{"id":15190,"date":"2023-03-23T14:00:08","date_gmt":"2023-03-23T13:00:08","guid":{"rendered":"https:\/\/onder.nl\/?post_type=trainingen&#038;p=15190"},"modified":"2026-03-05T10:11:34","modified_gmt":"2026-03-05T09:11:34","slug":"seo-course","status":"publish","type":"trainingen","link":"https:\/\/onder.nl\/en\/trainingen\/seo-training\/","title":{"rendered":"SEO courses"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Online SEO course<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/trainings\/seo-training-for-beginners\/\">SEO for beginners - free<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/trainings\/online-seo-advanced-training\/\">SEO for advanced - from \u20ac49<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/onder.nl\/en\/trainings\/online-ai-seo-training\/\" data-type=\"link\" data-id=\"https:\/\/onder.nl\/trainingen\/online-ai-seo-training\/\">AI SEO - \u20ac29.99<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Classroom SEO - AI SEO course<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/trainings\/1-day-seo-training-for-advanced-users\/\">1-day advanced AI SEO - \u20ac490<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Incompany SEO course<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/trainings\/in-company-seo-training\/\">SEO -AI SEO tailor-made course <\/a><\/li>\n\n\n\n<li><a href=\"\/en\/trainings\/in-company-training-in-writing-for-seo\/\">Writing course SEO<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/trainings\/in-company-technical-seo-training\/\">Technical SEO course<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Is a SEO course something for you?<\/h2>\n\n\n\n<p><strong>Our SEO courses are attended by:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online marketers<\/li>\n\n\n\n<li>Marketing teams<\/li>\n\n\n\n<li>Communications staff<\/li>\n\n\n\n<li>Owners of SMEs<\/li>\n\n\n\n<li>Anyone who wants to get started themselves with SEO<\/li>\n<\/ul>\n\n\n\n<p><strong>Don't have any SEO knowledge yet?<\/strong> Then go for SEO for beginners. You'll learn the fundamentals of SEO, from search terms to link building. Just online, at your convenience! <\/p>\n\n\n\n<p><strong>Have you already mastered the basics onder?<\/strong> There are several options: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO for advanced students (online or classroom)<\/strong>: Broad programme in which you dive deeper into technical SEO, content strategies, advanced link building and AI SEO. In the classroom version (1-day training), you will work intensively on AI optimisation with practical assignments.<\/li>\n\n\n\n<li><strong>Online AI SEO training course<\/strong>: Want to focus specifically on AI? This standalone training is all about staying visible in ChatGPT, Perplexity and Google AI, and how to optimise for AI search systems.<\/li>\n<\/ul>\n\n\n\n<p><strong>Want to raise your team's SEO knowledge level?<\/strong> Then an in-company SEO course is interesting. This is a tailor-made workshop that allows the team to work concretely with questions from your practice. Prior to the workshop, we hold an intake to discuss your specific requirements. This can be a broad workshop, or it can focus specifically on Writing for SEO or Technical SEO. <\/p>\n\n\n\n<p id=\"overzicht\">Discover all options for SEO training or take <a href=\"https:\/\/onder.nl\/en\/contact\/\">contact<\/a> on with us.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO for beginners<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target audience: <\/strong>This course is for you if you have little or no experience with search engine optimisation (SEO).<\/li>\n\n\n\n<li><strong>Content:<\/strong> The focus is on building a strong foundation. You will learn how search engines work, what search terms are and how to use them, and the basics of SEO techniques. The basics of technical optimisation, writing SEO-friendly content and understanding the importance of links are covered.<\/li>\n\n\n\n<li><strong>Practice:<\/strong> This is an online SEO course that you can follow at your own pace. There are practical examples, but no exercises.<\/li>\n<\/ul>\n\n\n\r\n<div id=\"tf-buttons-block_eefd1ab503af62226500e254fe0bc9f6\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"https:\/\/onder.nl\/en\/trainings\/seo-training-for-beginners\/\"\r\n          target=\"\">\r\n           <span>Online SEO course for beginners<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<p><em>\"Just watched the final onder part of the 'SEO for beginners' course from Bureau Onder in Zwolle. Clear course on how to deal with SEO, both substantively and technically. Very enlightening and well structured. Definitely recommended.<\/em>\u201c<\/p>\n\n\n\n<p>- <strong>Bert W.<\/strong> via Google Reviews<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Online AI SEO training course<\/h3>\n\n\n\n<p>This training is for marketers and SEO specialists who already have basic knowledge of SEO and want to focus specifically on AI optimisation. You see organic traffic stagnating since AI answers and want concrete tools to adjust your strategy.<\/p>\n\n\n\n<p><strong>What do you learn?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to get visible in ChatGPT, Perplexity and Google AI<\/li>\n\n\n\n<li>How LLMs scan and select content (passages, entities, E-E-A-T)<\/li>\n\n\n\n<li>Building brand authority through Digital PR so AI systems recognise your brand<\/li>\n\n\n\n<li>Technical optimisation for AI crawlers (robots.txt, JavaScript, rendering)<\/li>\n\n\n\n<li>Measurability: LLM prompt tracking, AI referral traffic and log file analysis<\/li>\n<\/ul>\n\n\n\n<p><strong>Practice:<\/strong> All examples come from real customer projects. Each module ends with actions you can take that same week. <\/p>\n\n\n\n<p><em>\u201cNot theory, but practice. Up-to-date and created by experts who do it every day.