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All about SEO

Writing for SEO: the HUMMSTAL method

18-6-2024 (Content) marketing, How to/DIY Ineke Withaar-Colijn

Writing for SEO is about adding SEO elements so that search engines better understand what your page is about. There are 8 key on-page SEO elements. For our SEO training courses, I developed a mnemonic: HUMMSTAL. With this, you will never forget a SEO element again and ensure a good foundation for your findability. Let's get started! HUMMSTAL stands for Why write for SEO? When I give SEO training, I always ask, "Who are you creating a webpage for?". There is no one who says, "For

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Writing for SEO: the HUMMSTAL method

18-6-2024 (Content) marketing, How to/DIY Ineke Withaar-Colijn

Writing for SEO is about adding SEO elements so that search engines better understand what your page is about. There are 8 key on-page SEO elements. For our SEO training courses, I developed a mnemonic: HUMMSTAL. With this, you will never forget a SEO element again and ensure a good foundation for your findability. Let's get started! HUMMSTAL stands for Why write for SEO? When I give SEO training, I always ask, "Who are you creating a webpage for?". There is no one who says, "For

The role of social media on your SEO results

13-6-2024 (Content) marketing Mariska Pike

For a long time, we really saw social media separately from SEO and said it had no impact on your SEO results. However, we have since changed our opinion and believe that social media definitely contributes positively to your SEO results. All but a few people use some form of social media (and usually more than one). So be sure to address your target audience on social media. Google, of course, is not

Building authority within a cluster? This is how we do it

6-6-2024 (Content) marketing, EEAT, How to/DIY Jesse Commandeur

To rank well in Google, your website must comply with E-E-A-T guidelines. Therefore, you need to make sure you target all onder parts of E-E-A-T. In this article, we will tell you more about creating clusters around certain onderwerpen. We also tell you more about building authority around key search terms. How do you start? First, do a search analysis for your website. You find out which terms have a lot of search volume and little competition. This

Sell better with the right words in your text

28-5-2024 (Content) marketing, How to/DIY, Other Jeroen Dam

Suppose you have written a product text for a client's website. It complies with SEO best practices. Namely, you have added relevant keywords, meta titles and a headline structure. Visitors come in but the page fails to convert them into customers. Chances are you're not using the right words in your text. That sours because you or your colleague spent valuable time and energy writing this text. The

sell better with the right words in your text

SEO is marketing like never before (here's an opinion)

16-5-2024 Other Martijn Hoving

A long time ago, when I had to choose a course of study during Havo 5, I thought it would be a good idea to choose HBO Tourism. Fortunately, I became infected with the marketing virus during a third-year internship in Eurocamp's marketing department. That infection immediately determined the next step: further studies in marketing. Being taught by marketing heroes like Leeflang, Verhoef and Wormwood actually only fanned the fire further. And that fire has never been extinguished.

WordPress pluses and minuses from SEO point of view

6-5-2024 (Content) marketing, How to/DIY, Other Ivo Nijboer

It is one of the most popular platforms because of its user-friendliness and flexibility. I'll take you through important considerations when looking for the right CMS for your webshop or website, zooming in extra on the advantages and disadvantages from SEO point of view. WordPress has several features that make it attractive to website owners. 3 general advantages are: For example, WordPress also has many options in terms of integrations with other software programmes and platforms, making it easy to combine different tools

Pluses-and-minuses-Wordpress from SEO point of view

Conducting E-E-A-T analysis for YMYL websites

28-4-2024 EEAT, How to/DIY Leanne la Faille

Is your website about issues that really impact people - think health, finance, well-being or safety? Such onderwerp, also called "Your Money or Your Life" (YMYL), must show the highest level of Experience, Expertise, Authority and Trustworthiness (E-E-A-T) from Google. Curious about the reliability of your website? I'll take you step by step through how to conduct an E-E-A-T analysis. Why Google E-E-A-T?Starting with the 2020 Core Update, stricter quality requirements arrived

eeat analysis

Getting a new domain indexed: 5 tips

11-4-2024 Other Cynthia Bos

Perhaps you recognise the following situation. You start a new business and need a website for it. Together with a developer and (hopefully) a SEO specialist, you build a beautiful website. You buy a new domain name, zonder history, and plan to go live. After going live, you keep refreshing all your SEO tools in the hope of the first signs of indexation. Patience is a virtue, but how long should you wait? If you recognise the above situation sketch and you are just as impatient

Illustrated image domain indexing.

Link building in 2024? This is how we do it

4-4-2024 Linkbuilding Jesse Commandeur

There has been a lot to do about link building over the past decades; what works and what doesn't? Last year too, during the Google Updates, there were many questions. In this blog article, we explain in great detail how we approach link building in 2024. In this blog, I go through the process when we start link building for a new client. How do we start? First, it is important here that you do a search analysis and know what kind of

Illustrative image of Link building.

How do you build a SEO business case?

27-3-2024 Analytics, Google, How to/DIY Martijn Hoving

SEO is and always will be an investment, whether you free up capacity within your in-house department and company or outsource your SEO work to an agency like ours. Unfortunately, there is still a perception that SEO is an unpredictable channel, especially compared to other performance channels. And that is unjustified. In this article, I will show you how to build a SEO business case so that you can properly predict the potential growth of

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