Author: Kirsty de Wit

The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the

This is an article from our Life after Corona series, written to help onderakers, webmasters and basically anyone with a website to be ready for the moment when the measures slow down again. Everyone knows it, Google's search results page. You see a list of all kinds of websites related to the search term in question. In our first blog, you learned how to figure out search queries from Google yourself. In it, we also gave a onderbuilding which types of search terms