Where did it go wrong? Analyse a failed SEO migration in 6 steps
SEO migrations are exciting. A lot of time and energy has often gone into technology, content and design to ensure a smooth transition. Earlier we wrote about migration fucks ups, but how do you figure out in a structured way where it went wrong? In this blog, I take you through six steps on how to analyse a failed SEO migration and figure out the problems. This approach was inspired by this article by Jerrel Arkes.
Successful international SEO through Hreflang tags
If you are trying to reach visitors in multiple languages, then the Hreflang tag is a must. No matter if you have multiple languages on one website or a different website for each language, with the Hreflang tag you tell Google which location you want to show to which visitor. In the onderstaande blog, I explain what the Hreflang tag is, how to apply it and how to avoid common mistakes. What are Hreflang tags? The Hreflang is an HTML attribute
Achieve more success in your A/B testing through online influence
Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.
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