Using the robots.txt optimally
The robots.txt is an important onder part of a website. And yet it is often not implemented and used or used incorrectly. In this blog, I will explain what it is and give you a number of situations for which you can use it right now. As a result, you will no longer miss any opportunities. What is a robots.txt? The robots.txt is a text file on a website. When a crawler (search engine) visits a website, the first thing it looks at is this file. This
How does a search engine work?
When learning about SEO, you quickly skip a very important step. Often this is understanding how a search engine works. It sounds so obvious and we use them every day. And yet, it is not always clear how search results are created. This is not surprising either, because, after all, search engines are very secretive about the details. What we do know about search engines is that they work with algorithms. An algorithm is a sequence of steps.
Google Core Web Vitals; measuring scores as well as identifying problems
You want to optimise your website to be as findable as possible. That Google looks at user experience, or page experience, to do this is no secret. The algorithm takes this into account when determining page rankings. Hereonder fall several (technical) onder parts. Three onder parts will be added in 2021. These are called the Core Web Vitals or also Site Vitality. But what exactly is this and why is it important? The Core Web Vitals Onder Core Web
The new generation; Google Analytics 4
Even if you haven't heard about Google Analytics 4 (GA4) yet, you will come across this more in the near future. It is the replacement for Google Analytics Universal, Google's website statistics tool. In fact, the previous generation of Analytics is coming to an end. This creates the question not whether you switch, but when you switch. But of course you want to know what you are getting into. We will gladly inform you about it. Why Google with a new
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