AI & Onder: life is one big experiment We have been embracing AI for quite some time. Over the past few months, this has gained momentum and in the coming months, that momentum will accelerate. We'd like to take you through our journey. AI SEO Google is a search engine. Bing is a search engine. But ChatGPT, Perplexity and Claude are LLMs (Large Language Models). Based on a prompt, you get an answer or a refinement. With that, these are almost more
The technical state of your website is the foundation for SEO succes. We look at the technical aspects and check whether they comply in terms of SEO.
What is link building and why is it important? Link building is getting referrals to your website on other websites. It is essential for better findability in search engines and more organic traffic. What is link building? Link building, which is actually better called "building authority", involves getting other websites to link to your website. This increases the credibility and authority of your website in the eyes of search engines. Link building is obtaining mentions (backlinks) on other websites to
Our SEO audit gives you a clear overview of the areas of concern. Concrete points of improvement for a better findability of your website.
A SEO copywriter will help you with excellent content that is also suitable for search engines. It's all about quality and answering the right search intent.
We provide conversion improvements within websites and web shops through analysis, ideas, A/B testing and other forms.
A successful website requires good visibility. We onder support you with advice on search engine optimization (SEO).
We provide SEO support for a new website or redesign. A solid SEO migration will maintain and even improve organic traffic!
AI overlays have been more prominent in Google's search results for a week now, and in addition, last week was Google I/O, where a number of important announcements were made. A good reason to explain more about the expected impact of recent developments on SEO. But also to give an insight into the three AI chapters we are now working hard on in the background and share our views regarding changes in SEO strategy. Google I/O:
SEO migrations are exciting. A lot of time and energy has often gone into technology, content and design to ensure a smooth transition. Earlier we wrote about migration fucks ups, but how do you figure out in a structured way where it went wrong? In this blog, I take you through six steps on how to analyse a failed SEO migration and figure out the problems. This approach was inspired by this article by Jerrel Arkes.
Google has started rolling out AI Overviews in Europe. That means we can soon expect AI answers at the top of search results in the Netherlands too. And the impact of this is huge. Even if you're currently at spot 1, you will soon have to compete with AI or make sure you get a listing. What exactly will change? And how do you adapt your content strategy accordingly? Changes in search results Google search results have long since ceased to consist of ten blue links. Featured
Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.
Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!
When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!
Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.
For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!
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