Author: Leanne la Faille

More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and

Google has started rolling out AI Overviews in Europe. That means we can soon expect AI answers at the top of search results in the Netherlands too. And the impact of this is huge. Even if you're currently at spot 1, you will soon have to compete with AI or make sure you get a listing. What exactly will change? And how do you adapt your content strategy accordingly? Changes in search results Google search results have long since ceased to consist of ten blue links. Featured

Parasite SEO was for years a lucrative strategy that even big players like Forbes eagerly exploited. Affiliate content, discount codes and commercial deals earned millions, but with Google's recent updates against 'site reputation abuse', these golden days seem to be over. Why does Google want to eradicate this practice? And what does this mean for companies using this strategy? What is Parasite SEO? Parasite SEO is a strategy where a website with low authority posts content on another website with high

Reddit is popping up more and more often in search results. Since Google's Hidden Gems update, Reddit threads and other user-shared content are gaining visibility. AI chatbots are also drawing heavily from these discussions. What does this mean for your SEO strategy? And as a business, should you even have a presence on Reddit now? Navigate to: Reddit's visibility in search results Google has thus been increasing the visibility of websites with user-generated content, i.e. content created by users, for some time.

As an affiliate, how can you protect your revenue and comply with Google guidelines? After the Google updates in March and September, many of those affected turned out to be onderakers with an affiliate website. The Volkskrant even spoke of businesses being busted. The updates concerned helpful content with the aim of "reducing bad, unoriginal search results". A nice aim, although Google also received a lot of criticism: they would have unfairly disadvantaged smaller onderakers. Some of the damage then seems

Is your website about issues that really impact people - think health, finance, well-being or safety? Such onderwerp, also called "Your Money or Your Life" (YMYL), must show the highest level of Experience, Expertise, Authority and Trustworthiness (E-E-A-T) from Google. Curious about the reliability of your website? I'll take you step by step through how to conduct an E-E-A-T analysis. Why Google E-E-A-T?Starting with the 2020 Core Update, stricter quality requirements arrived

Google does not index every page on the internet. As it is becoming increasingly easy to publish huge amounts of content, it makes sense that Googlebot can only crawl and index a small part of it. We ourselves notice with clients that it has become more of a challenge to make new websites or pages findable. Sometimes this is due to technology, other times to content or links. In this blog, I share the 8 most common reasons that your website or

In December 2022, Google introduced a new version of the Quality Rater Guidelines. The now familiar E-A-T has been expanded with the addition of an extra letter E for Experience: E-E-A-T, in other words. This looks set to have a particular impact on niche blogs and review sites, but even within e-commerce websites, you may need to add (evidence of) experience to your content. This raises the question: when is it and when is it not important for E-E-A-T to add your own