Author: Emma Geerts

“How do we fare in ChatGPT?” We’ve been asked that question quite often in the past. But the question is becoming more sophisticated, and the answer doesn’t start with ChatGPT. It starts with the person asking the question. In this article, you’ll read about how we move from target audience to prompts to measurement. GEO (or AI SEO): the question is becoming more sophisticated The question “How are we performing in ChatGPT?” has been asked of us quite often in the past. But we’ve noticed that in all

Once upon a time, there was a girl onderoward grandma with a basket full of goodies. Is the whole story already set in your memory? Then you know the power of storytelling. Stories are remembered. So it is not for nothing that we have been making campfires to share stories with each other since the dawn of mankind. Storytelling has been making more and more friends within the marketing world over the past few years. The literal definition of storytelling is 'telling stories', but increasingly