How your internal search data is valuable for your SEO
Internal search data are data about the search terms that are entered in your search bar(s) within your website. Would you like to make your website or your navigation much more intuitive? And would you like to rank (even) better for commercial search terms that perfectly match your offer? Then take a look at these search terms. If your shop is already getting some traffic, this information can be very valuable. After all, you can see exactly which terms visitors type into your search bar and where they do so. And these terms
Achieve more success in your A/B testing through online influence
Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.
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