Are you an in-house SEO specialist, online marketer or SEO consultant at an online marketing agency? And do you need monthly sparring with an experienced SEO specialist? Then check out our SEO coaching services!
As a marketer, you may face various SEO challenges:
For example, you lack technical SEO knowledge
There is no one within your organisation to whom you can address complex SEO issues
You are looking for a critical sparring partner for your strategy or need a professional opinion
You struggle to stay up-to-date with Google, AI and trends
You are missing a clear process in your SEO work
Does this sound familiar? Then our SEO coaching programme is just what you need.
Who is SEO coaching for?
SEO coaching is for anyone who is working on SEO themselves but lacks an experienced sounding board. Does this sound familiar?
You are an in-house SEO specialist and have few colleagues within the organisation at the same level
You’re an online marketer, you’re doing SEO on the side, and you want to deepen your knowledge
You work as a SEO specialist at an agency and want to develop your skills further
You manage a small SEO team and want to refine or streamline your processes
You want to integrate AI more effectively into your SEO work
What all these situations have in common is that you’re not looking for someone to take over, but for SEO support from someone who can help you improve.
How does a coaching programme work?
Every month, we schedule a session lasting between 60 and 90 minutes, either in person or online. We agree on the topic or questions in advance, so that you gain valuable insights right from the start.
A session can be theme-based: we explore one specific SEO topic in as much depth as possible, such as content strategy, technical SEO or GEO. Or it can be question-driven: you bring specific cases and questions, and we come prepared with answers, analyses and action points. Or a combination of both: the best of both worlds.
What’s included?
Included
Description
Monthly session (60-90 min)
on-site or online
Preparations on our part
We’ll take a look at your topic or case studies beforehand
Specific SEO recommendations and action points
Guidelines, ideas, checklists, etc.
Sparring in between sessions
You’re always welcome to ask questions by email or arrange a brief meeting
What are the benefits of SEO coaching?
After a few sessions, you’ll find that you spend less time getting stuck on questions. You’ll have a clearer idea of your priorities, make better decisions more quickly and keep your knowledge up to date in a field that’s constantly evolving.
The result?
You’ll work in a more focused way: less time spent on second-guessing, more time for the things that really matter
You make better choices: mistakes and wrong turns are spotted early on
Your knowledge grows systematically: you are developing a SEO strategy that will stand the test of time
This way, you’ll always stay one step ahead of developments – and your competitors.
Cases
What SEO coaching looks like in practice depends entirely on your situation. For some clients, the focus is on building knowledge step by step, whilst for others it is primarily on strategic brainstorming. These two case studies give an idea of what is possible.
Beleef klassiek
Beleef Klassiek manages several domains and wanted to gain greater control over its own SEO work, without continuing to rely on external parties. We support them on a monthly basis with coaching and SEO advice for all their domains.
For each domain, we work together to identify areas for improvement at both a technical and content level. Initially, the focus was on explaining, demonstrating and involving the client in the process. The client now carries out most of the optimisations independently. We now use the sessions primarily for review, in-depth analysis and strategic advice. Our role has gradually shifted from SEO guidance to that of a sparring partner, whilst the team’s independence continues to grow step by step.
Métier
Métier was looking for a sparring partner for SEO. They wanted to continue handling the implementation themselves, but to take their strategy to the next level. They already had a solid foundation in SEO.
We have launched a close collaboration: we work together two mornings a month. It’s a hands-on, practical approach, with explanations of Google’s guidelines where necessary. After each session, Métier gets to work on the action points independently. At the next session, we pick up where we left off and review what has been done in the meantime.
We have an overarching plan that covers all aspects of SEO, but we tailor each session to what’s happening at the time and where they are in the process. We brainstorm together on keywords, topics to write about and angles for content. For technical questions, we consult the web developer to ensure everyone is on the same page.
In this way, strategic input and immediately actionable measures go hand in hand. Métier retains full control over its own SEO strategy.
Find the experiences of some of our customers here.
Leguano shoes
"Fine and knowledgeable staff. Good communication and in six months double the number of visitors on the website. Thanks Ivo and Sanne“
Dick Tulen - Distributor Leguano Shoes
Métier
"We experience the collaboration with Onder as very positive. Ineke knows how to switch flawlessly between strategy and operations. In a short time, she taught me a lot about SEO, campaigns and analyses, allowing us to do the implementation independently. This allows Ineke to do what she likes best: giving advice, sparring on the main points and making clients more proficient with online marketing step by step. As a result, we have achieved visible results!"
Marjan Tamminga - Office manager
Curious? Check out all the testimonials from our customers!
Why work with Onder?
At Onder, you’ll be working alongside senior SEO specialists who themselves carry out SEO work on a daily basis. Your SEO coach therefore knows what happens in practice, not just what the theory says. We spot changes at Google and in AI early on and immediately translate them into what they mean for your situation. You’ll receive advice that you can put into practice straight away the very next day, whilst always keeping the longer term in mind.
Curious to find out what SEO coaching can do for you?
Book a free 30-minute introductory session. Together, we’ll look at your situation and see if coaching is right for you. There’s no obligation and no strings attached.
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Read our testimonials!
Renzo van Dongen
Digital content manager Peugeot
Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!
Felix Noordberger
Algemeen Directeur
Onder helps us with our organic search visibility, both via SEO and via GEO. They look at how we can maintain our visibility in search engines using Kitcentrum and, increasingly, in AI-generated answers as well.
They have already demonstrated their capabilities during previous changes to our URL structure. We did not lose any rankings and, in fact, saw our visibility improve. That gives us confidence.
Now, Onder is helping us prepare for our replatforming. We are fully confident that they will guide us effectively through this transition and manage to retain our organic rankings as much as possible.
Marten Stellingwerf
Webmaster
Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to discuss everything. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.
Mark Prummel
SEO Specialist Stella Fietsen
For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!
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