Knowledge base

How SEO affects sales

13-6-2024 Tim Lambers

One of the most direct ways SEO affects sales is by increasing the visibility of a website. When a website ranks high in search results, potential customers are more likely to find and visit it. This increased traffic can lead to more leads and ultimately more sales. Better user experience SEO focuses not only on search engines, but also on improving the user experience. By optimising loading speeds, mobile compatibility and navigation structures, the website's

9 reasons why SEO and content marketing are the key to online success

30-5-2024 Tim Lambers

In the world of digital marketing, SEO (Search Engine Optimisation) and content marketing are two of the most powerful strategies companies can use to increase their online visibility and attract more traffic to their websites. While both disciplines are afzonderually effective, together they can have an even greater impact. This onder article explores the symbiotic relationship between SEO and content marketing and offers practical tips for integrating these strategies to achieve online success. What is SEO? SEO is

What is on-page SEO?

20-5-2024 Christine at Flierhaar (Content) marketing,

On-page SEO is the optimisation of individual web pages to improve ranking in search results. This includes optimising content, HTML code, and technical aspects such as loading speed. Off-page SEO, on the other hand, focuses on off-page activities such as obtaining backlinks from other websites, social media strategy and online listings. On-page SEO directly affects its own website, while off-page SEO mainly affects its authority and reputation through external signals. On-page SEO factors Which

SEO strategies for content marketing

18-4-2024 Tim Lambers

Content marketing and search engine optimisation (SEO) are two indispensable pillars in any company's digital marketing strategy. These two disciplines work hand in hand to increase online visibility, drive engagement and generate valuable leads. In this comprehensive article, we dive deeper into how businesses can integrate SEO with their content marketing efforts and thus strengthen their digital presence. The importance of SEO in content marketing Content marketing is at the heart of any digital strategy, revolving around creating


SEO strategies for local businesses

18-4-2024 Tim Lambers Google, How to/DIY,

Search engine optimisation (SEO) is a powerful tool for local businesses striving to establish an effective online presence and attract regional customers. This detailed article discusses how to leverage SEO to increase local businesses' online visibility and attract more customers. The importance of SEO for local businesses In the digital age, SEO can help local businesses stand out in a saturated market. By optimising their online presence, businesses can capture the attention of potential

SEO strategies for local businesses:

SEO strategies for e-commerce

18-4-2024 Tim Lambers Google, How to/DIY,

Search engine optimisation (SEO) plays a crucial role in the success formula of modern e-commerce strategies, due to its ability to improve online visibility and attract more customers. This comprehensive article dives deeper into how SEO can be effectively applied to optimise an e-commerce website, strengthen its online presence and increase sales and customer loyalty. The importance of SEO for e-commerce E-commerce platforms are much more than just digital shops; they act as important channels for brand perception, customer interaction


Applying SEO on social media

22-2-2024 Tim Lambers How to/DIY, Social media,

Social media platforms are not just meeting places for friends and family; they are also powerful tools for businesses to promote their brand, reach customers and build engagement. An effective way to increase the reach of your social media content is to apply search engine optimisation (SEO). In this article, we will discuss how to apply SEO on social media to improve your visibility and attract more customers. How do you create a SEO strategy? A

An image illustrating the concept of SEO on social media, with charts, hashtags and a laptop with strategies for visibility and engagement.

Apply SEO on LinkedIn

22-2-2024 Tim Lambers How to/DIY, Social media,

Social media platforms play a crucial role in companies' modern marketing strategies, and LinkedIn is known as the platform for professional networking and business connections. Optimising your LinkedIn content for search engines can make a significant difference in increasing your visibility and attracting valuable connections and potential customers. In this article, we will discuss how to apply SEO on LinkedIn to make your profile and content stand out in the crowded world of professional

An image illustrating the concept of SEO on LinkedIn, with a computer running optimisation strategies, relevant keywords, and statistics showing growth.

Applying SEO on Instagram

22-2-2024 Tim Lambers How to/DIY, Social media,

Instagram today is much more than just a platform for sharing photos and videos. It is a powerful social network used by billions of people worldwide to communicate, share and discover. With its huge user base, Instagram offers huge opportunities for individuals, brands and businesses to increase their visibility and connect with their target audience. One effective way to do this is by applying SEO on Instagram. What

Optimise your Instagram strategy with targeted SEO techniques for increased visibility and engagement.

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Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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