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Google has integrated the Internet Archive's Wayback Machine into its search results, allowing users to access older versions of web pages. Through the "About this page" option, users can now instantly view historical snapshots of websites, which is especially useful for onder searchers and others who want to track changes to online information. This new feature is available globally and provides valuable insights into how content has evolved over time. Please note that not all websites are archived.

It is one of the most popular webshop platforms. The many themes, fast environment, extensive product catalogue and a dashboard with direct insight into turnover and orders. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Lightspeed. Lightspeed has several features that make it attractive to website owners. 3 general advantages are: Lightspeed offers

As an affiliate, how can you protect your revenue and comply with Google guidelines? After the Google updates in March and September, many of those affected turned out to be onderakers with an affiliate website. The Volkskrant even spoke of businesses being busted. The updates concerned helpful content with the aim of "reducing bad, unoriginal search results". A nice aim, although Google also received a lot of criticism: they would have unfairly disadvantaged smaller onderakers. Some of the damage then seems

Martin van Kranenburg, author of Writing for the Brain has released a new book: " ChatGPT as a second brain". Since I also write texts using ChatGPT, I was curious. Well much has been written about ChatGPT and we have also heard a lot about the downside of this tool. As in onderaand ChatGPT même, copy pasting the output results in a lot of frustrations. Personally, I regularly stumble over typical AI words like crucial and aesthetic. Limitations of ChatGPT are a

OpenAI has introduced a prototype of SearchGPT, an AI-driven search tool that promises to revolutionise the way we find information on the web. SearchGPT uses advanced language models to provide more contextual and accurate search results. This prototype could have major implications for SEO strategies, as the AI mimics more human search patterns and delivers more relevant results.

Google has rolled out its Merchant Listings globally, allowing products to be displayed directly in search results zonder that this requires paid ads. This feature offers e-commerce businesses a huge opportunity to increase their visibility and drive direct traffic to their website. Optimising product descriptions and prices is important to take advantage of this new functionality.

SEO specialists have recently reported an unusual rise in 404 errors in Google Search Console, specifically for URLs ending in "/1000". According to Google's John Mueller, these reports are probably due to spam and can be ignored. These errors have no negative impact on your SEO rankings, meaning website owners can focus on more important optimisations zonder worry about these specific notifications. It is advisable to regularly check your Search Console for such notifications and the

If I tell you that you can split processes in your brain into a process we call System 1 (fast, intuitive processes) and a System 2 (slower, analytical processes), with which do you think you make most decisions? Spoiler: it is a complicated interplay between the two systems, but most of the time you will use System 1. System 1 and System 2 are concepts described by Daniel Kahneman in his book Thinking Fast and Slow.

Do you recognise this? You want to quickly buy a handbag for the holidays and start your search in Google to do so. You scroll hard past the intrusive shopping ads. Finally, you are in calm waters among the organic search results. You scan the first few pages and find a shop that suits you. You click, and to your great surprise, you see 'Out of stock'. Click, back to Google! Unfortunately, it happens regularly to large ecommerce websites that sold-out pages appear in Google.