Author: Jan Willem Harmsen

The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the

Featured snippets are one of the fastest ways to get more visibility in Google. They appear above the regular search results and immediately grab users' attention. But how do you make sure your content appears in a featured snippet? In this blog, you will discover how to strategically optimise your content to capture this coveted spot. Why are featured snippets valuable? Featured snippets are also called "position zero" because they appear above the number one position in Google

Authority is an important onder part of SEO. But a successful strategy goes beyond just getting links. It starts with analysing the right domains, creating valuable content and sharing it strategically. By making smart choices and setting up strong content planning, you will not only increase your visibility in search engines, but also build your brand and online authority. In this article, you will discover how to do this. 1. Organic traffic: