Author: Tristan Staal

And why this is more important than ever! With all the ChatGPT fuss, we almost forgot that Google ended the year with the Helpful content update and an improvement to its Quality Rater Guidelines (QRG). As if the search engine wanted to say: 'nice, that content scraped from the internet, but our search results are written by people who know about it and are therefore much more valuable'. Not such a crazy idea for Google to engage in customer loyalty this way.

And our experience with all-in-one tool Logic4! Before the turn of the century, we still wrote our web pages with Windows 95 Notepad. We saved the txt files as .html and, thanks to an ftp client, the rest of the world could enjoy them. Not much later came the HTML editor and the CMS (Content Management System) and you zonder much knowledge of HTML, PHP or JavaScript. Today, there are numerous systems and you choose one depending on the purpose

In the classic cowboy films, the bad guys wear a black hat and the good guys a white one. That way, on the black-and-white picture, grandma could easily see who was robbing whose saloon next. SEO borrowed these terms and in our field, they stand for the onderscheid between optimising websites according to Google's guidelines and optimising by fooling Google. As the quality requirements (E-A-T) for some topics are getting tougher, Black hat

More zero-click searches than ever! The percentage of searches in Google that do not result in a click on a search result is already 65 per cent today. In many cases, Google already serves up ready-made answers to searches on the results page. For instance, above the organic search results, you will often already see a box with the answer to your search query, the so-called featured snippet. In the box to the right of the results, Google places the so-called Knowledge Panel in many cases. This contains information

E-A-T has been a very hot topic for a few years now and did not go unmentioned at Friends of Search either. Expert Lily Ray (Amsive Digital) shared the latest insights on stage and, according to her, E-A-T should now be the backbone of any SEO strategy. Indeed, "Any SEO that has not yet delved into this onder topic has been asleep or at least not paying enough attention to what Google is churning out," Lily said. Hereonder a report