Author: Cynthia Bos

There is one certainty the moment you finally doze off in front of your tent at a campsite in southern France in August: Google is rolling out a Core Update. Funnily enough, they also did this in August 2023 and last month it was ball again. You'd almost change your holidays to it. The update is now fully rolled out and fortunately we are seeing some nice winners among our clients and affiliate websites. But as always, after such an update, there are

If I tell you that you can split processes in your brain into a process we call System 1 (fast, intuitive processes) and a System 2 (slower, analytical processes), with which do you think you make most decisions? Spoiler: it is a complicated interplay between the two systems, but most of the time you will use System 1. System 1 and System 2 are concepts described by Daniel Kahneman in his book Thinking Fast and Slow.

Perhaps you recognise the following situation. You start a new business and need a website for it. Together with a developer and (hopefully) a SEO specialist, you build a beautiful website. You buy a new domain name, zonder history, and plan to go live. After going live, you keep refreshing all your SEO tools in the hope of the first signs of indexation. Patience is a virtue, but how long should you wait? If you recognise the above situation sketch and you are just as impatient

When you think of CRO, you might quickly think of optimising the sales process for an online store. However, you can also try to increase the number of conversions on a leadgen website. What you can think of then, for instance: But also: We do make a onder distinction between hard and soft conversions. A hard conversion contributes directly to the business result (quotation request, for instance). A soft conversion does not directly lead to additional sales. In the second instance, however, this conversion can contribute to the

Let's start with a quiz question. What's the best thing to do when you're in London in early December? A combination of these, of course! The UK's premier event for Experimentation and Conversion Rate Optimisation (CRO) took place on 7 December 2023. At least, that's how they themselves tout their event. As an experiment, I left for London to see if the winter edition of Experimentation Elite should be added to our list of conferences for 2024. Are you now

As far as we are concerned, conversion optimisation is an essential onder part of your digital marketing strategy. Through our SEO efforts, we ensure that we are better shown in search results and get more visitors. With CRO, we then ensure that visitors convert better. For your business, a conversion could be a purchase, a lead form or a newsletter subscription, for example. A successful CRO strategy requires a reliable approach, based on data. In this article, we focus on the data and

You onderween can no longer avoid it. Since 1 July 2023, Universal Analytics no longer collects data. So if you want to know what your visitors are doing on the website, you need another tracking tool. Google's answer to this question is Google Analytics 4. But where do you find the information you need for your SEO work? Mariska has previously written an article on where to view results in GA4.