Author: Mariska Snoek

Creating a page for every possible term, that used to be the holy grail for good positions in Google. Nowadays, this is no longer the case. Google understands variations in search terms, so you don't have to create a new page for every variation of a search term. If you do have multiple pages for a search term (and variations), there is a good chance you are suffering from keyword cannibalisation. What is keyword cannibalisation? It sounds a bit strange: 'cannibalisation', but

Whereas ten years ago you could rank for a search term just by putting it in every sentence, you can't get away with that now. This is because Google has become a lot smarter and understands search intentions. It also knows your search history and understands that you can mean different things with the same word. If you make the right choices when choosing your search terms, you stand a chance of getting good organic positions and therefore relevant visitors to your website. 

You probably spend a lot of time optimising your website to achieve good organic rankings. But do you ever look at the SERP page? Because this is often forgotten. SERP means Search Engine Results Page, or the pages within the search engine results. With a good SERP strategy, you can make the most of the possibilities of the search results page. SERP analysis To formulate a SERP strategy, you first need to look at what the search results currently look like and where

Google 'featured snippets' and you will be presented with a bucket of information. What are featured snippets? Should you use them or not? And how can you get started with featured snippets? Not quite at home in the world of featured snippets yet? No problem, hereonder we catch you up completely (including the changes after the January 2020 update). In doing so, we also provide some tips. Useful when you get started

It often happens that websites have pages that are very similar in terms of content. Sometimes this is unavoidable, for instance in advertising campaigns or pages on a web shop. But you obviously want to let Google know which page is the most important, because duplicate content can get in the way of your ranking. So it is important to take a look at this and set canonical tags where necessary. With a canonical tag, you prevent

When you move house, you report your new address to all authorities. If you don't, mail will continue to arrive at your old address. The same principle applies to your website. If you don't let the search engine know that your URL has moved or changed, it will keep showing the old page, resulting in a 404 error message. A shame! Because such a 404 error message is very irritating and in most cases we click away and go looking for

If you read about SEO and content marketing, you will read about improving your organic positions and gaining more traffic. It often answers the question 'we want a higher position in Google'. And that's super important too! Because with low organic positions you achieve little traffic and zonder traffic there is little to market. But when you only look at SEO from your positions and revenue, you quickly lose your visitors from the

Search 'SEO' in Google and a world will open up to you about SEO with all kinds of tips and how to's. Some texts are more comprehensive than others. From complete white papers to endless pages of explanations about SEO. How nice then, to have a concise list of all the on-page SEO aspects you need to pay attention to. Optimising a page for SEO takes quite some time. After all, there are many points you need to

Suppose you have been working incredibly hard to optimise your pages for SEO. You've done everything by the book. Writing for SEO is now completely in your system. And yet your competitor is above you. Frustrating.... So how do you make sure your page gets to the top of the search results? Cornerstone content can help you on your way to the best positions. What is cornerstone content? Cornerstone content is a form of extended content. This content refers to