We look forward to seeing you at our training venue in Zwolle. In the morning, we\u2019ll cover the basics: how AI systems search, how they analyse your website, and what technical requirements are needed to ensure your site is found and selected. In the afternoon, we\u2019ll get to work on prompt analysis, content that answers your target audience\u2019s questions, authority and measurability. Clear explanations, plenty of practical exercises and personalised guidance from our specialists. By the end of the day, you\u2019ll have a GEO plan for your own website.<\/p>\n\n\n\n
Good to know:<\/strong> GEO builds on the foundations of SEO. Are you not yet familiar with search engine optimisation? If so, please follow the online SEO course for beginners<\/a> (free), then you\u2019ll get the most out of the day.<\/p>\n\n\n\n Venue in Zwolle where the GEO training is held<\/em><\/p>\n<\/div>\n\n\n\n \u201cThank you again so much for your valuable training; once again I hear nothing but praise \ud83d\ude04\u201d<\/em><\/p>\n\n\n\n - Lisa N.<\/strong> (Communications project manager) via e-mail<\/p>\n<\/div>\n<\/div>\n\n\n\n Search behaviour is changing faster than most websites. AI Overviews now account for around 40% of Google searches, and only a small proportion of those who see one actually click through. More and more people are researching and comparing options directly within an LLM, with far more context than they ever typed into a search bar. That stage of the customer journey therefore takes place in a space where you are no longer present.<\/p>\n\n\n\n At the same time, there are fewer slots available. Whereas Google displays ten blue links and an endless number of shopping results, an AI response offers three to five recommendations. Anyone not included in that list is not considered. After this training, you will know:<\/p>\n\n\n\n After the training day, you will be able to:<\/p>\n\n\n\n The GEO training is designed for anyone responsible for an organisation\u2019s discoverability or brand who wants to know how to ensure visibility in AI responses. You have a basic understanding of SEO and are ready to take the next step. During the training, we\u2019ll explore the differences and similarities between SEO and GEO, what\u2019s actually changing, and what remains a solid foundation.<\/p>\n\n\n\n Participants on the training course work in roles such as online marketer, marketing manager, content manager, communications officer, e-commerce manager and web developer.<\/p>\n\n\n\n The programme follows the path an LLM takes from prompt to response: being found, selected, extracted and cited. The following topics are covered:<\/p>\n\n\n\n Are you coming with colleagues or would you like to retrain the whole team? Then check out the possibilities for a In-company GEO \/ SEO training<\/a>. We customise these for you!<\/p>\n\n\n\n \n Clear, interesting and in-depth. Highly recommended!<\/p>\n<\/p>\n \n Very interesting and fun. Received many valuable tips.<\/p>\n<\/p>\n \n Top training!<\/p>\n<\/p>\n \n Hugely informative and sociable course. Open atmosphere in which we learned a lot from Ineke<\/a>, Jeroen<\/a> and the other students.<\/p>\n\n\n\n <\/p>\n<\/p>\n \n Interesting course with fine tools to work with yourself.<\/p>\n<\/p>\n \n \"It was a nice informative training. It helped me a step further. Clear and easy to follow, as it is not everyday material for me. Furthermore, a good alternation of theory and how to put it into practice.\" <\/p>\n<\/p>\n \n Very good, huge amount of handles and explanations with that included!<\/p>\n<\/p>\n \n Fine comprehensive explanation!<\/p>\n<\/p>\n \n Hugely enlightening! <\/p>\n<\/p>\n \n Super im sharpening the basics, asking questions and gaining new insights. <\/p>\n<\/p>\n \n Fine people, clear communication and room for own input. I particularly liked the technical piece. <\/p>\n<\/p>\n ![\"GEO](\"https:\/\/onder.nl\/site\/uploads\/2025\/11\/Ruimte-AI-SEO-Training-Zwolle-1536x1025.jpg\")
\n\n \n Why take a GEO \/ AI SEO training course now?<\/h2>\n\n\n\n
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The result<\/h2>\n\n\n\n
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Who is the one-day GEO training course aimed at?<\/h2>\n\n\n\n
GEO training programme<\/h2>\n\n\n\n
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This is what our participants think:<\/h2>\n\n\n\n
![\"Logo](\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Schoonderwolf-groep_logo_liggend-460x124.png\"){kind=logo}
\n <\/div>\n\n AI SEO training<\/h2>
![\"No](\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\")
\n <\/div>\n\n Jeremy Roose<\/h4>
Online marketer<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
![\"Logo](\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-16.17.09.png\")
\n <\/div>\n\n AI SEO training<\/h2>
\n <\/div>\n\n Mari\u00eblle Hoogland<\/h4>
Training project coordinator<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
\n <\/div>\n\n AI SEO training<\/h2>
\n <\/div>\n\n Tjark Jan Wierenga <\/h4>
Search & Performance Marketing specialist<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
![\"\"](\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/Goed-Verblijven-Featured-460x460.jpg\")
\n <\/div>\n\n AI SEO training<\/h2>
\n <\/div>\n\n Julia Jansen<\/h4>
Marketing officer<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
![\"Logo](\"https:\/\/onder.nl\/site\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-31-om-15.48.28.png\")
\n <\/div>\n\n AI SEO training<\/h2>
\n <\/div>\n\n Sandra van den Berg<\/h4>
Digital Marketer<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
![\"\"](\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/bohemen-uitvaarten-460x200.jpg\")
\n <\/div>\n\n SEO advanced training<\/h2>
![\"\"](\"https:\/\/onder.nl\/site\/uploads\/2024\/02\/1694176308233-110x110.jpeg\")
\n <\/div>\n\n Bas Smit<\/h4>
Funeral director<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
![\"cable_concepts_center_bv_logo\"](\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/cable_concepts_center_bv_logo.jpeg\"){kind=logo}
\n <\/div>\n\n SEO advanced training<\/h2>
\n <\/div>\n\n Karin<\/h4>
3C <\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
![\"Logo](\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/logo@2x2-1-460x132.png\"){kind=logo}
\n <\/div>\n\n SEO advanced training<\/h2>
\n <\/div>\n\n Leon Garssen<\/h4>
Trainee<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
\n <\/div>\n\n Advanced training<\/h2>
\n <\/div>\n\n Chris van Stegeren<\/h4>
Kitcentrum<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
![\"\"](\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-460x259.jpg\")
\n <\/div>\n\n SEO advanced training<\/h2>
![\"\"](\"https:\/\/onder.nl\/site\/uploads\/2024\/06\/social-share-image-110x62.jpg\")
\n <\/div>\n\n Anouk Boersma<\/h4>
Online marketer<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n \n
\n <\/div>\n\n SEO advanced training<\/h2>
\n <\/div>\n\n Anne Kroes<\/h4>
Online marketer<\/h5> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n \n
GEO trainers<\/h2>\n\n\n\n
![\"Photo:](\"https:\/\/onder.nl\/site\/uploads\/2026\/09\/WoutervanderSar_25102801-67-LR-1536x1025.jpg\")
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