{"id":15209,"date":"2023-03-23T14:31:45","date_gmt":"2023-03-23T13:31:45","guid":{"rendered":"https:\/\/onder.nl\/?post_type=trainingen&#038;p=15209"},"modified":"2025-12-22T17:56:17","modified_gmt":"2025-12-22T16:56:17","slug":"in-company-seo-training","status":"publish","type":"trainingen","link":"https:\/\/onder.nl\/en\/trainingen\/incompany-seo-training\/","title":{"rendered":"SEO for AI in-company training"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What to expect<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100% custom-made <\/strong>- tailored to your organisation, goals and industry. Not a standard rant, but relevant down to the semicolons.<\/li>\n\n\n\n<li><strong>Technology, content and digital PR<\/strong> - the three SEO pillars brought together in one practical training course.<\/li>\n\n\n\n<li><strong>Active workshop opze<\/strong>t - theory and practice. You don't just learn it, you do it right away.<\/li>\n\n\n\n<li><strong>Examples from your own business<\/strong> - so that everything is recognisable and immediately applicable.<\/li>\n\n\n\n<li><strong>You go home with concrete plans<\/strong> - and a head full of inspiration, not a head full of vague jargon.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ready for SEO training that does make an impact?<\/h3>\n\n\n\n<p>Request a no-obligation introduction and find out how we can tailor the training to your organisation. No drop-down menus, no standard approach, just some sparring about what it takes to stay visible in a world full of AI.<\/p>\n\n\n\r\n<div id=\"tf-buttons-block_79ed0f16a92ec2ddc8ca9aac4fe80b37\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-iconafter btn-shadow\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Plan your introduction<i class=\"far fa-arrow-alt-right\"><\/i><\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why choose an in-company SEO training course focused on AI?<\/h2>\n\n\n\n<p>Organisations come to us with a wide range of questions, but they all touch on the same core issue: \u201cHow do we remain visible now that AI is changing the playing field?\u201d Some want to brush up their content teams, others are struggling with technology or a customer journey that has suddenly changed. Sound familiar? These are examples of situations we often hear about:<\/p>\n\n\n\n<p>\ud83d\udcc9 Organic traffic has been declining since Google began providing AI responses zonder by clicking<\/p>\n\n\n\n<p>\ud83e\udde0 The team wants to understand how AI influences search behaviour and the customer journey.<\/p>\n\n\n\n<p>\ud83c\udfd7\ufe0f A website migration is planned, and you want to ensure that you migrate properly \u2014 with AI in mind.<\/p>\n\n\n\n<p>\ud83d\udd0d There is a need for deeper understanding in SEO for LLMs such as ChatGPT and Gemini.<\/p>\n\n\n\n<p>\ud83c\udd95 A new employee must quickly become familiar with modern SEO (including AI influences).<\/p>\n\n\n\n<p>\ud83d\udce3 There is a need for new PR and content strategies that ensure ChatGPT includes your brand in its response.<\/p>\n\n\n\n<p>Whether you want to get started with technical SEO, AI content or measuring traffic from AI sources, we ensure that the training is tailored to your specific situation. <\/p>\n\n\n\n<p><em>Curious to see if we can translate your question into a training course?<\/em><\/p>\n\n\n\r\n<div id=\"tf-buttons-block_07490eaa7c5fe05901ac9561e37efc37\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-shadow\"\r\n          href=\"#pagepopup\"\r\n          target=\"\">\r\n           <span>Schedule a no-obligation intake meeting<\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcda Examples of onder projects we can handle<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Base SEO<\/strong> \u2013 keywords, structure and optimisation for beginners<\/li>\n\n\n\n<li><strong>Technical SEO<\/strong> \u2013 speed, indexation, crawlability, and structured data<\/li>\n\n\n\n<li><strong>The AI customer journey<\/strong> \u2013 how AI is changing the customer journey (and how you can respond to this)<\/li>\n\n\n\n<li><strong>Prompt analysis<\/strong> \u2013 What questions does your target group ask AI, and how do you respond to them?