{"id":15200,"date":"2023-03-23T14:10:46","date_gmt":"2023-03-23T13:10:46","guid":{"rendered":"https:\/\/onder.nl\/?post_type=trainingen&#038;p=15200"},"modified":"2026-03-31T16:25:32","modified_gmt":"2026-03-31T14:25:32","slug":"1-day-seo-training-for-advanced-users","status":"publish","type":"trainingen","link":"https:\/\/onder.nl\/en\/trainingen\/1-daagse-seo-training-voor-gevorderden\/","title":{"rendered":"AI SEO training"},"content":{"rendered":"<h2 class=\"wp-block-heading\">AI SEO training in brief<\/h2>\n\n\n\n<p>We look forward to seeing you at our training location in Zwolle. During an intensive day, all important advanced onder topics will be covered, The morning programme will focus on technical SEO and what it takes to optimise your website for AI crawlers. In the afternoon, we will delve deeper into prompt analysis and how content is found in AI. You will receive clear explanations and personal guidance from experienced SEO specialists, interspersed with practical exercises. After this day, you will be fully informed and have a plan to optimise your website for AI.<\/p>\n\n\n\n<p>This training is really for you if you are already familiar with SEO and want to take the next step. Don't know much about search engine optimisation (SEO) yet? No problem! Just follow the <a href=\"https:\/\/onder.nl\/en\/trainings\/seo-training-for-beginners\/\">online SEO course for beginners<\/a> (free).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\r\n<div id=\"tf-image-block_804dd3d0f124f6ac94442ff045b0a2c5\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-1536x1025.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-1536x1025.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-460x307.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-1100x734.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-768x512.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-18x12.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-110x73.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"Space AI SEO training in Zwolle\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<p><em>Room in Zwolle where the AI SEO training is held<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>\u201cThank you again so much for your valuable training; once again I hear nothing but praise \ud83d\ude04\u201d<\/em><\/p>\n\n\n\n<p>-&nbsp;<strong>Lisa N.<\/strong> (Communications project manager) via e-mail<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why take an advanced AI SEO training course?<\/h2>\n\n\n\n<p>Our 1-day AI SEO advanced training course will give you several benefits;<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expanding knowledge<\/strong>: you will learn more about applying advanced SEO strategies to increase the performance of your website. We will also show you how to use AI in this<\/li>\n\n\n\n<li><strong>Advantage over competitors:<\/strong> When you learn more about SEO and all that it entails, you can take advantage of it by being one step ahead of your competitors. <\/li>\n\n\n\n<li><strong>Improve search results:<\/strong> Learn to properly identify the search intent of your visitors. The sooner you understand what your customer needs the better you can respond to this. <\/li>\n\n\n\n<li><strong>Cost savings<\/strong>: Investing in your own development is always good.  In addition, our SEO training can help you understand and improve your online presence without making extra costs. For example, you can save on advertising by working by yourself on optimisation. <\/li>\n<\/ul>\n\n\n\r\n<div id=\"tf-buttons-block_24afec1e4c0850806eb45bc3614e31d9\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Register for the advanced training<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The result<\/h2>\n\n\n\n<p>After the training day, you will be able to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Explain and show how search behaviour is changing with the advent of AI tools.<\/li>\n\n\n\n<li>Engaging with developers on technical SEO: You know what you're talking about and can ask critical questions.<\/li>\n\n\n\n<li>Checking your website for crawlability by AI systems (LLMs).<\/li>\n\n\n\n<li>Building on your brand's authority. This is how you are more likely to be mentioned in AI tools.<\/li>\n\n\n\n<li>Conduct a prompt analysis so you focus on onderopics that really matter.<\/li>\n\n\n\n<li>Optimising content for AI. You know what it takes to be quoted.<\/li>\n\n\n\n<li>Building your own GPT. This makes performing repetitive tasks a lot easier.<\/li>\n\n\n\n<li>Develop a SEO long-term plan: where are you now and where do you want to go?<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voor-wie-is-de-1-daagse-seo-training\">Who is the 1-day AI SEO training course for?<\/h2>\n\n\n\n<p>The AI SEO advanced course is suitable for anyone who already has some knowledge of SEO and wants to develop further. During the course, we will go deeper into the onder parts of advanced SEO, SEO vs GEO and optimising for AI. <\/p>\n\n\n\n<p>Participants of the training course work among other things such as content managers, web developers, communications officers and online marketers. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lesprogramma\">Programme AI SEO advanced course<\/h2>\n\n\n\n<p>The following topics are covered during the advanced course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changing search behaviour: how will AI impact the customer journey?