More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and
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You optimise your pages for Google. But what do you do with systems like ChatGPT, Perplexity or Bing Copilot? More and more people are using AI tools to find information. That changes how you look at SEO. Use our checklist to make your content suitable for search engines as well as AI systems. ➡️ Download the AI SEO checklist immediately Why AI SEO is not an afterthought AI increasingly determines how content is found and displayed. Many people no longer even click through to a website. They get
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