Is your shop ready for the AI consumer of 2026?
The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the
Being found and remembered: 5 reasons to combine SEO and storytelling
Once upon a time, there was a girl onderoward grandma with a basket full of goodies. Is the whole story already set in your memory? Then you know the power of storytelling. Stories are remembered. So it is not for nothing that we have been making campfires to share stories with each other since the dawn of mankind. Storytelling has been making more and more friends within the marketing world over the past few years. The literal definition of storytelling is 'telling stories', but increasingly
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