Author: Ivo Nijboer

What is alt text and how do you write it properly?

19-6-2025 Other Sanne Pasterkamp Kramer

In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in

alt attribute

Wix pluses and minuses from SEO point of view

13-3-2025 How to/DIY, Technical SEO Ivo Nijboer

It is a popular platform with many themes, a fast environment and a dashboard with direct insight into your performance and contact requests. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Wix. Wix has several features that make it attractive to website owners. 3 general advantages are: Wix offers a fast and stable webshop environment

Wix + and - points

Realworks pluses and minuses from SEO point of view

18-2-2025 (Content) marketing, How to/DIY, Other Ivo Nijboer

One of the most popular web shop platforms for estate agents is Realworks. The link with the bid log, crm, APIs and connection with social media platforms offers many advantages for brokerage offices. Realworks is interesting for anyone trading business, new construction, existing construction or agricultural properties. In several blogs, I take you through all the important considerations when looking for the right CMS for your webshop or website, zooming in on the benefits and

Logo Real works CMS

Prestashop plus and minuses from SEO point of view

12-12-2024 (Content) marketing, How to/DIY, Technical SEO Ivo Nijboer

It is one of the most popular webshop platforms with its many themes, fast environment, extensive product catalogue and a dashboard with direct insight into the orders received. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Prestashop. Prestashop has several features that make it attractive to website owners. 3 general advantages are: Prestashop offers a

Visual Prestashop plus and minuses from SEO point of view

My first time BrightonSEO

14-10-2024 News, Other Ivo Nijboer

Expectations and valuable insights First time BrightonSEO. Did it live up to my expectations? To answer that question, it is good to know what my expectations were. I am at agency Onder like 11 of the 13 colleagues "SEO Specialist", within this specialism we internally still make onder distinction into; content, authority, technology and data. And since my focus is on content, I will therefore also mainly pick my talks on that. I describe my donderday and Friday full of

Visual blog BrightonSEO

Shopify pluses and minuses from SEO point of view

26-9-2024 (Content) marketing, How to/DIY, Technical SEO Ivo Nijboer

Shopify is a popular e-commerce platform that offers many features for building and managing online shops. But like any CMS, Shopify has its pros and cons when it comes to search engine optimisation (SEO). This time, we take a look at Shopify's pluses and minuses from a SEO perspective. 3 general advantages are: Shopify offers a fast and stable webshop environment where you have instant insight into your sales, orders and order processing. There are also several accounting apps, ERP apps and

Lightspeed pluses and minuses from SEO point of view

3-9-2024 How to/DIY, Technical SEO Ivo Nijboer

It is one of the most popular webshop platforms. The many themes, fast environment, extensive product catalogue and a dashboard with direct insight into turnover and orders. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Lightspeed. Lightspeed has several features that make it attractive to website owners. 3 general advantages are: Lightspeed offers

Visual blog Lightspeed plus and minuses from SEO point of view

Magento plus and minuses from SEO point of view

1-7-2024 (Content) marketing, How to/DIY Ivo Nijboer

It is one of the most popular webshop platforms because of its extensive product page and multi-store options. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time especially about Magento, looking specifically at the current Magento2 environment. Magento has several features that make it attractive to website owners. 3 general advantages are: Magento has extensive integration capabilities with

WordPress pluses and minuses from SEO point of view

6-5-2024 (Content) marketing, How to/DIY, Other Ivo Nijboer

It is one of the most popular platforms because of its user-friendliness and flexibility. I'll take you through important considerations when looking for the right CMS for your webshop or website, zooming in extra on the advantages and disadvantages from SEO point of view. WordPress has several features that make it attractive to website owners. 3 general advantages are: For example, WordPress also has many options in terms of integrations with other software programmes and platforms, making it easy to combine different tools

Pluses-and-minuses-Wordpress from SEO point of view

Our key learnings from Friends of Search 2024

22-3-2024 (Content) marketing, AI (Artificial Intelligence), EEAT, Google Ivo Nijboer

What a huge amount of knowledge and insights were shared during Friends of Search! Leanne and I were happy to be there. The day was intense but really flew by! We take you through the lectures we attended and the insights we took away! The Impact of AI in SEO: How is it going and What to Expect Next Aleyda Solis (founder Orainti & International SEO consultant) Aleyda flew through the slides and time to take photos

Friends of Search 2024

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