\u201d<\/em><\/p>\n\n\n\n<p><strong>Combination deal:<\/strong> Full SEO advanced training + AI SEO training - <del>\u20ac79,99<\/del><strong>\u20ac49,99<\/strong> (temporary action)<\/p>\n\n\n\n<p><a href=\"https:\/\/onder.nl\/en\/trainings\/online-ai-seo-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the Online AI SEO training course<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO for advanced users<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target audience: <\/strong>Are you already familiar with the basics of SEO? And are you looking for more depth? Then go for an advanced SEO course.<\/li>\n\n\n\n<li><strong>Content: <\/strong>In the SEO advanced course, you will learn deeper aspects of SEO, including the latest trends and developments. You will learn more about technical optimisation, content strategies, Google's E-E-A-T principles and advanced link building techniques. We also cover the impact of AI on SEO. The emphasis is on strategic approaches and technical skills. Moreover, in the classroom variant, you will now delve deeper into AI-SEO and how to optimise your site for AI search systems, with concrete assignments and insights specific to AI application.<\/li>\n\n\n\n<li><strong>Practice:<\/strong> In the classroom variant (1-day <em>AI SEO training<\/em>), you will do assignments based on your own practical examples and specifically apply AI techniques in your SEO approach. In the online variant, you can also work on assignments. There is even an option to get feedback from an experienced SEO specialist.<\/li>\n<\/ul>\n\n\n\n<p>In this training, we also cover the impact of AI on SEO: how search behaviour is changing, what this means for your strategy, and how to optimise for AI search systems.<\/p>\n\n\n\n<p><strong>Want to fully focus on AI SEO?<\/strong> Then check out the <a href=\"https:\/\/onder.nl\/en\/trainings\/online-ai-seo-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online AI SEO training course<\/a> (\u20ac29.99) - a deep-dive into optimising for ChatGPT, Perplexity and Google AI.<\/p>\n\n\n\n<p><em>\"Super interesting, even for a layman in this field. With examples from our own websites, it captured our imagination even more. And good that it was flexible enough to give ample attention to emerging questions during the training.\"<\/em><\/p>\n\n\n\n<p>- <strong>Sacha W.<\/strong> via Google Reviews<\/p>\n\n\n\r\n<div id=\"tf-buttons-block_037971103afa24e81799f9090f0caf71\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"https:\/\/onder.nl\/en\/trainings\/1-day-seo-training-for-advanced-users\/\"\r\n          target=\"\">\r\n           <span>AI SEO for advanced students - classroom<\/span>\r\n       <\/a>\r\n   \r\n            <a class=\"btn  btn-orange btn-shadow\"\r\n           href=\"\/en\/trainings\/online-seo-advanced-training\/\"\r\n           target=\"\">\r\n            <span>SEO for advanced students - online<\/span>\r\n        <\/a>\r\n   \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Incompany SEO tailor-made course<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target audience: <\/strong>This course is ideal if you and your team want to increase your SEO knowledge in a short time, tailored specifically to your business. Thanks to the tailor-made approach, it does not matter whether you are a beginner or advanced, or even a mix. We tailor the entire course to your needs.<\/li>\n\n\n\n<li><strong>Content:<\/strong> The in-company SEO course is tailored to your specific needs. Therefore, we always hold an intake in advance to discuss your requirements. Anything is possible, from a hands-on workshop in the morning to several days of coaching on the job. <\/li>\n\n\n\n<li><strong>Practice:<\/strong> We take a hands-on approach where we work on your website and your specific SEO challenges.<\/li>\n<\/ul>\n\n\n\r\n<div id=\"tf-buttons-block_6c14d3949d874309da18455f98f18efc\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"https:\/\/onder.nl\/en\/trainings\/in-company-seo-training\/\"\r\n          target=\"\">\r\n           <span>Incompany SEO course<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<p><em>\"Martijn conducted a SEO training at our place for colleagues from different teams, with different levels of knowledge. Quite a challenge, but with relevant examples from our own website, he made sure that all the information fell perfectly into place. The exercises could also be applied right away on the website, so the training proved its value right away!\"<\/em><\/p>\n\n\n\n<p>- <strong>Martijn K.<\/strong> via Google Reviews<\/p>\n\n\n\n<p>Go for a SEO course from Onder and learn directly from the best SEO specialists!<\/p>\n\n\n\n<p><\/p>","protected":false},"author":20,"featured_media":0,"template":"","class_list":["post-15190","trainingen","type-trainingen","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/trainingen"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15190\/revisions"}],"predecessor-version":[{"id":25382,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15190\/revisions\/25382"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=15190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}