WEBINAR: Digital PR & AI SEO

How LLMs learn who they recommend

Digital PR and AI SEO. Two things that are much more related than most people think. Authority in an LLM is no accident. It is the result of who you are in the resources that that LLM trains and grounds on. And exactly that is why Digital PR is becoming so important.

In this webinar, Jan Willem Harmsen and Mariska Snoek show you:

• Why digital PR works so well for LLMs (and how to measure it)
• How to create a successful digital PR campaign
• How to use AI to accelerate that process

Thursday 18 June 10.00

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These colleagues are hosting the webinar on 18 June:

Jan Willem Harmsen

Content and authority specialist. Loves digital PR and the right content for the right audience. And also has a fondness or perhaps addiction to Claude. As well as an addiction to concerts by Sticks.

Mariska Snoek

Content specialist. Can empathise very well with our clients' target audience and once taught copywriting himself in an AI-less era. Secretly has a quail hatchery at home.

Who is this webinar for?

This webinar is for SEO specialists, content marketers and digital PR professionals who want to understand how authority works in an AI-driven search landscape. Whether you work at an agency or are responsible in-house for organic findability: if you want your brand or client to be visible in LLMs, this webinar is indispensable.

Why start now?

Your target audience has changed. They no longer just search Google, they ask ChatGPT, Perplexity or Google AI Mode. They no longer click on ten blue links, they get one answer. And that answer contains either your brand or a competitor's.

That visibility in LLMs is not an algorithm issue. It is an authority issue. LLMs learn from what is written about you in authoritative sources. Those not mentioned don't exist. And that is exactly where digital PR makes the difference.

Combining digital PR and AI SEO is the strategy to build authority now that works in search engines as well as in LLMs. If you wait too long, you will build behind a competitor instead of ahead of them.