Author: Leanne la Faille

Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.  

As an affiliate, how can you protect your revenue and comply with Google guidelines? After the Google updates in March and September, many of those affected turned out to be onderakers with an affiliate website. The Volkskrant even spoke of businesses being busted. The updates concerned helpful content with the aim of "reducing bad, unoriginal search results". A nice aim, although Google also received a lot of criticism: they would have unfairly disadvantaged smaller onderakers. Some of the damage then seems

Is your website about issues that really impact people - think health, finance, well-being or safety? Such onderwerp, also called "Your Money or Your Life" (YMYL), must show the highest level of Experience, Expertise, Authority and Trustworthiness (E-E-A-T) from Google. Curious about the reliability of your website? I'll take you step by step through how to conduct an E-E-A-T analysis. Why Google E-E-A-T?Starting with the 2020 Core Update, stricter quality requirements arrived

Google does not index every page on the internet. As it is becoming increasingly easy to publish huge amounts of content, it makes sense that Googlebot can only crawl and index a small part of it. We ourselves notice with clients that it has become more of a challenge to make new websites or pages findable. Sometimes this is due to technology, other times to content or links. In this blog, I share the 8 most common reasons that your website or

When I started blogging and writing SEO texts, I thought it was important to include as many exact search terms as possible. Preferably in bold and italics, in strategic places, a bit spammy but not too spammy. That game is now obsolete. After all, a good SEO text is written for people, not for search engines. Here are the 5 steps I now follow when writing web copy. 1. Perform a search analysis Writing is what you do

In December 2022, Google introduced a new version of the Quality Rater Guidelines. The now familiar E-A-T has been expanded with the addition of an extra letter E for Experience: E-E-A-T, in other words. This looks set to have a particular impact on niche blogs and review sites, but even within e-commerce websites, you may need to add (evidence of) experience to your content. This raises the question: when is it and when is it not important for E-E-A-T to add your own

For weeks now, you have been in position 6 with a search term that is important to you. Frustrating, because after all, the top 5 has the most clicks. Your content is better than the competition, you have no doubt about that. Technically, everything is also in order. But the position, it lags behind. You've read somewhere that Domain Authority is a ranking factor of Google. And that by increasing it, you can improve your website's ranking. 'Maybe I should do something about that