Author: Ivo Nijboer

What a huge amount of knowledge and insights were shared during Friends of Search! Leanne and I were happy to be there. The day was intense but really flew by! We take you through the lectures we attended and the insights we took away! The Impact of AI in SEO: How is it going and What to Expect Next Aleyda Solis (founder Orainti & International SEO consultant) Aleyda flew through the slides and time to take photos

Content management systems (CMS) are important for effectively managing website content. They enable users to zonder much technical knowledge, create, edit and publish content. This is important at a time when companies' online presence is vital. Search Engine Optimisation (SEO) plays a major role in the success of websites by increasing visibility in search engines such as Google. A good SEO strategy ensures that a website ranks higher in

SEO for images is just as relevant as SEO for text and technical content. Images play a big role in organic findability and give onder support to your content. In this article, I explain why your SEO for images anno 2025 is more important than ever! Especially with the Circle to Search technology that Google rolled out in collaboration with Samsung in January 2024, it is smart to respond to this immediately. With today's knowledge

How do you eat an elephant? Restructuring your website's URL structure can seem like a huge challenge, similar to the idea of eating an elephant. But, as the saying goes, "How do you eat an elephant? Bite by bite." In this article, we delve into the important aspects of URL structure, from creating overview to understanding seasonality to optimising URL structure for SEO. After reading this blog, you can

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Steps and tips for increased visibility in Google Discover

Google's Search Generative Experience update is changing the search experience. Find out how to optimise your SEO strategy here!

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Your website is up, converting and you want to improve your rankings in Google. Install plugin and you're done! Unfortunately, this often doesn't work like that in practice. We tell you the ins and outs of SEO plugins and make sure the plugin also lives up to expectations. In this blog, we give examples regarding the most popular SEO plugins for WordPress. Navigate quickly to: How a SEO plugin can improve your search engine rankings A SEO plugin makes your website more findable in search engines,