Online GEO training

GEO Training

The complete GEO training course. Learn how to increase your visibility on ChatGPT, Perplexity and Google AI Overviews / Google AI Mode.

• Free!
• 6 videos, approx. 45 minutes (plus quizzes and assignments)
• For: marketers and SEO specialists who want to be visible on ChatGPT, Perplexity and Google AI

Get access to the AI SEO training course

Reality: your competitors are already at it

AI answers become the new search results. ChatGPT mentions brands by name. Perplexity gives instant recommendations. Google AI Overview answers questions without anyone still clicking through to your site.

The problem? You can't just open a ‘ChatGPT Search Console’. There are no clear metrics. It feels like a black box.
Reality? GEO *is* measurable. You *can* tackle it. You just need to know how.

This training will show you how to:

• Brand authority builds up so AI systems recognise and name your brand
• Content writes that understand and cite Large Language Models
• Technical Optimises for AI crawlers (yes, they exist)
• Meet whether it works, with concrete tools and metrics 

Who is this training for?

This training is for you if you:

•  You have expertise in GEO and want to know how AI is changing the playing field
•  Sees organic traffic stagnating since AI answers
•  Want to understand how ChatGPT and Perplexity choose which brands to name
•  Looking for concrete tools to adapt your strategy
•  Want to be ahead rather than behind the times

Suitable for:

Online marketers, SEO specialists, content managers, communications officers

Not suitable as:

You don't know much about SEO yet. Then first follow our free SEO beginner's course. 

What you learn

Strategy: from Google-first to multi-platform
Understand how AI is transforming the customer journey. From linear search to messy middle. From keyword-driven to topical authority. From one search engine to multiple AI platforms.

Content quoting AI systems
Learn how LLMs scan and select content. They read passages rather than pages. They focus on entities instead of keywords. They use RAG (Retrieval Augmented Generation) for real-time information.

Building authority through Digital PR
Why brand mentions are more important than backlinks. LLMs learn not only from your own website, but from the whole internet: news, reviews, forums, podcasts.

Technical basis in order
Which AI crawlers there are and how to allow (or deliberately block) them. The difference between pre-training bots and RAG bots. JavaScript & rendering: the biggest problem for AI findability.

Measurability: navigating the black box
GEO feels like working in the dark. But there are actually three ways to measure it: LLM prompt tracking, AI referral traffic, and log file analysis.

Why this training works

1. Not theory, but practice
   All examples come from real customer projects. You will see concrete figures, before-and-after comparisons, live demonstrations in ChatGPT and Perplexity. No abstract concepts, but proven approaches.
2. Directly applicable
   Each module ends with actions you can pick up the same week. From adjusting robots.txt to restructuring content to setting up your first prompt tracking.
3. Up-to-date
   GEO changes every week. This training course was created in February 2026 and will be updated as soon as there are any new developments. You will automatically be given access to updates.
4. By experts who do it every day
   The Onder team works on GEO every day for clients across a range of sectors. From law firms to B2B tech. From the travel industry to higher education. This training course is not about theory, but distilled practical experience.

Get access to the AI SEO training course

The team behind the training

This training has been developed by Onder's specialists, each with his/her own expertise. Meet the trainers: 

Jeroen Driehuis

Technical SEO and CRO specialist. Analyses data, makes connections and teaches you to decide on facts.

Leanne la Faille

Content specialist. Shows you how passages work, what LLMs do and don't quote, and how to use E-E-A-T for AI visibility.

Ivo Nijboer

Expert in e-commerce and on-page SEO. Shows you how to develop strategic content that really gets in

Jan-Willem Harmsen

Content & digital PR specialist. From research to press release to AI-mention: he teaches you to build authority that AI recognises.

Cynthia Bos

Technical SEO and CRO specialist. Works with you to delve into robots.txt, log files and prompt tracking, and navigate the GEO ‘black box’.

Martijn Hoving

Founder of Onder and GEO strategist. Lays the groundwork: how AI is transforming search and which approach really works for your brand.

More about our team:

Frequently asked questions

• Do I need to have SEO experience?
  Yes. We’re assuming you’ve got the basics down (keywords, backlinks, on-page SEO). The focus is entirely on GEO.
• How long will I have access?
  Lifetime. And you get automatic access to updates as we add new modules.
• What is the difference between the GEO Training course and the full training course?
  The GEO Training course focuses entirely on GEO. The complete training (€49 excl. VAT) includes both the full SEO course and the GEO course.
• What tools do I need?
  We’ll be looking at tools that allow you to track AI mentions and source citations.
• Is this suitable for my industry?
  The principles apply to any sector. We show examples from different industries: law firm, B2B tech, travel, education, parking services.
• Isn’t GEO just a bit of a fad?
  No. In the US, 61% of adults actively use AI. 70% of consumers consciously shop with AI agents. This is not a temporary trend, but a structural shift in search behaviour.

Any questions? Get in touch.

Read also

• How to be named in AI chatbots - On passages, E-E-A-T and what LLMs do and do not quote
• From Search Engine to Search Everywhere Optimisation - Why you need to think beyond Google
• Preparing for AI Mode - What changes and how do you adapt your strategy?