SEO strategy

100% focus on SEO and always customisation

Setting up a SEO strategy

Setting up a SEO strategy does not happen overnight. It requires an extensive process. It requires careful onder research and strategic choices are also very important. We are happy to explain the main steps of the process: 

Plan of action

We always start by thoroughly analysing your website. We identify both strengths and bottlenecks and onderseek out which search terms have potential. We also identify the obstacles Google is currently encountering on your website. We do this by comparing historical data and analysing competitive data. Based on these findings, we draw up a detailed plan of action, which we will work on together.

SEO strategy


With the onder search behind us and the plan in hand, we get to work on optimising the website. We strictly adhere to the agreed work and start fixing technical issues and improving the website. 

During this process, we work closely with you and possibly your web builder. For example, we provide you with a detailed briefing to make the necessary changes.

Whether they are novice marketers, experienced managers or technical developers, we effortlessly switch between different knowledge levels. We speak the language of both marketers and developers, allowing us to communicate and collaborate seamlessly with various team members within organisations. 


After we have implemented the optimisations and adjustments, a period follows in which we analyse the results. The length of this period varies depending on the work carried out. For example, we evaluate whether the page shows an increase in the number of visitors or whether the position of relevant keywords has improved.

Once we have analysed the results, we will proactively draw up concrete action points to further optimise performance.


Every month, we prepare detailed reports with the results achieved and give advice on the steps to be taken for the coming month. This keeps you fully informed of progress and results achieved.

Based on our reporting, based on the results achieved, we will suggest new action points that will help you continuously improve the SEO strategy and achieve the goals set.


In the end, it's all about the results achieved. Rising lines and improved positions in search results are what drive our SEO experts! Our satisfied clients can testify to this, as you can read in our testimonials.

The achieved results discussed in the report are automatic fodder for the new SEO optimisations.

Professional advice from our SEO experts

Do you want the SEO specialists from Onder Assess your website based on current results? Wondering where your opportunities lie? Then ask our free live SEO analysis to! We conduct this live analysis together at the table, over a cup of coffee. We explain to you in person what the opportunities and areas for improvement are for your website. So there is plenty of room for all your questions and uncertainties! 

What do we all take into account when creating the SEO strategy?

We set clear goals for the SEO strategy, such as improving positions for key keywords, increasing the number of website visitors from Google and improving the conversion rate. Here, the baseline measurement is particularly important - what is the starting point and where do we want to go?

Establishing the right SEO strategy:

There is no one-size-fits-all in search engine optimisation, we take a step-by-step approach in all our SEO services. As a result, we always deliver tailor-made solutions when devising the right SEO strategy:

Step 1: Technical SEO Improvements
We provide a solid technical foundation by ensuring the website loads quickly, is mobile-friendly and complies with the latest technical SEO-guidelines, including Google's Page Quality requirements.

Step 2: On-Page SEO Optimisation
We apply on-page SEO techniques to optimise content on the website, whereonder integrating relevant keywords, improving meta titles and descriptions, and optimising the internal link structure.

Step 3: Content strategy
We create new valuable and informative SEO copywriting which aims to attract organic traffic. This focuses on creating high-quality content that is rated as "helpful" according to Google's "Needs Met" standards.

Step 4: Qualitative link building
Through linkbuilding we increase the authority of important pages with high-quality backlinks, contributing to a better ranking in search results. We obtain these through guest blog placements, collaborations with partners and digital PR if possible.

Step 5: Reporting and optimisation
Our efforts do not stop after the first implemented steps of the SEO strategy. We continue to closely monitor the website's performance and adjust the strategy to achieve the set goals. We always do this in consultation with you! 

Why change the SEO strategy?
We hear you thinking; "Why change the SEO strategy... you guys are the experts right?". True, legitimate question! Google is dynamic and always working to help its "customers"(read: visitors) as much as possible. To do this and continue to do so, Google launches "Updates" several times a year. Possible updates are:

  • Google Link Spam Update
  • Google Helpful Content Update
  • Google Core/E-E-A-T Update
  • Google Product Review Update

These updates are not always announced and trigger us to analyse the data of all our clients in various industries. As a result, we quickly know the "best-practices" and adjust ongoing SEO strategies where necessary - we always do this by mutual agreement!

Our goal is always to strengthen your brand and ensure lasting results. Contact us today and find out how we can work together for your online success.

Any questions?

Do you want to know more about SEO? Could your website use a new boost?
Get in touch

This is us!

A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team

These customers are supupside down from us!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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