Author: Jan Willem Harmsen

Where did it go wrong? Analyse a failed SEO migration in 6 steps

20-5-2025 Technical SEO Jeroen Driehuis

SEO migrations are exciting. A lot of time and energy has often gone into technology, content and design to ensure a smooth transition. Earlier we wrote about migration fucks ups, but how do you figure out in a structured way where it went wrong? In this blog, I take you through six steps on how to analyse a failed SEO migration and figure out the problems. This approach was inspired by this article by Jerrel Arkes.

How to optimise content for featured snippets

10-2-2025 (Content) marketing, Google, How to/DIY Jan Willem Harmsen

Featured snippets are one of the fastest ways to get more visibility in Google. They appear above the regular search results and immediately grab users' attention. But how do you make sure your content appears in a featured snippet? In this blog, you will discover how to strategically optimise your content to capture this coveted spot. Why are featured snippets valuable? Featured snippets are also called "position zero" because they appear above the number one position in Google

Visual for blog How to optimise content for featured snippets

Here's how to analyse domains and build a powerful link building and content strategy

21-11-2024 (Content) marketing, How to/DIY, Linkbuilding Jan Willem Harmsen

Authority is an important onder part of SEO. But a successful strategy goes beyond just getting links. It starts with analysing the right domains, creating valuable content and sharing it strategically. By making smart choices and setting up strong content planning, you will not only increase your visibility in search engines, but also build your brand and online authority. In this article, you will discover how to do this. 1. Organic traffic:

visual blog: This is how to analyse domains and build a powerful link building and content strategy

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