Want to improve your SEO knowledge? Or actively engage with your team in a SEO workshop? The SEO specialists at Onder are happy to share their knowledge with you. There is always a SEO course to suit you.
Anyone who wants to get started with SEO themselves
Don't have any SEO knowledge yet? Then get started with the free SEO training course for beginners. You’ll learn how search engines work and take your first steps yourself, from keyword research to link building. Online, whenever it suits you.
Do you know the basics yet? In that case, you have two options:
SEO advanced training course (online or face-to-face): You’ll delve into technical SEO, content strategy, link building and GEO. During the one-day classroom-based training session, you’ll work on assignments based on your own real-world experience, with a particular focus on optimisation for AI.
Online GEO training: Do you want to focus entirely on AI? This training course covers how to maintain visibility on ChatGPT, Perplexity and Google AI, and how to measure that visibility.
Want to raise your team's SEO knowledge level? In that case, opt for an in-company SEO training course. During an initial consultation, we’ll tailor the programme to your website, your objectives and your practical queries. This could be a broad-based course, or one specifically focused on Writing for SEO or Technical SEO.
Take a look below to see what each training session involves, or take Contact If you’re not sure which training course is right for you, get in touch.
Teams wishing to expand their SEO knowledge together
SEO training for beginners (free)
Who is it for: You have little or no experience with search engine optimisation (SEO) and would like to get started with it yourself.
What you’ll learn: how search engines work, how to choose and use search terms, and the basics of technical SEO, writing good content and the importance of links.
How does it work: online videos that you can follow at your own pace, with real-life examples.
“I’ve just watched the final module of the ‘SEO for Beginners’ course run by Bureau Onder in Zwolle. A clear course on how to use SEO, both in terms of content and technical aspects. Very enlightening and well-structured. I’d definitely recommend it.”
- Bert W. via Google Reviews
Online GEO training
Who is it for: Marketers and SEO specialists who have a solid grounding in the basics and want to focus on AI. Have you noticed your organic traffic declining since search engines started providing answers themselves? In this training course, you’ll learn what you can do about it.
What you’ll learn: how to increase your visibility on ChatGPT, Perplexity and Google AI; how AI models read content and select sources; how to build brand authority through digital PR; how to make your website technically compatible with AI crawlers; and how to measure mentions in AI responses and AI-driven traffic to your site.
How does it work: online, at your own pace. All the examples are taken from client projects, and each module concludes with practical steps you can take that very same week.
Who is it for: You’re familiar with the basics of SEO and are looking to take your understanding further.
What you’ll learn: technical SEO, content strategy, Google’s E-E-A-T principles and link building. We’ll also be looking at the impact of AI on SEO: how search behaviour is changing and what that means for your approach.
How does it work: Online, you can follow the course at your own pace, with assignments and the option to receive feedback from a SEO specialist. In the one-day classroom-based course, you’ll work on assignments based on your own website, with a particular focus on GEO.
Do you want to focus entirely on GEO? Then check out the online GEO training (€49), an in-depth look at optimisation for ChatGPT, Perplexity and Google AI.
“Really interesting, even for someone with no background in this field. Using examples from our own websites really brought it to life. And it was great that it was so flexible that there was plenty of time to focus on
Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!
Felix Noordberger
Algemeen Directeur
Onder helps us with our organic search visibility, both via SEO and via GEO. They look at how we can maintain our visibility in search engines using Kitcentrum and, increasingly, in AI-generated answers as well.
They have already demonstrated their capabilities during previous changes to our URL structure. We did not lose any rankings and, in fact, saw our visibility improve. That gives us confidence.
Now, Onder is helping us prepare for our replatforming. We are fully confident that they will guide us effectively through this transition and manage to retain our organic rankings as much as possible.
Marten Stellingwerf
Webmaster
Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to discuss everything. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.
Mark Prummel
SEO Specialist Stella Fietsen
For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!
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