Author: Sanne Pasterkamp Kramer

“How do we fare in ChatGPT?” We’ve been asked that question quite often in the past. But the question is becoming more sophisticated, and the answer doesn’t start with ChatGPT. It starts with the person asking the question. In this article, you’ll read about how we move from target audience to prompts to measurement. GEO (or AI SEO): the question is becoming more sophisticated The question “How are we performing in ChatGPT?” has been asked of us quite often in the past. But we’ve noticed that in all

I use Chrome extensions almost every day. They make performing certain tasks a lot easier. Sometimes I want to quickly see if there is a redirect on a page or know how the metadata is filled in. Extensions then save me a lot of time.Out of curiosity, I asked my colleagues about their favourite extensions. That yielded a list of useful tools for SEO specialists, developers, content marketers and webmasters. What are Chrome extensions? Chrome extensions are small extensions you add to your browser.

In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in

"Can you please post something on social media? We haven't posted anything for a while." Many marketing staff spontaneously get itchy from this question. After all, what is the purpose of this post? Is the target audience interested in this content? And will your target audience see it at all, or are the people you want to reach on a completely different platform? You see: posting content is not something you do just like that. It requires a strategic yet practical approach.