Author: Leanne la Faille

Authority is an important onder part of SEO. But a successful strategy goes beyond just getting links. It starts with analysing the right domains, creating valuable content and sharing it strategically. By making smart choices and setting up strong content planning, you will not only increase your visibility in search engines, but also build your brand and online authority. In this article, you will discover how to do this. 1. Organic traffic:

It has been raining complaints about the quality of Google's search results for a while now. As a user, you then have two options: switch to another search engine (but which one?) or adjust your searches to still find what you are looking for. And so it happened. People increasingly started to add + Reddit to their searches. Here you can think of commercial questions like 'best baby carrier for newborns reddit' but also medical questions like 'how long can a tick stay on reddit'

As an affiliate, how can you protect your revenue and comply with Google guidelines? After the Google updates in March and September, many of those affected turned out to be onderakers with an affiliate website. The Volkskrant even spoke of businesses being busted. The updates concerned helpful content with the aim of "reducing bad, unoriginal search results". A nice aim, although Google also received a lot of criticism: they would have unfairly disadvantaged smaller onderakers. Some of the damage then seems

Is your website about issues that really impact people - think health, finance, well-being or safety? Such onderwerp, also called "Your Money or Your Life" (YMYL), must show the highest level of Experience, Expertise, Authority and Trustworthiness (E-E-A-T) from Google. Curious about the reliability of your website? I'll take you step by step through how to conduct an E-E-A-T analysis. Why Google E-E-A-T?Starting with the 2020 Core Update, stricter quality requirements arrived

Google does not index every page on the internet. As it is becoming increasingly easy to publish huge amounts of content, it makes sense that Googlebot can only crawl and index a small part of it. We ourselves notice with clients that it has become more of a challenge to make new websites or pages findable. Sometimes this is due to technology, other times to content or links. In this blog, I share the 8 most common reasons that your website or

When I started blogging and writing SEO texts, I thought it was important to include as many exact search terms as possible. Preferably in bold and italics, in strategic places, a bit spammy but not too spammy. That game is now obsolete. After all, a good SEO text is written for people, not for search engines. Here are the 5 steps I now follow when writing web copy. 1. Perform a search analysis Writing is what you do

In December 2022, Google introduced a new version of the Quality Rater Guidelines. The now familiar E-A-T has been expanded with the addition of an extra letter E for Experience: E-E-A-T, in other words. This looks set to have a particular impact on niche blogs and review sites, but even within e-commerce websites, you may need to add (evidence of) experience to your content. This raises the question: when is it and when is it not important for E-E-A-T to add your own

For weeks now, you have been in position 6 with a search term that is important to you. Frustrating, because after all, the top 5 has the most clicks. Your content is better than the competition, you have no doubt about that. Technically, everything is also in order. But the position, it lags behind. You've read somewhere that Domain Authority is a ranking factor of Google. And that by increasing it, you can improve your website's ranking. 'Maybe I should do something about that