It is one of the most popular webshop platforms with its many themes, fast environment, extensive product catalogue and a dashboard with direct insight into the orders received. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Prestashop. Prestashop has several features that make it attractive to website owners. 3 general advantages are: Prestashop offers a
Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.
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