<\/li>\n\n\n\n<li>Advanced Technical SEO: \n<ul class=\"wp-block-list\">\n<li>Speed<\/li>\n\n\n\n<li>Using JavaScript<\/li>\n\n\n\n<li>Duplicate content<\/li>\n\n\n\n<li>Mobile-friendly<\/li>\n\n\n\n<li>Hreflang Tag<\/li>\n\n\n\n<li>Structured Data<\/li>\n\n\n\n<li>Crawlability by LLMs<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Prompt analysis<\/li>\n\n\n\n<li>Optimising content for AI<\/li>\n\n\n\n<li>The influence of authority on AI visibility<\/li>\n\n\n\n<li>AI SEO plan and measurability<\/li>\n<\/ul>\n\n\n\r\n<div id=\"tf-buttons-block_5bdd654a231be6baa0ff83ebec608cb4\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Enrolling AI SEO training<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<p>Are you coming with colleagues or would you like to retrain the whole team? Then check out the possibilities for a <a href=\"https:\/\/onder.nl\/en\/trainings\/in-company-seo-training\/\">Incompany SEO training<\/a>. We customise these for you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This is what our participants think:<\/h2>\n\n\n\r\n<div id=\"tf-testimonial-block_4a4a00406bc2bf517d41e7a2b407a356\" class=\"block100 tf-testimonial tf-testimonial alignfull\">\r\n\r\n    \r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-460x124.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-460x124.png 460w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-1100x298.png 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-768x208.png 768w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-1536x416.png 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-2048x554.png 2048w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-18x5.png 18w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-110x30.png 110w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-scaled.png 2100w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"Logo Schoonderwolf\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">AI SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Clear, interesting and in-depth. Highly recommended!<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Jeremy Roose<\/h4>                            <h5 class=\"nostyle\">Online marketer<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-16.17.09.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-16.17.09.png 273w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-16.17.09-18x9.png 18w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-16.17.09-110x54.png 110w\" sizes=\"(max-width: 273px) 100vw, 273px\" alt=\"Logo Marienburg Group\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">AI SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Very interesting and fun. Received many valuable tips.<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Mari\u00eblle Hoogland<\/h4>                            <h5 class=\"nostyle\">Training project coordinator<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-460x124.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-460x124.png 460w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-1100x298.png 1100w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-768x208.png 768w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-1536x416.png 1536w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-2048x554.png 2048w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-18x5.png 18w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-110x30.png 110w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-scaled.png 2100w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"Logo Schoonderwolf\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">AI SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Top training!<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Tjark Jan Wierenga <\/h4>                            <h5 class=\"nostyle\">Search &amp; Performance Marketing specialist<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/Goed-Verblijven-Featured-460x460.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/Goed-Verblijven-Featured-460x460.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/Goed-Verblijven-Featured-220x220.jpg 220w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/Goed-Verblijven-Featured-110x110.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/Goed-Verblijven-Featured.jpg 512w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">AI SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Hugely informative and sociable course. Open atmosphere in which we learned a lot from <a href=\"https:\/\/onder.nl\/en\/team\/ineke-withaar-colijn\/\">Ineke<\/a>, <a href=\"https:\/\/onder.nl\/en\/team\/jeroen-driehuis\/\">Jeroen<\/a> and the other students.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Julia Jansen<\/h4>                            <h5 class=\"nostyle\">Marketing officer<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-15.48.28.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-15.48.28.png 226w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-15.48.28-18x7.png 18w, https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-15.48.28-110x45.png 110w\" sizes=\"(max-width: 226px) 100vw, 226px\" alt=\"Logo superunie.nl\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">AI SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Interesting course with fine tools to work with yourself.<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Sandra van den Berg<\/h4>                            <h5 class=\"nostyle\">Digital Marketer<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-460x200.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-460x200.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-1100x478.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-768x333.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-1536x667.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-2048x889.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-110x48.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten.jpg 2082w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">SEO advanced training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>\"It was a nice informative training. It helped me a step further. Clear and easy to follow, as it is not everyday material for me. Furthermore, a good alternation of theory and how to put it into practice.