Author: Jelle Brink

“How do we fare in ChatGPT?” We’ve been asked that question quite often in the past. But the question is becoming more sophisticated, and the answer doesn’t start with ChatGPT. It starts with the person asking the question. In this article, you’ll read about how we move from target audience to prompts to measurement. GEO (or AI SEO): the question is becoming more sophisticated The question “How are we performing in ChatGPT?” has been asked of us quite often in the past. But we’ve noticed that in all

ChatGPT is the best-known AI chatbot worldwide, and for good reason. The model excels in text generation, brainstorming, analytics and even code. But that doesn't always make it the best choice for a specific task. Sometimes another AI tool is a better fit. For example, if you value low cost, factual accuracy or direct interfacing with Microsoft 365 more. In such cases, a ChatGPT alternative can be handy. We tell you the 7 strongest ChatGPT alternatives for 2026. By tool

Search engine optimisation (SEO) By 2026, search engine optimisation will no longer be a given. Search engines are getting smarter, users are becoming more discerning and competition is intensifying. That is precisely why this is where your opportunities lie. With a smart search engine optimisation approach, you can ensure that you are found. We’ll teach you exactly what you need to do to remain visible online. No vague theories, just a clear, three-part approach: technology, content and authority. Explained in practical terms, with examples. So that you can grow your website through effective search engine optimisation. The

A conversion is a concrete measurement moment: behaviour turns into results. Think of an order or payment in an online shop. In B2B, it often involves filling in a form, a call appointment or a demo request. Each conversion delivers demonstrable value. You record them as measurable actions on your site or in your app. That way, you know exactly which actions contribute to your online success. In this article: What exactly is conversion? Many people wonder: what is

Creating ChatGPT graphics in 2026 is no longer a future. It's something you can already do today, just in ChatGPT itself. Whether you are preparing a social media post, want to visualise a product concept or are looking for an illustration to accompany your blog: ChatGPT can generate it based on text. All you have to do is describe what you want to see. We explain step by step exactly what ChatGPT's image function is, how it works and what you can do with it

Back in 2023, we wrote about the battle between Gemini vs ChatGPT, then known as Bard, Google's AI. Back then, Bard was not yet available in the Netherlands and ChatGPT had a clear lead in ease of use and functionality. We are now in 2026, and the cards have been reshuffled. Bard is now called Gemini, does work in the Netherlands and is fully integrated into Google services. Together with ChatGPT, Gemini now forms the top of the AI market: these are the two