Author: Ineke Withaar-Colijn

“How do we fare in ChatGPT?” We’ve been asked that question quite often in the past. But the question is becoming more sophisticated, and the answer doesn’t start with ChatGPT. It starts with the person asking the question. In this article, you’ll read about how we move from target audience to prompts to measurement. GEO (or AI SEO): the question is becoming more sophisticated The question “How are we performing in ChatGPT?” has been asked of us quite often in the past. But we’ve noticed that in all

You optimise your pages for Google. But what about systems such as ChatGPT, Perplexity or Bing Copilot? More and more people are using AI tools to find information. This is changing the way you look at SEO. With our checklist, you can make your content suitable for both search engines and AI systems. Why AI isn’t a side issue for SEO AI is increasingly determining how content is found and displayed. Many people no longer even click through to a website; they get an answer straight away via an AI chatbot.

A good SEO strategy will help your website rank higher in search engines like Google and Bing, giving you more visibility and ultimately attracting more traffic to your site. But how should you set up a good SEO strategy? And what will it contain? In this blog, you will first read what a SEO strategy is. Then you will discover which 7 steps you will use to arrive at your own SEO strategy. That way, you'll be all set for 2026! In

Writing for SEO is about adding SEO elements so that search engines better understand what your page is about. There are 8 key on-page SEO elements. For our SEO training courses, I developed a mnemonic: HUMMSTAL. With this, you will never forget a SEO element again and ensure a good foundation for your findability. Let's get started! HUMMSTAL stands for Why write for SEO? When I give SEO training, I always ask, "Who are you creating a webpage for?". There is no one who says, "For

One of my favourite features in Screaming Frog is that you can crawl lists very easily and quickly. I then combine this with data from Google Search Console. Together, they detect the issues that really matter and are worth fixing. That way, you no longer waste time on errors that aren't actually there (anymore). How to do that? Here I explain how to easily use two important lists from Search Console

Looking for someone to provide independent feedback on your content? Someone to check whether your webpage comes across as helpful, trustworthy and written for people? Then consider Chat GPT. With Chat GPT, you can quickly and easily analyse how well your content meets the guidelines for Helpful Content. In this blog, I'll explain step-by-step how to do that. Helpful Content Updates The Helpful Content Updates are, in my opinion, the most important developments within the content pillar

Today is King's Day! Do you create a new page for this (or any other) event every year? If so, you already have 10 pages by now! Find out here how to combine years and SEO conveniently. Also suitable for blogs and category pages. Year in your meta title - Do it! Using a year in your title shows that your content is current. It is a good way to increase your CTR. Then, of course, you have to use the current year.

Duplicate content is not good for your search engine rankings and annoying for your visitors. That is why we provide 8 tips here to solve duplicate content yourself. With handy examples! This is an update of the original blog from 2020. I have added tips around Chat GPT and improved some examples. What types of duplicate content are there? In another blog, you can read what duplicate content is and how to check for it. Just a quick summary of the types of duplicate

"Ineke, what do you think about humour in texts?", someone asked me the other day. "Nice, you should!", I immediately shouted enthusiastically. But why really? And does that even have anything to do with SEO? Well, it certainly does! In this blog, I will give you 3 reasons to use humour in SEO. 1. Humour makes you likeable Writing a SEO text is more than processing search terms and spitting out at least 400 words. Ultimately, you want that visitor, for whom you worked so hard to

How do you improve the local findability of your website? Anyone with a shop, salon, practice or office probably recognises it: the frustration because you are just onder that one competitor on Google's 'map'. The closer a business is to the searcher, the higher it appears in search results. Nothing to do about it you might say. But there are plenty of factors you can influence. Here we give 5 tips with what all you can do. What