\" <\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/1694176308233-110x110.jpeg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/1694176308233-110x110.jpeg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/1694176308233-220x220.jpeg 220w, https:\/\/onder.nl\/site\/uploads\/2024\/02\/1694176308233.jpeg 400w\" sizes=\"(max-width: 110px) 100vw, 110px\" alt=\"\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Bas Smit<\/h4>                            <h5 class=\"nostyle\">Funeral director<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/cable_concepts_center_bv_logo.jpeg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/cable_concepts_center_bv_logo.jpeg 200w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/cable_concepts_center_bv_logo-110x110.jpeg 110w\" sizes=\"(max-width: 200px) 100vw, 200px\" alt=\"cable_concepts_center_bv_logo\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">SEO advanced training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Very good, huge amount of handles and explanations with that included!<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Karin<\/h4>                            <h5 class=\"nostyle\">3C <\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1-460x132.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1-460x132.png 460w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1-110x32.png 110w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1.png 600w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"Logo kit centre\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">SEO advanced training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Fine comprehensive explanation!<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Leon Garssen<\/h4>                            <h5 class=\"nostyle\">Trainee<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1-460x132.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1-460x132.png 460w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1-110x32.png 110w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1.png 600w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"Logo kit centre\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">Advanced training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Hugely enlightening! <\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Chris van Stegeren<\/h4>                            <h5 class=\"nostyle\">Kitcentrum<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-460x259.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-460x259.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-1100x619.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-768x432.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-18x10.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-110x62.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image.jpg 1200w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">SEO advanced training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Super im sharpening the basics, asking questions and gaining new insights. <\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-110x62.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-110x62.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-460x259.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-1100x619.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-768x432.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-18x10.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image.jpg 1200w\" sizes=\"(max-width: 110px) 100vw, 110px\" alt=\"\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Anouk Boersma<\/h4>                            <h5 class=\"nostyle\">Online marketer<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-460x259.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-460x259.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-1100x619.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-768x432.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-18x10.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-110x62.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image.jpg 1200w\" sizes=\"(max-width: 460px) 100vw, 460px\" alt=\"\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">SEO advanced training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>Fine people, clear communication and room for own input. I particularly liked the technical piece. <\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-110x62.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-110x62.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-460x259.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-1100x619.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-768x432.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-18x10.jpg 18w, https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image.jpg 1200w\" sizes=\"(max-width: 110px) 100vw, 110px\" alt=\"\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Anne Kroes<\/h4>                            <h5 class=\"nostyle\">Online marketer<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n            \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-trainer\">SEO trainers<\/h2>\n\n\n\n<p>The training will be delivered by experienced SEO specialists from the <a href=\"https:\/\/onder.nl\/en\/onder-us\/our-team\/\">Onder SEO team<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_bb77d25771ef0a9a0cfe6591d4c4c2ea\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-1536x1153.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-1536x1153.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-460x345.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-1100x825.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-768x576.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-2048x1537.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-16x12.jpg 16w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-110x83.