Author: Lars van Valkengoed

“How do we fare in ChatGPT?” We’ve been asked that question quite often in the past. But the question is becoming more sophisticated, and the answer doesn’t start with ChatGPT. It starts with the person asking the question. In this article, you’ll read about how we move from target audience to prompts to measurement. GEO (or AI SEO): the question is becoming more sophisticated The question “How are we performing in ChatGPT?” has been asked of us quite often in the past. But we’ve noticed that in all

Content is very important within SEO, but more is not always better. While your website may feel logical and complete to you, it can be very different to visitors and search engines.As a website grows, pages inevitably accumulate that are outdated, irrelevant or even detrimental to your search performance. This can lead to a cluttered website and lower search engine rankings. If this is the case, then you need content pruning. What is content pruning and why is it