Author: Tristan Staal

Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.  

The page that Google shows you after entering the search query (the SERP - Search Engine Results Page) changes and keeps changing. Due to changes in the algorithm, (AI) capabilities or other new features, the search engine results page may suddenly look completely different for your keyword. So it is important to check this page if you create new content or change old ones because your click through rate is dropping. Funnily enough, the SERP analysis for writing

Do you recognise this? You want to quickly buy a handbag for the holidays and start your search in Google to do so. You scroll hard past the intrusive shopping ads. Finally, you are in calm waters among the organic search results. You scan the first few pages and find a shop that suits you. You click, and to your great surprise, you see 'Out of stock'. Click, back to Google! Unfortunately, it happens regularly to large ecommerce websites that sold-out pages appear in Google.

Detecting and correcting old 404 pages with external backlinks can be very valuable for your rankings. These 404 pages are not only a missed opportunity for valuable traffic, but can also damage your site's credibility and user experience. Besides, Google weighs the quality of your external backlinks heavily in its ranking algorithm. So identifying and correcting these errors can have a significant impact on your SEO performance. Especially if you have a larger webshop with a varying

Link SC data to your crawl statistics and see right away why pages are performing poorly. Follow the roadmap and know where your priorities lie!

The engagement rate in Google Analytics 4 (GA4) allows you to see how engaged users are with your website. As a website owner, you naturally want to know in as much detail as possible whether visitors are reading your texts and whether they are further interested in what you have to offer. This engagement is measured by counting so-called 'engagement events'. GA4 counts an engagement session as; Conversion events are, for example: clicking on links and buttons, filling in forms or viewing

Onderhe guise of 'if it doesn't load, it doesn't rank', Google is urging website owners to publish only user-friendly websites. In 2021, it therefore came up with the Core Web Vitals. These are three metrics that paint a picture of website usability. These three metrics thus affect the ranking of individual pages. From March 2024, Google will come up with a new metric, Interaction to Next Paint (INP). INP will then replace First Input Delay (FID). Since May,

The first edition of the semi-annual BrightonSEO event is over. The world's largest gathering of 'search engine marketers' had plenty of good talks this edition. And with more than 100 sessions in two days, the SEO event provided quite a bit of SEO-FOMO. Not only onder SEOs who could not attend, but also among attendees who had to choose which talk to attend. Therefore, I discuss 3 talks that stood out for me, in case you missed something. 1.

Once in a while, we get asked which is a better domain strategy, a Country Code Top-Level Domain (ccTLD) or a Generic Top-Level Domain (gTLD). We therefore wrote about choosing a good domain extension before. This time, however, we were asked whether it is convenient (from SEO), to switch to a generic domain with subfolders with existing ccTLDs. I am going to discuss this case in this blog. For the sake of clarity, I will first give the

And why this is more important than ever! With all the ChatGPT fuss, we almost forgot that Google ended the year with the Helpful content update and an improvement to its Quality Rater Guidelines (QRG). As if the search engine wanted to say: 'nice, that content scraped from the internet, but our search results are written by people who know about it and are therefore much more valuable'. Not such a crazy idea for Google to engage in customer loyalty this way.