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-42-1-scaled.jpg 2100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-turquoise-color has-text-color has-link-color wp-elements-00fc145c598cca3e2b3d669e8ba0fbd1\">Ineke Withaar-Colijn <\/h3>\n\n\n\n<p class=\"has-text-align-left\">Ineke is a content specialist and AI SEO trainer at Onder. Using her knowledge from Communication Studies and Dutch, she built a custom GPT to make final editing easier. Ineke is also the creator of the HUMMSTAL method, a handy mnemonic for the basic SEO elements.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_5cc7957ca89300c8b746fab7c094a717\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-1536x1151.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-1536x1151.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-460x345.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-1100x825.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-768x576.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-2048x1535.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-16x12.jpg 16w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-110x82.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-54-1-scaled.jpg 2100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-turquoise-color has-text-color has-link-color wp-elements-9415d291217fed739f10fb44e46614a8\">Mariska Snoek<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Mariska is a content specialist at Onder, where she focuses on optimising content for SEO and AI SEO. Her background is in Higher Tourism and Recreation Onder wise, after which she discovered her passion for online marketing. Mariska combines her customer-centric approach with her expertise to achieve effective SEO results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-image-block_9d5c5428d6574fcf2672822cc3b215e7\" class=\"block100 tf-image tf-image alignfull tf-image-fullwidth\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-1536x1153.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-1536x1153.jpg 1536w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-460x345.jpg 460w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-1100x825.jpg 1100w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-768x576.jpg 768w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-2048x1537.jpg 2048w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-16x12.jpg 16w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-110x83.jpg 110w, https:\/\/onder.nl\/site\/uploads\/2023\/03\/WoutervanderSar_22092000-32-1-scaled.jpg 2100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" alt=\"\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-turquoise-color has-text-color has-link-color wp-elements-7d5eb9bf738da053d96bdc76bdd7190d\">Martijn Hoving <\/h3>\n\n\n\n<p class=\"has-text-align-left\">Martijn is the founder of Onder and an expert in AI SEO. He leads his team and offers training and consulting in online marketing. His expertise started with technical SEO and now covers all aspects of SEO and GEO. Martijn recently spoke at SEO Benelux about building the perfect SEO team.<br><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-buttons-block_6768ad259ad95a013d30ca209ccf4aaf\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"https:\/\/onder.nl\/en\/team\/ineke-withaar-colijn\/\"\r\n          target=\"\">\r\n           <span>More about Ineke<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-buttons-block_7fffdb8eba4c4e23e9fd2a0e7b0ff9d8\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"https:\/\/onder.nl\/en\/team\/mariska-pike\/\"\r\n          target=\"\">\r\n           <span>More about Mariska<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div id=\"tf-buttons-block_fa0dd646ea6d477789fd0278c2535733\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"https:\/\/onder.nl\/en\/team\/martijn-hoving\/\"\r\n          target=\"\">\r\n           <span>More about Martijn<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Popular blogs about SEO for AI<\/h2>\n\n\n\n<p>Can't wait to get started? Then these blogs are for you!<\/p>\n\n\n\n<p><a href=\"https:\/\/onder.nl\/blog\/voorbereiden-op-de-komst-van-ai-mode\/\">\u2192 Preparing for the arrival of AI Mode<\/a><br>In this article, David takes you through what's changing now that search engines themselves are starting to think and respond. You will get a clear picture of what this means for your SEO approach and what steps you can already take now.<\/p>\n\n\n\n<p><a href=\"https:\/\/onder.nl\/blog\/hoe-word-je-genoemd-in-ai-chatbots\/\">\u2192 How to get called in AI chatbots<\/a><br>In this blog, Leanne shows how AI chatbots gather information and why some brands are mentioned and others are not. You'll discover what you can do yourself to appear more often in replies from AI systems.<\/p>\n\n\n\n<p><a href=\"https:\/\/onder.nl\/blog\/van-search-engine-optimization-naar-search-everywhere-optimization\/\">\u2192 From search engine optimisation to search everywhere optimisation<\/a><br>Here, Mariska explains to you how search behaviour is shifting: people no longer just search through Google, but all kinds of places at once. It helps you to look wider and prepare your content for all the places where your target audience searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"inschrijvenvoorgevorderden\"><strong>Register for the SEO training via onderstanding <\/strong>button:<\/h2>\n\n\n\r\n<div id=\"tf-buttons-block_9ca0c710a79496b58bbc67975a192654\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Register for the advanced training<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>","protected":false},"author":20,"featured_media":0,"template":"","class_list":["post-15200","trainingen","type-trainingen","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/trainingen"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":3,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15200\/revisions"}],"predecessor-version":[{"id":25505,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15200\/revisions\/25505"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=15200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}