO, writing good content and the importance of links.<\/li>\n\n\n\n<li><strong>How does it work:<\/strong> online videos that you can follow at your own pace, with real-life examples.<\/li>\n<\/ul>\n\n\n\n<div id=\"tf-buttons-block_152e4f85b1e9778e3033d464740f9bd3\" class=\"block100 tf-buttons tf-buttons alignfull\">\n\n          <a class=\"btn  btn-turq btn-shadow\"\n          href=\"https:\/\/onder.nl\/en\/trainings\/seo-training-for-beginners\/\"\n          target=\"\">\n           <span>SEO training for beginners (free)<\/span>\n       <\/a>\n   \n    \n    <div class=\"clearboth\"><\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI\u2019ve just watched the final module of the \u2018SEO for Beginners\u2019 course run by Bureau Onder in Zwolle. A clear course on how to use SEO, both in terms of content and technical aspects. Very enlightening and well-structured. I\u2019d definitely recommend it.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- <strong>Bert W.<\/strong> via Google Reviews<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Online AI SEO training course<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who is it for:<\/strong> Marketers and SEO specialists who have a solid grounding in the basics and want to focus on AI. Have you noticed your organic traffic declining since search engines started providing answers themselves? In this training course, you\u2019ll learn what you can do about it.<\/li>\n\n\n\n<li><strong>What you\u2019ll learn:<\/strong> how to increase your visibility on ChatGPT, Perplexity and Google AI; how AI models read content and select sources; how to build brand authority through digital PR; how to make your website technically compatible with AI crawlers; and how to measure mentions in AI responses and AI-driven traffic to your site.<\/li>\n\n\n\n<li><strong>How does it work:<\/strong> online, at your own pace. All the examples are taken from client projects, and each module concludes with practical steps you can take that very same week.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/onder.nl\/en\/trainings\/online-ai-seo-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">View the online AI SEO training course<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO advanced training<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who is it for:<\/strong> You\u2019re familiar with the basics of SEO and are looking to take your understanding further.<\/li>\n\n\n\n<li><strong>What you\u2019ll learn:<\/strong> technical SEO, content strategy, Google\u2019s E-E-A-T principles and link building. We\u2019ll also be looking at the impact of AI on SEO: how search behaviour is changing and what that means for your approach.<\/li>\n\n\n\n<li><strong>How does it work:<\/strong> Online, you can follow the course at your own pace, with assignments and the option to receive feedback from a SEO specialist. In the one-day classroom-based course, you\u2019ll work on assignments based on your own website, with a particular focus on AI SEO.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Would you like to focus entirely on AI SEO?<\/strong> Then check out the <a href=\"https:\/\/onder.nl\/en\/trainings\/online-ai-seo-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">online AI SEO training<\/a> (\u20ac49), an in-depth look at optimisation for ChatGPT, Perplexity and Google AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cReally interesting, even for someone with no background in this field. Using examples from our own websites really brought it to life. And it was great that it was so flexible that there was plenty of time to focus on","protected":false},"author":20,"featured_media":0,"template":"","class_list":["post-15190","trainingen","type-trainingen","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/trainingen"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15190\/revisions"}],"predecessor-version":[{"id":26065,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15190\/revisions\/26065"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=15190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}