Author: Lars van Valkengoed

The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the

Content is very important within SEO, but more is not always better. While your website may feel logical and complete to you, it can be very different to visitors and search engines.As a website grows, pages inevitably accumulate that are outdated, irrelevant or even detrimental to your search performance. This can lead to a cluttered website and lower search engine rankings. If this is the case, then you need content pruning. What is content pruning and why is it