What is alt text and how do you write it properly?
In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in
How to optimise content for featured snippets
Featured snippets are one of the fastest ways to get more visibility in Google. They appear above the regular search results and immediately grab users' attention. But how do you make sure your content appears in a featured snippet? In this blog, you will discover how to strategically optimise your content to capture this coveted spot. Why are featured snippets valuable? Featured snippets are also called "position zero" because they appear above the number one position in Google
Here's how to analyse domains and build a powerful link building and content strategy
Authority is an important onder part of SEO. But a successful strategy goes beyond just getting links. It starts with analysing the right domains, creating valuable content and sharing it strategically. By making smart choices and setting up strong content planning, you will not only increase your visibility in search engines, but also build your brand and online authority. In this article, you will discover how to do this. 1. Organic traffic:
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