<\/li>\n\n\n\n<li><strong>AI content &amp; findability<\/strong> \u2013 How do you ensure that your content is picked up by ChatGPT, Gemini, and Google SGE?<\/li>\n\n\n\n<li><strong>SEO authority &amp; PR <\/strong>\u2013 link building, mentions, and digital reputation<\/li>\n\n\n\n<li><strong>Measurability <\/strong>\u2013 measuring AI traffic via GA4 and tools<\/li>\n\n\n\n<li><strong>Strategic SEO plan for AI<\/strong> \u2013 draw up a concrete AI-SEO plan, including objectives<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How long does an In-company SEO training course for AI take?<\/h3>\n\n\n\n<p>A half-day session of, say, three hours, a full day, or perhaps even several days. No two training sessions are the same. We can discuss onderwerpen from the outset and, if necessary, go into the course material in detail. We will agree on the duration of a training session in advance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the group size?<\/h3>\n\n\n\n<p>For the best interaction and personal guidance, we recommend a group of up to 10 people. Larger group? Then we will split it into two sessions, for example. Are you looking for something less in-depth, but want to quickly brush up a large group of colleagues? That's possible! We also have experience with groups of 30 to 50 people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where is the in-company training held?<\/h3>\n\n\n\n<p>The name says it all: we provide in-company training at your location. This is convenient, as it means the entire team does not have to travel. Would you prefer a day out? It can be nice to be in a different environment. At our location in Zwolle, we have rooms available for smaller and larger teams. We provide tea, coffee, and biscuits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can colleagues also connect digitally?<\/h3>\n\n\n\n<p>Certainly! All our in-company training courses are offered in a hybrid format. This means that colleagues can also participate from home, via the platform of your choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In which language is the in-company SEO training for AI given?<\/h3>\n\n\n\n<p>We usually provide in-company training courses in Dutch, but English is also no problem. <\/p>\n\n\n\r\n<div id=\"tf-buttons-block_16a16d6b39f8baa4394385f5d91b5f69\" class=\"block100 tf-buttons tf-buttons alignfull\">\r\n\r\n          <a class=\"btn  btn-turq btn-iconafter btn-shadow\"\r\n          href=\"#pagepopup\"\r\n          target=\"_blank\">\r\n           <span>Leave a message!<i class=\"far fa-arrow-alt-right\"><\/i><\/span>\r\n       <\/a>\r\n   \r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n\n<p><em>Please feel free to contact us and ask about all the possibilities for a SEO for AI training!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This is what our participants think:<\/h2>\n\n\n\r\n<div id=\"tf-testimonial-block_d1cc1580e1fd8d7b95198f93cc4258f2\" class=\"block100 tf-testimonial tf-testimonial alignfull\">\r\n\r\n    \r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg 117w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo-110x75.jpg 110w\" sizes=\"(max-width: 117px) 100vw, 117px\" alt=\"Review Incompany training course LTO Noord\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">Incompany SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>\"Previously heard of SEO, but never did anything with it. because I didn't know how to. This training gives concrete tools to start immediately. Happy with it!\".<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Sophie<\/h4>                            <h5 class=\"nostyle\">LTO Noord<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg 117w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo-110x75.jpg 110w\" sizes=\"(max-width: 117px) 100vw, 117px\" alt=\"Review Incompany training course LTO Noord\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">Incompany SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>\"Clear structure and explanations! Learned a lot and felt like working on it,\"<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Anonymous<\/h4>                            <h5 class=\"nostyle\">LTO Noord<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg 117w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo-110x75.jpg 110w\" sizes=\"(max-width: 117px) 100vw, 117px\" alt=\"Review Incompany training course LTO Noord\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">Incompany SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>\"Thank you for the fine training. Clear descriptions and you were clearly included in the story.\"<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Anonymous<\/h4>                            <h5 class=\"nostyle\">LTO Noord<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n\r\n            \r\n            <div class=\"testimonial-item\">\r\n\r\n                \r\n                <div class=\"logoholder\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo.jpg 117w, https:\/\/onder.nl\/site\/uploads\/2024\/03\/LTO-Noord-Logo-110x75.jpg 110w\" sizes=\"(max-width: 117px) 100vw, 117px\" alt=\"Review Incompany training course LTO Noord\" loading=\"lazy\">\r\n                                    <\/div>\r\n\r\n                <div class=\"txtholder\">\r\n                    <h2 class=\"thetitle\">Incompany SEO training<\/h2>                    <p class=\"therev\"><!-- wp:paragraph -->\n<p>\"Fun training, good refresher course.<\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                    <div class=\"user\">\r\n                        <div class=\"imgholder\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/themes\/tatof\/img\/norevimg.png\" alt=\"No review image\" loading=\"lazy\">\r\n                                                    <\/div>\r\n\r\n                        <div class=\"usertxt\">\r\n                            <h4 class=\"nostyle\">Anonymous<\/h4>                            <h5 class=\"nostyle\">LTO Noord<\/h5>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        \r\n            \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>\n\n<div class=\"springest-review-widget springest-review-widget-bg:008293 springest-review-widget-border:008293 springest-review-widget-button-bg:FFFFFF\"><a href=\"\/\/www.springest.nl\/seo-bureau-onder#ervaringen\">Read experiences with SEO agency Onder on Springest....<\/a><\/div>\n<p><script src=\"\/\/www.springest.nl\/reviewwidget.js\" async=\"\"><\/script><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-trainer\">SEO trainers<\/h2>\n\n\n\n<p>The training will be delivered by experienced SEO specialists from the <a href=\"https:\/\/onder.nl\/en\/onder-us\/our-team\/\">Onder SEO team<\/a>.<\/p>\n\n\n\r\n<div id=\"tf-image-block_da534db7f1a9657f8a6210802d7bbfa8\" class=\"block100 tf-image tf-image alignfull tf-image-twoimg\">\r\n\r\n    \r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2021\/12\/1-1.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2021\/12\/1-1.png 700w, https:\/\/onder.nl\/site\/uploads\/2021\/12\/1-1-460x263.png 460w, https:\/\/onder.nl\/site\/uploads\/2021\/12\/1-1-110x63.png 110w\" sizes=\"(max-width: 700px) 100vw, 700px\" alt=\"Advanced SEO training - SEO advanced course - SEO trainer Ineke Withaar-Colijn\" loading=\"lazy\">\r\n        <img decoding=\"async\" src=\"https:\/\/onder.nl\/site\/uploads\/2021\/12\/2-1.png\" srcset=\"https:\/\/onder.nl\/site\/uploads\/2021\/12\/2-1.png 700w, https:\/\/onder.nl\/site\/uploads\/2021\/12\/2-1-460x263.png 460w, https:\/\/onder.nl\/site\/uploads\/2021\/12\/2-1-110x63.png 110w\" sizes=\"(max-width: 700px) 100vw, 700px\" alt=\"Advanced SEO training - SEO advanced course - SEO trainer Ineke Withaar-Colijn\" loading=\"lazy\">\r\n\r\n    \r\n    <div class=\"clearboth\"><\/div>\r\n\r\n<\/div>","protected":false},"author":20,"featured_media":0,"template":"","class_list":["post-15209","trainingen","type-trainingen","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen"}],"about":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/types\/trainingen"}],"author":[{"embeddable":true,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":2,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15209\/revisions"}],"predecessor-version":[{"id":25104,"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/trainingen\/15209\/revisions\/25104"}],"wp:attachment":[{"href":"https:\/\/onder.nl\/en\/wp-json\/wp\/v2\/media?parent=15209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}