Author: Linde van Gurp

There is one certainty the moment you finally doze off in front of your tent at a campsite in southern France in August: Google is rolling out a Core Update. Funnily enough, they also did this in August 2023 and last month it was ball again. You'd almost change your holidays to it. The update is now fully rolled out and fortunately we are seeing some nice winners among our clients and affiliate websites. But as always, after such an update, there are

OpenAI has introduced a prototype of SearchGPT, an AI-driven search tool that promises to revolutionise the way we find information on the web. SearchGPT uses advanced language models to provide more contextual and accurate search results. This prototype could have major implications for SEO strategies, as the AI mimics more human search patterns and delivers more relevant results.

Google has rolled out its Merchant Listings globally, allowing products to be displayed directly in search results zonder that this requires paid ads. This feature offers e-commerce businesses a huge opportunity to increase their visibility and drive direct traffic to their website. Optimising product descriptions and prices is important to take advantage of this new functionality.

SEO specialists have recently reported an unusual rise in 404 errors in Google Search Console, specifically for URLs ending in "/1000". According to Google's John Mueller, these reports are probably due to spam and can be ignored. These errors have no negative impact on your SEO rankings, meaning website owners can focus on more important optimisations zonder worry about these specific notifications. It is advisable to regularly check your Search Console for such notifications and the

Delve into how Google handles difficult searches and what this means for your SEO strategy. Google's search algorithm is known for its ability to interpret human language. Yet certain words and sentence structures, such as 'not' and prepositions, remain challenging. These nuances in language use can confuse search engines and lead to less accurate search results. Why does Google struggle with prepositions and other keywords? The complexity of language is in what we say and how we say it. Words like 'not'

Find out how to leverage your website's expertise, experience, authority, and reliability to improve your SEO. The term E-E-A-T (expertise, experience, authority, and reliability) remains a key pillar for SEO. Google has clarified that although E-E-A-T is not a direct ranking factor, it is an important onder part of how they assess content quality. This offers insight into how quality metrics can affect your search rankings and what you can do to optimise your site. What does

Find out what Google's latest spam update means for your website and how you can take advantage of it. Every year, Google introduces updates to refine its search algorithm. These changes affect how websites are rated and ranked. In June 2024, Google launched a major spam update that redefines the rules. This update affects how websites must structure their content to stay high in search results. What does the new spam update entail? Google designed this update to make spam techniques harder