SEO audit

Why can’t people find you? A SEO check that provides the answer, with a list of areas for improvement ranked by impact.

Your customer searches on Google, reads an AI Overview or asks ChatGPT. Does your website appear in the results? And if not: is it down to your technical setup, your content or your authority? A SEO audit from Onder provides the answer. Not just a score from a free tool, but an analysis by specialists who crawl your site themselves, measure your search terms and read your content.

Following the audit, you’ll have a clear overview of all areas for improvement, prioritised by impact. You can then get started straight away – either on your own, with your web developer, or with us.

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SEO audit of agency Onder

Content

What is a SEO audit?

A SEO audit is a thorough review of your website, covering everything that affects your discoverability: search terms, content, technical aspects, authority and, more recently, how your content appears in AI-generated answers. The result is a report setting out specific areas for improvement, prioritised according to their potential impact.

No two websites are the same. Before we start, we discuss your objectives, your target audience, the search terms you want to be found for, and what your competitors are doing. This enables us to identify what is relevant to you and provide tailored advice.

Search analysis and baseline measurement

We compile a list of the search terms and queries people use to find your product or service. For each term, we analyse the search volume and competition, and check whether Google displays an AI Overview for it. The latter determines how many clicks a top ranking still generates. We enter the list into our tool as a baseline measurement: this allows you to see where you’re already performing well and where you’re not.

Content & on-page SEO audit

We analyse your current content in terms of on-page factors: text, headings, search terms and internal links. We also look at what both Google and AI models are looking for: does a page answer the question directly, is the source credible (E-E-A-T) and is the structure clear enough to be cited?

The SEO department analyses the Onder audit report, which contains charts and data.
Technical audit SEO check

Technical audit

We crawl your website ourselves, thereby simulating the behaviour of a search engine. We assess speed (Core Web Vitals), indexability, internal link structure, orphan pages and structured data. We also check whether AI crawlers such as GPTBot and Google-Extended can access and understand your site. Technical improvements lay a stronger foundation and, as a result, lead to better discoverability.

Website authority

Google prefers to display sources that other websites trust. Links from relevant sites remain the most important signal for this. We analyse your backlink profile: how many domains link to you, how relevant and strong those links are, and how this compares to your competitors. We also look at how often your brand is mentioned on external sites, as this counts towards Google’s rankings and the AI models that base their answers on those sources. The analysis reveals where your authority is lacking and whether digital PR and linkbuilding is a good approach.

AI visibility

We’ll identify which of your search terms trigger an AI Overview or AI Mode response on Google, and whether your pages are used as sources in these responses. This will help you understand where your traffic is shifting and which content deserves priority. Would you also like to know how often your brand is mentioned in ChatGPT, Gemini and Perplexity? If so, we can extend the audit to include a GEO baseline survey.

This is how a SEO audit benefits you

  • A clear report setting out all the findings for each section
  • A list of priorities based on impact and effort, ready to use as a to-do list for your web developer and content team (in Trello or your own tool, on request)
  • A consultation session during which we’ll go through the report together, so that you know exactly what steps to take
  • A baseline measurement that you can use later to track your progress

You can take these steps yourself, or we can help you with them – for example, with complex technical issues or content briefings. Of course, we can also help with operational tasks.

Who is a SEO audit intended for?

  • You want to know why your competitor is ranked above you
  • Your traffic is falling, whilst your rankings remain the same
  • You’re going to build a new website or migrate
  • You have an in-house team that needs practical guidance
  • You’ve already completed the SEO and would like an independent second opinion
  • Your SEO results have been disappointing and you’re not sure what to do next

Increase your SEO performance with our SEO audit!

Curious about how your website scores on SEO? Or would you like to SEO outsourcing? Then request an SEO audit! Our SEO specialists are ready to work with you to improve the visibility of your website. Improved visibility brings more relevant visitors and clients, that’s our goal.

See our collaborations

A businessman in a tuxedo with a green bow tie, but with a caption and an event backdrop.

Felix Noordberger

Algemeen Directeur

Onder helps us with our organic search visibility, both via SEO and via GEO. They look at how we can maintain our visibility in search engines using Kitcentrum and, increasingly, in AI-generated answers as well. They have already demonstrated their capabilities during previous changes to our URL structure. We did not lose any rankings and, in fact, saw our visibility improve. That gives us confidence. Now, Onder is helping us prepare for our replatforming. We are fully confident that they will guide us effectively through this transition and manage to retain our organic rankings as much as possible.

Marcel Wallage

Eigenaar

The SEO world is full of self-appointed gurus. Some know better than others. Not infrequently, they crack each other down and sell new services or sites. So the key is to find a good supplier... In this search, Martijn was referred by another company. Martijn is a breath of fresh air in this world. Modest, a thinker, finally a consultant who does not make empty promises. The whole process takes time, money and patience. After several months, there were sufficient results. We are happy to recommend Martijn to companies, who want serious onder support in their SEO policy.

Karin

3C

Very good, huge amount of handles and explanations with that included!

Nienke Boer - de Valk Content Marketer

Nienke Boer - de Valk

Content marketeer

Onder helped us organise the course choice information on our website in such a way that it better aligns with the search behaviour of our target groups and is easier to find in search engines. Working with Ineke, Jelle and Martijn was a pleasure; they were committed and professional. It really felt as though we were all working towards a single goal. The result is content that is not only easier to find and more relevant, but which we can also use widely across our communications.

Rochelle Barreto

Marketing & Sales lead

"Working with Jeroen and the Onder team felt like a true partnership. Jeroen provided both strategic and hands-on leadership during the website transition, seamlessly aligning the technical and SEO strategy with our web development agency. If you want a SEO partner who delivers clarity, collaboration and measurable results, Onder is the one to trust."

Photo by Person of review

Lotte van de Wetering

Advocaat

I’ve been working with Onder for about a year now, and I really should have done so much sooner. I thought I could manage everything myself with SEO, and that went quite well, but since I’ve been working with Onder, my website’s search visibility and conversion rates have increased dramatically. Jan Willem is a true professional who really gets to grips with your business and therefore knows exactly what works. On top of that, I simply have a great deal of confidence in Onder. I’ve had some very bad experiences with other online marketing companies, which is why I actually wanted to keep doing everything myself. I’m glad I decided to outsource my SEO after all. It’s better for my business and it also gives me peace of mind, knowing that my website is in very good hands.

This is us!

A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team
SEO agency Onder

Any questions?

Do you want to know more about SEO? Could your website use a new boost?
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