Author: Ivo Nijboer

There is one certainty the moment you finally doze off in front of your tent at a campsite in southern France in August: Google is rolling out a Core Update. Funnily enough, they also did this in August 2023 and last month it was ball again. You'd almost change your holidays to it. The update is now fully rolled out and fortunately we are seeing some nice winners among our clients and affiliate websites. But as always, after such an update, there are

It is one of the most popular webshop platforms with its many themes, fast environment, extensive product catalogue and a dashboard with direct insight into sales and orders. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO perspective. This time specifically about Lightspeed. Lightspeed has several features that make it attractive to website owners. 3 general advantages are: Lightspeed offers

It is one of the most popular webshop platforms because of its extensive product page and multi-store options. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time especially about Magento, looking specifically at the current Magento2 environment. Magento has several features that make it attractive to website owners. 3 general advantages are: Magento has extensive integration capabilities with

It is one of the most popular platforms because of its user-friendliness and flexibility. I'll take you through important considerations when looking for the right CMS for your webshop or website, zooming in extra on the advantages and disadvantages from SEO point of view. WordPress has several features that make it attractive to website owners. 3 general advantages are: For example, WordPress also has many options in terms of integrations with other software programmes and platforms, making it easy to combine different tools

What a huge amount of knowledge and insights were shared during Friends of Search! Leanne and I were happy to be there. The day was intense but really flew by! We take you through the lectures we attended and the insights we took away! The Impact of AI in SEO: How is it going and What to Expect Next Aleyda Solis (founder Orainti & International SEO consultant) Aleyda flew through the slides and time to take photos

Content management systems (CMS) are important for effectively managing website content. They enable users to zonder much technical knowledge, create, edit and publish content. This is important at a time when companies' online presence is vital. Search Engine Optimisation (SEO) plays a major role in the success of websites by increasing visibility in search engines such as Google. A good SEO strategy ensures that a website ranks higher in

SEO for images is just as relevant as SEO for text and technical content. Images play a big role in organic findability and give onder support to your content. In this article, I explain why your SEO for images anno 2024 is more important than ever! Especially with the Circle to Search technology that Google rolled out in collaboration with Samsung in January 2024, it is smart to respond to this immediately. With today's knowledge

How do you eat an elephant? Restructuring your website's URL structure can seem like a huge challenge, similar to the idea of eating an elephant. But, as the saying goes, "How do you eat an elephant? Bite by bite." In this article, we delve into the important aspects of URL structure, from creating overview to understanding seasonality to optimising URL structure for SEO. After reading this blog, you can

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