Author: Okke-Jorn van der Meulen

GEO starts with your target audience (not your prompts)

19-10-2026 Other Martijn Hoving

“How do we fare in ChatGPT?” We’ve been asked that question quite often in the past. But the question is becoming more sophisticated, and the answer doesn’t start with ChatGPT. It starts with the person asking the question. In this article, you’ll read about how we move from target audience to prompts to measurement. GEO (or AI SEO): the question is becoming more sophisticated The question “How are we performing in ChatGPT?” has been asked of us quite often in the past. But we’ve noticed that in all

GEO starts with your target audience

How do you recognise good backlinks? - An introduction to link density and link context

7-1-2022 SEO & GEO Okke-Jorn van der Meulen

Google sees a backlink as a vote on a website. When someone posts a link, they actually want to say "I vote for this website or page". However, people don't just post a reference to your site, they do so because you really have something to say. If you have scored that natural referral, this is very good for your website, you will be seen more as an authority and ultimately you will be found better. Links are also sometimes bought in. 'A link is

The 5 best link building tactics for online shops

28-10-2021 Ecommerce SEO, SEO & GEO Okke-Jorn van der Meulen

As an online shop, you want to be the address for the avid online shopper. You want to offer your products in an accessible way so that everyone zonder too much trouble places an order with you. In this article, I will take you through the five best link building tactics so that your webshop pops up when people search for an interesting search term. For example, for 'seo advice', we as a SEO agency want to rank first so that you choose us the quickest. What is link building? Think of the internet as

The need for creative link building

23-9-2021 SEO & GEO Okke-Jorn van der Meulen

Tax authority letters. Who doesn't know them? There is not one of those automatically printed letters that has stuck with me very much. The text was formal and boring and I was mostly concerned with what I would get out of it. If you draw the link to link building, it's basically the same thing. In your link partner's inbox, there is only limited space and that's exactly why you need to be onder distinctive and know how to make a difference to get those

creative link building Onder

Any questions?

Get in touch! :) we are happy to help you with all your SEO questions

SEO question

Don't miss it

Subscribe to our newsletter and don't miss a single SEO tip

"*" geeft vereiste velden aan

Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.

This is us!

A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team
SEO agency Onder