What is Digital PR?
Whereas you used to buy in links and often fish from the same pond as your competitors, Digital PR is all about creating newsworthy content that generates organic media coverage. It is not about posting generic guest blogs, but about developing unique onder searches, trends and insights that journalists like to pick up. This approach results in valuable backlinks from authority sites, but more importantly, it positions you as an expert in your field.
Why Digital PR makes a difference
At a time when Google is becoming increasingly critical of link profiles, Digital PR onderoffers distinctive value. Links you earn through quality content weigh more heavily in Google's algorithm than bought links. Each successful campaign not only strengthens your backlink profile, but also adds unique content to your website that your competitors simply don't have. It actually combines Expertise and Authority from the E-E-A-T factors, to work on your thought leadership position. Aside:
- Does Digital PR strengthen your brand awareness: this is not just a SEO show, but above all a branding show. We have already seen that good Digital PR can also increase branded search
- Are the pieces of content on your own website and the insights also nice assets for you again Content strategy, including via Socials and E-mail marketing
- Is Digital PR a great way to get more citations and brand mentions get. And that in turn works bijzonder well in LLMs, such as ChatGPT and Perplexity
Who is Digital PR ideal for?
Big brands with existing brand awareness have a natural advantage - journalists pick up their onder searches faster because the brand already exudes authority. But ambitious start-ups that have not yet built authority can also use Digital PR strategically to establish their expertise position and onderseparate themselves in crowded markets. We have also already seen our own cases where our clients' brand names were not yet so well known.
Ecommerce companies benefit greatly from Digital PR because media coverage can translate directly into brand awareness and traffic. B2B organisations in specific markets - from SaaS to industrial services - can position their thought leadership by sharing in-depth insights that resonate with their target audience and trade press.
Local companies operating only regionally tend to benefit less from Digital PR. The investment does not outweigh the limited scale at which they operate. Digital PR works best when your story is relevant to a wide audience and when media coverage can actually contribute to your growth ambitions on a larger scale. Local businesses with multiple locations do benefit from PR, of course.
Our Digital PR approach
We have a well-functioning Digital PR process that has already given us great results on a regular basis. In all these processes, we use AI and specific GPTs, to work more efficiently and increase quality.
Step 1: Strategic analysis
Coming up with the right ideas does require some preliminary work. It starts, of course, with knowing your customer, target audience and market well. The steps below are as follows:
- Inventory of current link profile and competitive analysis
- Identification onderopics that match your expertise
- Brainstorming session for newsworthy angles
Step 2: Content & 1TP15Search
Digital PR is all about brand mentions and links. Yet the 'core' of the service is always a piece of content on your own website. To get there, we take the following steps:
- Data collection through own sources, CBS, external panels
- Creation of landing page with full 1TP15Research results
- Writing press releases for journalists
- Visual onder support (infographics, graphs)
Step 3: Media outreach
Each onderzoek has its own outreach. Digital PR for a fashion player requires a very different press list than e.g. a onder request for a college. We take the following steps:
- Compile press list of relevant media
- Targeting journalists and editors
- Timing and follow-up for maximum pickup
- Monitoring and reporting of placements
Step 4: Results & optimisation
- Tracking of backlinks, media value and traffic
- Outreach from brand mentions (to make it a link)
- Analysis of successful elements
- Learnings for subsequent campaigns
Digital PR as onder part of content planning
Digital PR works best as a structural onder part of your content calendar. By launching quarterly or biannual campaigns, you systematically build your authority and link profile. Each campaign - whether it generates a lot of links or not - adds unique content that your competitors don't have. It also works very well if, as a brand, you publish the same trendonder search annually or periodically.
How can we help you: our Digital PR services
Digital PR is becoming increasingly important in the world of SEO. Traditional 'guest blog' link building has become a race to the bottom, as every website goes for the same placement and maximising a budget. At Digital PR, we go back to the essence: marketing.
We help many clients with Digital PR in the following way:
- A Digital PR service: a collaboration with the client in which we focus solely on Digital PR
- An integral SEO service: a collaboration in which Digital PR onder is part of the SEO services
Can we help your organisation with this? Then get in touch with us!
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