Author: Leanne la Faille

Is your website about issues that really impact people - think health, finance, well-being or safety? Such onderwerp, also called "Your Money or Your Life" (YMYL), must show the highest level of Experience, Expertise, Authority and Trustworthiness (E-E-A-T) from Google. Curious about the reliability of your website? I'll take you step by step through how to conduct an E-E-A-T analysis. Why Google E-E-A-T?Starting with the 2020 Core Update, stricter quality requirements arrived

Google does not index every page on the internet. As it is becoming increasingly easy to publish huge amounts of content, it makes sense that Googlebot can only crawl and index a small part of it. We ourselves notice with clients that it has become more of a challenge to make new websites or pages findable. Sometimes this is due to technology, other times to content or links. In this blog, I share the 8 most common reasons that your website or

In December 2022, Google introduced a new version of the Quality Rater Guidelines. The now familiar E-A-T has been expanded with the addition of an extra letter E for Experience: E-E-A-T, in other words. This looks set to have a particular impact on niche blogs and review sites, but even within e-commerce websites, you may need to add (evidence of) experience to your content. This raises the question: when is it and when is it not important for E-E-A-T to add your own