We take your SEO completely off your hands. You will get more relevant visitors to your website that is technically correct, has strong content and ranks better in search engines.
We make your website findable for AI-driven search engines. We optimise your content so that AI models recognise, understand and are more likely to recommend your brand.
We provide conversion improvements within websites and web shops through analysis, ideas, A/B testing and other forms.
Last week, I got the same question again: “Should we do GEO in addition to SEO now?” My answer: “No. You're already doing it.” Because here is what really happens: ChatGPT searches in Google. Gemini searches in Google. Perplexity crawls through Google's index. Copilot uses Bing. The “revolution” in AI search engines? Runs on the same fundamentals as SEO. Indeed, 90% of what LLMs show comes via real-time search in Google and Bing. The SEO industry is trying to reinvent itself. Marketing
And how you as a brand can capitalise on this with AI SEO For years, we as marketers have looked for footing in models. AIDA, STDC, the classic funnel - all attempts to capture the chaotic reality of a purchase decision in a clear, linear roadmap. But let's face it: those models were always a simplification. Back in 2020, Google introduced the concept of the ‘Messy Middle’: a complex space between the initial trigger and the final purchase, in which consumers
Ivo wrote the Search & Conversion chapter in the NIMA Marketingfacts Yearbook 2026 on behalf of Bureau Onder. The book presentation took place on 15 January, which he attended together with Martijn. A good moment to reflect on the result. In this article, he takes you through the content of the chapter and the key insights we share in it. My contribution to the NIMA Marketingfacts Yearbook 2026 Sometimes there are those moments when you pause for a moment
Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.
Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!
When your online onderneming grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!
Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to discuss everything.After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.
For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!
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